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South Africa - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights
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South Africa: Sweet Potato Market Overview 2021

Sweet Potato Market Size in South Africa

In 2020, the South African sweet potato market decreased by -X% to $X for the first time since 2016, thus ending a three-year rising trend. Over the period under review, the total consumption indicated a notable increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. Sweet potato consumption peaked at $X in 2019, and then reduced in the following year.

Sweet Potato Production in South Africa

In value terms, sweet potato production rose slightly to $X in 2020 estimated in export prices. Overall, the total production indicated a noticeable increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, production increased by +X% against 2016 indices. The pace of growth was the most pronounced in 2011 when the production volume increased by X% y-o-y. Over the period under review, production attained the maximum level in 2020 and is likely to see steady growth in the immediate term.

The average yield of sweet potato in South Africa dropped modestly to X tonnes per ha in 2020, remaining relatively unchanged against the year before. In general, the yield saw a mild slump. The most prominent rate of growth was recorded in 2010 when the yield increased by X% y-o-y. The sweet potato yield peaked at X tonnes per ha in 2007; however, from 2008 to 2020, the yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2020, the total area harvested in terms of sweet potato production in South Africa rose rapidly to X ha, with an increase of X% compared with 2019 figures. Overall, the total harvested area indicated buoyant growth from 2007 to 2020: its figure increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, sweet potato harvested area increased by +X% against 2011 indices. The growth pace was the most rapid in 2009 with an increase of X% y-o-y. The sweet potato harvested area peaked in 2020 and is likely to see steady growth in the immediate term.

Sweet Potato Exports

Exports from South Africa

After two years of decline, overseas shipments of sweet potato increased by X% to X tonnes in 2020. Overall, exports recorded a resilient expansion. As a result, exports reached the peak and are likely to continue growth in the immediate term.

In value terms, sweet potato exports surged to $X in 2020. Over the period under review, exports posted a resilient increase. Exports peaked at $X in 2011; however, from 2012 to 2020, exports failed to regain the momentum.

Exports by Country

The UK (X tonnes), the Netherlands (X tonnes) and Namibia (X tonnes) were the main destinations of sweet potato exports from South Africa, together comprising X% of total exports.

From 2007 to 2020, the biggest increases were in the UK, while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sweet potato exported from South Africa were the Netherlands ($X), the UK ($X) and Namibia ($X), with a combined X% share of total exports. These countries were followed by Botswana and Belgium, which together accounted for a further X recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2020, the average sweet potato export price amounted to $X per tonne, shrinking by -X% against the previous year. Over the period under review, the export price showed a slight decline. The growth pace was the most rapid in 2011 when the average export price increased by X% year-to-year. As a result, export price reached the peak level of $X per tonne. from 2012 to 2020, the growth in terms of the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2020, the country with the highest price was Belgium ($X per tonne), while the average price for exports to the UK ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Botswana, while the prices for the other major destinations experienced mixed trend patterns.

Sweet Potato Imports

Imports into South Africa

For the third consecutive year, South Africa recorded growth in supplies from abroad of sweet potato, which increased by X% to X tonnes in 2020. In general, imports saw strong growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, sweet potato imports fell rapidly to $X in 2020. Overall, imports posted strong growth. The pace of growth was the most pronounced in 2010 when imports increased by X% y-o-y. Imports peaked at $X in 2014; however, from 2015 to 2020, imports remained at a lower figure.

Imports by Country

In 2020, Malawi (X tonnes) constituted the largest sweet potato supplier to South Africa, accounting for a X% share of total imports. Moreover, sweet potato imports from Malawi exceeded the figures recorded by the second-largest supplier, Belgium (X tonnes), more than tenfold. The third position in this ranking was occupied by Zimbabwe (X tonnes), with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of volume from Malawi stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (-X% per year) and Zimbabwe (X% per year).

In value terms, Belgium ($X) constituted the largest supplier of sweet potato to South Africa, comprising X% of total imports. The second position in the ranking was occupied by Malawi ($X), with a X% share of total imports. It was followed by Zimbabwe, with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of value from Belgium amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Malawi (+X% per year) and Zimbabwe (X% per year).

Import Prices by Country

In 2020, the average sweet potato import price amounted to $X per tonne, dropping by -X% against the previous year. Over the period under review, the import price, however, continues to indicate moderate growth. The growth pace was the most rapid in 2010 when the average import price increased by X% against the previous year. The import price peaked at $X per tonne in 2014; however, from 2015 to 2020, import prices remained at a lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was Belgium ($X per tonne), while the price for Malawi ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Belgium (+X% per year), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for sweet potato in the world?
+
The country with the largest volume of sweet potato consumption was China (50M tonnes), comprising approx. 55% of total volume. Moreover, sweet potato consumption in China exceeded the figures recorded by the second-largest consumer, Malawi (6.2M tonnes), eightfold. Tanzania (4.3M tonnes) ranked third in terms of total consumption with a 4.7% share.
What are the largest producers of sweet potato in the world?
+
China (50M tonnes) remains the largest sweet potato producing country worldwide, comprising approx. 55% of total volume. Moreover, sweet potato production in China exceeded the figures recorded by the second-largest producer, Malawi (6.2M tonnes), eightfold. Tanzania (4.3M tonnes) ranked third in terms of total production with a 4.7% share.
What are the leading suppliers of sweet potato to South Africa?
+
In value terms, Belgium ($60K) constituted the largest supplier of sweet potato to South Africa, comprising 66% of total imports. The second position in the ranking was occupied by Malawi ($23K), with a 25% share of total imports. It was followed by Zimbabwe, with a 2.9% share.
What are the leading importers of sweet potato from South Africa?
+
In value terms, the largest markets for sweet potato exported from South Africa were the Netherlands ($2.7M), the UK ($1.8M) and Namibia ($362K), together accounting for 85% of total exports. These countries were followed by Botswana and Belgium, which together accounted for a further 9.6%.
What is the average export price for sweet potato in South Africa?
+
The average sweet potato export price stood at $771 per tonne in 2020, which is down by -10% against the previous year.
What is the average import price for sweet potato in South Africa?
+
The average sweet potato import price stood at $248 per tonne in 2020, declining by -68.5% against the previous year.

Product coverage:
• FCL 122 - Sweet potatoes

This report provides an in-depth analysis of the sweet potato market in South Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• South Africa

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in South Africa
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2030
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2020
Figure 22:
Production, In Value Terms, 2007–2020
Figure 23:
Area Harvested, 2007–2020
Figure 24:
Yield, 2007–2020
Figure 25:
Imports, In Physical Terms, 2007–2020
Figure 26:
Imports, In Value Terms, 2007–2020
Figure 27:
Imports, In Physical Terms, By Country, 2020
Figure 28:
Imports, In Physical Terms, By Country, 2007–2020
Figure 29:
Imports, In Value Terms, By Country, 2007–2020
Figure 30:
Import Prices, By Country Of Origin, 2007–2020
Figure 31:
Exports, In Physical Terms, 2007–2020
Figure 32:
Exports, In Value Terms, 2007–2020
Figure 33:
Exports, In Physical Terms, By Country, 2020
Figure 34:
Exports, In Physical Terms, By Country, 2007–2020
Figure 35:
Exports, In Value Terms, By Country, 2007–2020
Figure 36:
Export Prices, By Country Of Destination, 2007–2020
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