Nigeria: Plain Postcard Market 2024

Plain Postcard Market Size in Nigeria

After two years of growth, the Nigerien plain postcard market decreased by X% to $X in 2023. Overall, consumption showed a strong increase. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2023, consumption stood at a somewhat lower figure.

Plain Postcard Production in Nigeria

In value terms, plain postcard production declined to $X in 2023 estimated in export price. Overall, production posted a significant expansion. The growth pace was the most rapid in 2016 when the production volume increased by X%. Plain postcard production peaked at $X in 2017; however, from 2018 to 2023, production stood at a somewhat lower figure.

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Plain Postcard Exports

Exports from Nigeria

For the third year in a row, Nigeria recorded decline in shipments abroad of letter cards, plain postcards and correspondence cards, which decreased by X% to X kg in 2023. Overall, exports continue to indicate a sharp contraction. The most prominent rate of growth was recorded in 2016 when exports increased by X%. The exports peaked at X kg in 2020; however, from 2021 to 2023, the exports remained at a lower figure.

In value terms, plain postcard exports contracted significantly to $X in 2023. In general, exports showed a precipitous descent. The growth pace was the most rapid in 2016 when exports increased by X%. Over the period under review, the exports hit record highs at $X in 2018; however, from 2019 to 2023, the exports stood at a somewhat lower figure.

Exports by Country

South Africa (X kg) was the main destination for plain postcard exports from Nigeria, with a X% share of total exports. Moreover, plain postcard exports to South Africa exceeded the volume sent to the second major destination, Botswana (X kg), threefold.

From 2012 to 2023, the average annual growth rate of volume to South Africa was relatively modest.

In value terms, South Africa ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Nigeria, comprising X% of total exports. The second position in the ranking was held by Botswana ($X), with a X% share of total exports.

From 2012 to 2023, the average annual rate of growth in terms of value to South Africa totaled X%.

Export Prices by Country

In 2023, the average plain postcard export price amounted to $X per ton, waning by X% against the previous year. Over the period under review, the export price continues to indicate a pronounced downturn. The most prominent rate of growth was recorded in 2013 when the average export price increased by X% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2018; however, from 2019 to 2023, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was South Africa ($X per ton), while the average price for exports to Botswana stood at $X per ton.

From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (X%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Nigeria

In 2023, approx. X tons of letter cards, plain postcards and correspondence cards were imported into Nigeria; waning by X% compared with the year before. In general, imports recorded a precipitous decline. The most prominent rate of growth was recorded in 2017 with an increase of X%. As a result, imports reached the peak of X tons. From 2018 to 2023, the growth of imports remained at a lower figure.

In value terms, plain postcard imports contracted notably to $X in 2023. Over the period under review, imports faced a dramatic slump. The growth pace was the most rapid in 2016 when imports increased by X% against the previous year. Over the period under review, imports hit record highs at $X in 2017; however, from 2018 to 2023, imports stood at a somewhat lower figure.

Imports by Country

In 2023, China (X tons) constituted the largest supplier of plain postcard to Nigeria, with a X% share of total imports. Moreover, plain postcard imports from China exceeded the figures recorded by the second-largest supplier, Hong Kong SAR (X kg), eightfold. The United States (X kg) ranked third in terms of total imports with an X% share.

From 2012 to 2023, the average annual growth rate of volume from China stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (X% per year) and the United States (X% per year).

In value terms, the largest plain postcard suppliers to Nigeria were China ($X), Hong Kong SAR ($X) and the United States ($X), with a combined X% share of total imports.

In terms of the main suppliers, Hong Kong SAR, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2023, with an increase of X% against the previous year. In general, the import price posted a remarkable increase. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2023, amid the top importers, the country with the highest price was India ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by India (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform