SADC: Video Game Console Market 2023

Video Game Console Exports

Exports in SADC

In 2022, overseas shipments of video game consoles (not operated by means of payments) increased by 40% to X units, rising for the second consecutive year after three years of decline. Overall, exports, however, showed a relatively flat trend pattern. Over the period under review, the exports reached the maximum at X units in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

In value terms, video game console exports shrank to $X in 2022. Over the period under review, exports, however, showed a abrupt downturn. The growth pace was the most rapid in 2014 with an increase of 53% against the previous year. As a result, the exports reached the peak of $X. From 2015 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

South Africa (X units) represented roughly 97% of total exports in 2022.

South Africa experienced a relatively flat trend pattern with regard to volume of exports of video game consoles (not operated by means of payments). While the share of South Africa (+3.9 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) also remains the largest video game console supplier in SADC.

In South Africa, video game console exports shrank by an average annual rate of -6.3% over the period from 2012-2022.

Export Prices by Country

The export price in SADC stood at $X per unit in 2022, with a decrease of -33.5% against the previous year. Over the period under review, the export price saw a abrupt shrinkage. The most prominent rate of growth was recorded in 2016 an increase of 28%. The level of export peaked at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

As there is only one major export destination, the average price level is determined by prices for South Africa.

From 2012 to 2022, the rate of growth in terms of prices for South Africa amounted to -5.9% per year.

Video Game Console Imports

Imports in SADC

In 2022, video game console imports in SADC stood at X units, with an increase of 2.9% on 2021 figures. Overall, imports, however, saw a perceptible decrease. The most prominent rate of growth was recorded in 2021 when imports increased by 18%. The volume of import peaked at X units in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, video game console imports dropped to $X in 2022. Over the period under review, imports, however, continue to indicate a abrupt slump. The most prominent rate of growth was recorded in 2021 with an increase of 24%. The level of import peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

South Africa prevails in imports structure, accounting for X units, which was near 79% of total imports in 2022. It was distantly followed by Democratic Republic of the Congo (X units), generating a 6.5% share of total imports. Mozambique (X units) and Angola (X units) held a minor share of total imports.

From 2012 to 2022, average annual rates of growth with regard to video game console imports into South Africa stood at -5.9%. At the same time, Mozambique (+54.1%) and Democratic Republic of the Congo (+40.3%) displayed positive paces of growth. Moreover, Mozambique emerged as the fastest-growing importer imported in SADC, with a CAGR of +54.1% from 2012-2022. By contrast, Angola (-14.2%) illustrated a downward trend over the same period. While the share of Democratic Republic of the Congo (+6.4 p.p.) and Mozambique (+4.1 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Angola (-4.4 p.p.) and South Africa (-8.6 p.p.) displayed negative dynamics.

In value terms, South Africa ($X) constitutes the largest market for imported video game consoles (not operated by means of payments) in SADC, comprising 90% of total imports. The second position in the ranking was held by Democratic Republic of the Congo ($X), with a 2.4% share of total imports. It was followed by Angola, with a 1.2% share.

In South Africa, video game console imports decreased by an average annual rate of -6.4% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Democratic Republic of the Congo (+21.7% per year) and Angola (-14.0% per year).

Import Prices by Country

The import price in SADC stood at $X per unit in 2022, which is down by -8.4% against the previous year. Over the period under review, the import price recorded a slight curtailment. The growth pace was the most rapid in 2017 an increase of 12%. The level of import peaked at $X per unit in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was South Africa ($X per unit), while Mozambique ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Angola (+0.2%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Market Intelligence Platform

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