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South Africa - Blueberries And Cranberries - Market Analysis, Forecast, Size, Trends and Insights
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South Africa: Blueberry And Cranberry Market Overview 2021

Blueberry And Cranberry Market Size in South Africa

In 2020, the South African blueberry and cranberry market decreased by -X% to $X, falling for the fifth year in a row after three years of growth. Over the period under review, consumption continues to indicate a abrupt descent. The pace of growth was the most pronounced in 2011 when the market value increased by X% year-to-year. Over the period under review, the market hit record highs at $X in 2015; however, from 2016 to 2020, consumption stood at a somewhat lower figure.

Blueberry And Cranberry Production in South Africa

In value terms, blueberry and cranberry production dropped to $X in 2020 estimated in export prices. Overall, production continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2011 with an increase of X% against the previous year. Blueberry and cranberry production peaked at $X in 2015; however, from 2016 to 2020, production remained at a lower figure.

The average yield of blueberries and cranberries in South Africa was estimated at X kg per ha in 2020, standing approx. at the year before. In general, the yield continues to indicate a relatively flat trend pattern. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2020, the harvested area of blueberries and cranberries in South Africa totaled X ha, almost unchanged from the previous year. In general, the harvested area saw a relatively flat trend pattern.

Blueberry And Cranberry Exports

Exports from South Africa

For the fourteenth year in a row, South Africa recorded growth in overseas shipments of blueberries and cranberries, which increased by X% to X tonnes in 2020. Overall, exports posted significant growth. The most prominent rate of growth was recorded in 2009 when exports increased by X% against the previous year. Over the period under review, exports reached the maximum in 2020 and are likely to see gradual growth in years to come.

In value terms, blueberry and cranberry exports surged to $X in 2020. Over the period under review, exports saw a significant increase. The pace of growth appeared the most rapid in 2009 when exports increased by X% y-o-y. Exports peaked in 2020 and are likely to continue growth in years to come.

Exports by Country

The Netherlands (X tonnes), the UK (X tonnes) and the United Arab Emirates (X tonnes) were the main destinations of blueberry and cranberry exports from South Africa, with a combined X% share of total exports. These countries were followed by Germany, Singapore, Malaysia and Spain, which together accounted for a further X 2007 to 2020, the biggest increases were in Spain (+X% per year), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for blueberry and cranberry exported from South Africa were the Netherlands ($X), the UK ($X) and the United Arab Emirates ($X), together accounting for X% of total exports. Spain, Malaysia, Singapore and Germany lagged somewhat behind, together accounting for a further X (+X% per year) recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average blueberry and cranberry export price stood at $X per tonne in 2020, reducing by -X% against the previous year. Over the period under review, the export price recorded a slight slump. The most prominent rate of growth was recorded in 2011 an increase of X% y-o-y. Over the period under review, average export prices reached the peak figure at $X per tonne in 2015; however, from 2016 to 2020, export prices stood at a somewhat lower figure.

Average prices varied somewhat for the major foreign markets. In 2020, the countries with the highest prices were Spain ($X per tonne) and Malaysia ($X per tonne), while the average price for exports to Germany ($X per tonne) and the Netherlands ($X per tonne) were amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Singapore, while the prices for the other major destinations experienced mixed trend patterns.

Blueberry And Cranberry Imports

Imports into South Africa

In 2020, purchases abroad of blueberries and cranberries increased by X% to X tonnes, rising for the fourth consecutive year after two years of decline. Overall, imports saw a significant expansion. The most prominent rate of growth was recorded in 2017 with an increase of X% year-to-year. Over the period under review, imports reached the maximum in 2020 and are likely to see gradual growth in the near future.

In value terms, blueberry and cranberry imports soared to $X in 2020. In general, imports posted significant growth. The pace of growth appeared the most rapid in 2017 when imports increased by X% against the previous year. Imports peaked in 2020 and are expected to retain growth in the immediate term.

Imports by Country

In 2020, Zimbabwe (X tonnes) was the main blueberry and cranberry supplier to South Africa, accounting for a approx. X% share of total imports.

From 2007 to 2020, the average annual growth rate of volume from Zimbabwe stood at +X%.

In value terms, Zimbabwe ($X) constituted the largest supplier of blueberry and cranberry to South Africa.

From 2007 to 2020, the average annual growth rate of value from Zimbabwe amounted to +X%.

Import Prices by Country

The average blueberry and cranberry import price stood at $X per tonne in 2020, picking up by X% against the previous year. Over the period under review, the import price, however, showed a pronounced downturn. The most prominent rate of growth was recorded in 2010 an increase of X% year-to-year. Over the period under review, average import prices hit record highs at $X per tonne in 2013; however, from 2014 to 2020, import prices remained at a lower figure.

As there is only one major supplying country, the average price level is determined by prices for Zimbabwe.

From 2007 to 2020, the rate of growth in terms of prices for Zimbabwe amounted to -X% per year.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for blueberries and cranberries in the world?
+
The U.S. (920K tonnes) remains the largest blueberry and cranberry consuming country worldwide, accounting for 51% of total volume. Moreover, blueberry and cranberry consumption in the U.S. exceeded the figures recorded by the second-largest consumer, Canada (346K tonnes), threefold. Germany (75K tonnes) ranked third in terms of total consumption with a 4.2% share.
What are the largest producers of blueberries and cranberries in the world?
+
The countries with the highest volumes of blueberry and cranberry production in 2020 were the U.S. (697K tonnes), Canada (374K tonnes) and Peru (177K tonnes), with a combined 70% share of global production. These countries were followed by Chile, Mexico, Spain and Morocco, which together accounted for a further 20%.
What are the leading suppliers of blueberries and cranberries to South Africa?
+
In value terms, Zimbabwe ($2.8M) constituted the largest supplier of blueberry and cranberry to South Africa.
What are the leading importers of blueberries and cranberries from South Africa?
+
In value terms, the Netherlands ($53M), the UK ($48M) and the United Arab Emirates ($3.6M) constituted the largest markets for blueberry and cranberry exported from South Africa worldwide, together comprising 83% of total exports. Spain, Malaysia, Singapore and Germany lagged somewhat behind, together comprising a further 11%.
What is the average export price for blueberries and cranberries in South Africa?
+
The average blueberry and cranberry export price stood at $6,938 per tonne in 2020, shrinking by -14.9% against the previous year.
What is the average import price for blueberries and cranberries in South Africa?
+
In 2020, the average blueberry and cranberry import price amounted to $2,598 per tonne, with an increase of 12% against the previous year.

Product coverage:
• FCL 552 - Blueberries
• FCL 554 - Cranberries

This report provides an in-depth analysis of the blueberry and cranberry market in South Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• South Africa

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in South Africa
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS  This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

This Chapter is Available Only for the Professional Edition PRO
4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

This Chapter is Available Only for the Professional Edition PRO
5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

This Chapter is Available Only for the Professional Edition PRO
6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2030
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2020
Figure 22:
Production, In Value Terms, 2007–2020
Figure 23:
Area Harvested, 2007–2020
Figure 24:
Yield, 2007–2020
Figure 25:
Imports, In Physical Terms, 2007–2020
Figure 26:
Imports, In Value Terms, 2007–2020
Figure 27:
Imports, In Physical Terms, By Country, 2020
Figure 28:
Imports, In Physical Terms, By Country, 2007–2020
Figure 29:
Imports, In Value Terms, By Country, 2007–2020
Figure 30:
Import Prices, By Country Of Origin, 2007–2020
Figure 31:
Exports, In Physical Terms, 2007–2020
Figure 32:
Exports, In Value Terms, 2007–2020
Figure 33:
Exports, In Physical Terms, By Country, 2020
Figure 34:
Exports, In Physical Terms, By Country, 2007–2020
Figure 35:
Exports, In Value Terms, By Country, 2007–2020
Figure 36:
Export Prices, By Country Of Destination, 2007–2020
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