South Africa: Imitation Jewellery Market 2023

Imitation Jewellery Market Size in South Africa

The South African imitation jewellery market skyrocketed to $X in 2021, picking up by 25% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, recorded a abrupt slump. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Imitation Jewellery Exports

Exports from South Africa

In 2021, overseas shipments of imitation jewelry increased by 32% to X tons for the first time since 2018, thus ending a two-year declining trend. Overall, exports, however, recorded a abrupt slump. The growth pace was the most rapid in 2018 with an increase of 44% against the previous year. As a result, the exports reached the peak of X tons. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, imitation jewellery exports skyrocketed to $X in 2021. In general, exports, however, continue to indicate a abrupt descent. The most prominent rate of growth was recorded in 2018 when exports increased by 135% against the previous year. As a result, the exports reached the peak of $X. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Namibia (X tons), Botswana (X tons) and Swaziland (X tons) were the main destinations of imitation jewellery exports from South Africa, together comprising 68% of total exports. These countries were followed by Lesotho, Zambia, Kenya, Mozambique and the Netherlands, which together accounted for a further 23%.

From 2012 to 2021, the biggest increases were in Kenya (with a CAGR of +4.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for imitation jewellery exported from South Africa were Namibia ($X), Botswana ($X) and Swaziland ($X), together comprising 46% of total exports.

Swaziland, with a CAGR of -1.1%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

In 2021, the average imitation jewellery export price amounted to $X per ton, growing by 1.6% against the previous year. Over the period under review, the export price, however, showed a abrupt downturn. The growth pace was the most rapid in 2018 when the average export price increased by 63%. As a result, the export price reached the peak level of $X per ton. From 2019 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was the Netherlands ($X per ton), while the average price for exports to Kenya ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Lesotho (+4.1%), while the prices for the other major destinations experienced a decline.

Imitation Jewellery Imports

Imports into South Africa

In 2021, purchases abroad of imitation jewelry was finally on the rise to reach X tons after three years of decline. In general, imports, however, recorded a deep slump. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, imitation jewellery imports skyrocketed to $X in 2021. Overall, imports, however, showed a perceptible decrease. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X tons) was the main imitation jewellery supplier to South Africa, with a 93% share of total imports. It was followed by Thailand (X tons), with a 2% share of total imports. India (X tons) ranked third in terms of total imports with a 1.7% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at -9.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+3.7% per year) and India (-9.1% per year).

In value terms, China ($X) constituted the largest supplier of imitation jewellery to South Africa, comprising 76% of total imports. The second position in the ranking was taken by Thailand ($X), with a 5.9% share of total imports. It was followed by the United States, with a 4.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled -3.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (-4.1% per year) and the United States (+7.4% per year).

Import Prices by Country

In 2021, the average imitation jewellery import price amounted to $X per ton, increasing by 31% against the previous year. Overall, import price indicated measured growth from 2012 to 2021: its price increased at an average annual rate of +4.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imitation jewellery import price decreased by -20.9% against 2018 indices. The pace of growth was the most pronounced in 2013 an increase of 68%. The import price peaked at $X per ton in 2015; however, from 2016 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+5.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Market Intelligence Platform

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