SADC: Toy Market 2024

Toy Market Size in SADC

In 2022, the SADC toy market increased by X% to $X, rising for the fourth year in a row after two years of decline. Overall, consumption recorded strong growth. The level of consumption peaked in 2022 and is expected to retain growth in years to come.

Toy Production in SADC

In value terms, toy production stood at $X in 2022 estimated in export price. In general, production saw buoyant growth. The pace of growth was the most pronounced in 2016 with an increase of X% against the previous year. The level of production peaked at $X in 2020; afterwards, it flattened through to 2022.

Toy Exports

Exports in SADC

Toy exports contracted modestly to X tons in 2022, shrinking by X% compared with the year before. Total exports indicated a temperate expansion from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2020 indices. The growth pace was the most rapid in 2019 when exports increased by X% against the previous year. As a result, the exports reached the peak of X tons. From 2020 to 2022, the growth of the exports failed to regain momentum.

In value terms, toy exports shrank modestly to $X in 2022. The total export value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

South Africa prevails in exports structure, accounting for X tons, which was approx. X% of total exports in 2022. The following exporters - Mauritius (X tons) and Madagascar (X tons) - together made up X% of total exports.

From 2012 to 2022, average annual rates of growth with regard to toy exports from South Africa stood at X%. At the same time, Madagascar (X%) and Mauritius (X%) displayed positive paces of growth. Moreover, Madagascar emerged as the fastest-growing exporter exported in SADC, with a CAGR of X% from 2012-2022. From 2012 to 2022, the share of South Africa and Madagascar increased by X and X percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) remains the largest toy supplier in SADC, comprising X% of total exports. The second position in the ranking was held by Mauritius ($X), with an X% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in South Africa stood at X%. The remaining exporting countries recorded the following average annual rates of exports growth: Mauritius (X% per year) and Madagascar (X% per year).

Export Prices by Country

The export price in SADC stood at $X per ton in 2022, flattening at the previous year. In general, the export price saw a mild downturn. The pace of growth was the most pronounced in 2020 when the export price increased by X%. Over the period under review, the export prices reached the maximum at $X per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Madagascar ($X per ton), while South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (X%), while the other leaders experienced a decline in the export price figures.

Toy Imports

Imports in SADC

In 2022, approx. X tons of dolls and toys were imported in SADC; with a decrease of X% on the previous year. Overall, imports showed a perceptible setback. The pace of growth appeared the most rapid in 2021 with an increase of X% against the previous year. Over the period under review, imports attained the maximum at X tons in 2014; however, from 2015 to 2022, imports remained at a lower figure.

In value terms, toy imports reduced modestly to $X in 2022. In general, imports recorded a mild downturn. The most prominent rate of growth was recorded in 2021 when imports increased by X%. Over the period under review, imports attained the peak figure at $X in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

Imports by Country

South Africa was the largest importing country with an import of around X tons, which reached X% of total imports. It was distantly followed by Angola (X tons), committing a X% share of total imports. Madagascar (X tons), Democratic Republic of the Congo (X tons), Mozambique (X tons), Mauritius (X tons), Zimbabwe (X tons), Botswana (X tons), Namibia (X tons), Zambia (X tons) and Tanzania (X tons) followed a long way behind the leaders.

Imports into South Africa decreased at an average annual rate of X% from 2012 to 2022. At the same time, Zimbabwe (X%), Madagascar (X%), Botswana (X%), Mozambique (X%), Tanzania (X%), Mauritius (X%) and Zambia (X%) displayed positive paces of growth. Moreover, Zimbabwe emerged as the fastest-growing importer imported in SADC, with a CAGR of X% from 2012-2022. By contrast, Democratic Republic of the Congo (X%), Namibia (X%) and Angola (X%) illustrated a downward trend over the same period. South Africa (X p.p.), Democratic Republic of the Congo (X p.p.), Madagascar (X p.p.), Zimbabwe (X p.p.), Botswana (X p.p.) and Mozambique (X p.p.) significantly strengthened its position in terms of the total imports, while Angola saw its share reduced by X% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported dolls and toys in SADC, comprising X% of total imports. The second position in the ranking was held by Mauritius ($X), with a X% share of total imports. It was followed by Angola, with a X% share.

In South Africa, toy imports shrank by an average annual rate of X% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Mauritius (X% per year) and Angola (X% per year).

Import Prices by Country

The import price in SADC stood at $X per ton in 2022, surging by X% against the previous year. In general, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the import price increased by X% against the previous year. The level of import peaked at $X per ton in 2016; however, from 2017 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Namibia ($X per ton), while Democratic Republic of the Congo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Tanzania (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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