Romania: Market for Laptops and Palm-Top Computers 2023

Market Size for Laptops and Palm-Top Computers in Romania

In 2021, the Romanian laptop and tablet computer market increased by 10% to $X, rising for the second year in a row after two years of decline. Overall, the total consumption indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +7.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +102.0% against 2019 indices. Over the period under review, the market attained the maximum level in 2021 and is expected to retain growth in the immediate term.

Exports of Laptops and Palm-Top Computers

Exports from Romania

In 2021, laptop and tablet computer exports from Romania soared to X units, increasing by 26% against the previous year's figure. Over the period under review, exports saw significant growth. The pace of growth appeared the most rapid in 2019 with an increase of 92%. The exports peaked in 2021 and are likely to see steady growth in the immediate term.

In value terms, laptop and tablet computer exports skyrocketed to $X in 2021. In general, exports showed a significant increase. The growth pace was the most rapid in 2019 with an increase of 85% against the previous year. Over the period under review, the exports attained the peak figure in 2021 and are likely to continue growth in the near future.

Exports by Country

Bulgaria (X units), Italy (X units) and Greece (X units) were the main destinations of laptop and tablet computer exports from Romania, together comprising 39% of total exports. These countries were followed by Germany, the Netherlands, Spain, France, Poland, Hungary, Portugal, Serbia, Latvia and the UK, which together accounted for a further 47%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Spain (with a CAGR of +114.1%), while the other leaders experienced more modest paces of growth.

In value terms, Bulgaria ($X) remains the key foreign market for laptops and palm-top computers exports from Romania, comprising 22% of total exports. The second position in the ranking was held by Italy ($X), with a 7.6% share of total exports. It was followed by Greece, with a 6.2% share.

From 2012 to 2021, the average annual growth rate of value to Bulgaria totaled +69.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+17.4% per year) and Greece (+13.7% per year).

Export Prices by Country

The average laptop and tablet computer export price stood at $X per unit in 2021, growing by 24% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 an increase of 29% against the previous year. The export price peaked at $X per unit in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Serbia ($X per unit), while the average price for exports to Portugal ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Bulgaria (+12.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Laptops and Palm-Top Computers

Imports into Romania

In 2021, the amount of laptops and palm-top computers imported into Romania fell to X units, declining by -2.7% on 2020. In general, total imports indicated a buoyant expansion from 2012 to 2021: its volume increased at an average annual rate of +5.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +68.0% against 2019 indices. The pace of growth appeared the most rapid in 2020 when imports increased by 73%. As a result, imports reached the peak of X units, and then shrank slightly in the following year.

In value terms, laptop and tablet computer imports surged to $X in 2021. Overall, imports, however, continue to indicate a buoyant increase. The most prominent rate of growth was recorded in 2020 with an increase of 60%. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

China (X units), the Netherlands (X units) and Germany (X units) were the main suppliers of laptop and tablet computer imports to Romania, together comprising 64% of total imports. These countries were followed by Austria, Hungary, France, Poland, Slovakia and the UK, which together accounted for a further 25%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by France (with a CAGR of +26.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest laptop and tablet computer suppliers to Romania were China ($X), Hungary ($X) and the Netherlands ($X), with a combined 63% share of total imports. These countries were followed by Germany, Austria, Slovakia, Poland, France and the UK, which together accounted for a further 31%.

Austria, with a CAGR of +21.0%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average laptop and tablet computer import price stood at $X per unit in 2021, surging by 25% against the previous year. Over the period under review, import price indicated a tangible expansion from 2012 to 2021: its price increased at an average annual rate of +4.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 an increase of 33% against the previous year. The import price peaked in 2021 and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Slovakia ($X per unit), while the price for France ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Slovakia (+16.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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