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South Africa - Potato Chips - Market Analysis, Forecast, Size, Trends And Insights
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South Africa: Potato Chips Market Overview 2021

Potato Chips Market Size in South Africa

In 2020, the South African potato chips market decreased by -X% to $X for the first time since 2016, thus ending a three-year rising trend. The market value increased at an average annual rate of +X% from 2007 to 2020; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2018 with an increase of X% against the previous year. Over the period under review, the market hit record highs at $X in 2019, and then declined slightly in the following year.

Potato Chips Production in South Africa

In value terms, potato chips production declined to $X in 2020 estimated in export prices. The total output value increased at an average annual rate of +X% from 2007 to 2020; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2011 with an increase of X% against the previous year. Over the period under review, production hit record highs at $X in 2013; however, from 2014 to 2020, production stood at a somewhat lower figure.

Potato Chips Exports

Exports from South Africa

In 2020, after two years of decline, there was significant growth in shipments abroad of potato chips, when their volume increased by X% to X tonnes. In general, exports, however, showed a perceptible decline. Exports peaked at X tonnes in 2017; however, from 2018 to 2020, exports remained at a lower figure.

In value terms, potato chips exports expanded rapidly to $X in 2020. Over the period under review, exports, however, continue to indicate a pronounced decline. The most prominent rate of growth was recorded in 2017 when exports increased by X% against the previous year. Exports peaked at $X in 2011; however, from 2012 to 2020, exports remained at a lower figure.

Exports by Country

Botswana (X tonnes), Namibia (X tonnes) and Swaziland (X tonnes) were the main destinations of potato chips exports from South Africa, with a combined X% share of total exports. Mozambique, Lesotho, Zambia and Mauritius lagged somewhat behind, together comprising a further X 2007 to 2020, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Lesotho, while exports for the other leaders experienced more modest paces of growth.

In value terms, Botswana ($X), Namibia ($X) and Swaziland ($X) constituted the largest markets for potato chips exported from South Africa worldwide, with a combined X% share of total exports. These countries were followed by Mozambique, Mauritius, Zambia and Lesotho, which together accounted for a further X recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2020, the average potato chips export price amounted to $X per tonne, shrinking by -X% against the previous year. Overall, the export price saw a relatively flat trend pattern. The growth pace was the most rapid in 2010 an increase of X% against the previous year. The export price peaked at $X per tonne in 2013; however, from 2014 to 2020, export prices stood at a somewhat lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was Mauritius ($X per tonne), while the average price for exports to Swaziland ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Zambia, while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into South Africa

In 2020, the amount of potato chips imported into South Africa rose notably to X tonnes, increasing by X% on the previous year. In general, total imports indicated a perceptible increase from 2007 to 2020: its volume increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports increased by +X% against 2017 indices. The pace of growth was the most pronounced in 2013 with an increase of X% y-o-y. Imports peaked at X tonnes in 2014; however, from 2015 to 2020, imports remained at a lower figure.

In value terms, potato chips imports expanded rapidly to $X in 2020. Overall, total imports indicated strong growth from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports increased by +X% against 2017 indices. The pace of growth appeared the most rapid in 2011 when imports increased by X% year-to-year. Over the period under review, imports attained the peak figure in 2020 and are likely to see gradual growth in the near future.

Imports by Country

In 2020, Germany (X tonnes) constituted the largest supplier of potato chips to South Africa, accounting for a X% share of total imports. Moreover, potato chips imports from Germany exceeded the figures recorded by the second-largest supplier, Spain (X tonnes), more than tenfold. Latvia (X tonnes) ranked third in terms of total imports with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of volume from Germany totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+X% per year) and Latvia (+X% per year).

In value terms, Germany ($X) constituted the largest supplier of potato chips to South Africa, comprising X% of total imports. The second position in the ranking was occupied by Latvia ($X), with a X% share of total imports. It was followed by Spain, with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of value from Germany amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Latvia (+X% per year) and Spain (+X% per year).

Import Prices by Country

The average potato chips import price stood at $X per tonne in 2020, picking up by X% against the previous year. In general, the import price showed a relatively flat trend pattern. The growth pace was the most rapid in 2011 an increase of X% y-o-y. As a result, import price attained the peak level of $X per tonne. from 2012 to 2020, the growth in terms of the average import prices failed to regain the momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2020, the country with the highest price was Latvia ($X per tonne), while the price for Botswana ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Italy, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for potato chips in the world?
+
The countries with the highest volumes of potato chips consumption in 2020 were the U.S. (2.7M tonnes), China (2.5M tonnes) and India (1M tonnes), with a combined 38% share of global consumption. These countries were followed by Japan, Brazil, Indonesia, Italy, Germany, Bangladesh, Mexico, Pakistan and Ethiopia, which together accounted for a further 22%.
What are the largest producers of potato chips in the world?
+
The countries with the highest volumes of potato chips production in 2020 were the U.S. (2.7M tonnes), China (2.5M tonnes) and India (1M tonnes), together comprising 38% of global production. Brazil, Japan, Indonesia, Italy, Germany, the Netherlands, Bangladesh, Mexico, Pakistan and Ethiopia lagged somewhat behind, together accounting for a further 24%.
What are the leading suppliers of potato chips to South Africa?
+
In value terms, Germany ($3.2M) constituted the largest supplier of potato chips to South Africa, comprising 81% of total imports. The second position in the ranking was occupied by Latvia ($182K), with a 4.7% share of total imports. It was followed by Spain, with a 3.9% share.
What are the leading importers of potato chips from South Africa?
+
In value terms, the largest markets for potato chips exported from South Africa were Botswana ($6.8M), Namibia ($6.1M) and Swaziland ($2.5M), together comprising 63% of total exports. Mozambique, Mauritius, Zambia and Lesotho lagged somewhat behind, together accounting for a further 25%.
What is the average export price for potato chips in South Africa?
+
The average potato chips export price stood at $2,429 per tonne in 2020, waning by -9.2% against the previous year.
What is the average import price for potato chips in South Africa?
+
The average potato chips import price stood at $2,936 per tonne in 2020, surging by 3.9% against the previous year.

Product coverage:
• Prodcom 10311460 - Potatoes prepared or preserved, including crisps (excluding frozen, dried, by vinegar or acetic acid, in the form of flour, m eal or flakes)

This report provides an in-depth analysis of the potato chips market in South Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• South Africa

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in South Africa
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2030
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2007–2020
Figure 21:
Production, In Value Terms, 2007–2020
Figure 22:
Imports, In Physical Terms, 2007–2020
Figure 23:
Imports, In Value Terms, 2007–2020
Figure 24:
Imports, In Physical Terms, By Country, 2020
Figure 25:
Imports, In Physical Terms, By Country, 2007–2020
Figure 26:
Imports, In Value Terms, By Country, 2007–2020
Figure 27:
Import Prices, By Country Of Origin, 2007–2020
Figure 28:
Exports, In Physical Terms, 2007–2020
Figure 29:
Exports, In Value Terms, 2007–2020
Figure 30:
Exports, In Physical Terms, By Country, 2020
Figure 31:
Exports, In Physical Terms, By Country, 2007–2020
Figure 32:
Exports, In Value Terms, By Country, 2007–2020
Figure 33:
Export Prices, By Country Of Destination, 2007–2020

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