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Malaysia - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
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Malaysia: Toy Market Overview 2021

Toy Market Size in Malaysia

The Malaysian toy market skyrocketed to $X in 2020, jumping by X% against the previous year. Overall, the total consumption indicated perceptible growth from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, consumption increased by +X% against 2015 indices. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toy Production in Malaysia

In value terms, toy production surged to $X in 2020 estimated in export prices. Over the period under review, the total production indicated moderate growth from 2007 to 2020: its value decreased at an average annual rate of -X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, production increased by +X% against 2016 indices. The most prominent rate of growth was recorded in 2014 with an increase of X% y-o-y. Toy production peaked in 2020 and is likely to see steady growth in the immediate term.

Toy Exports

Exports from Malaysia

In 2020, the amount of dolls and toys exported from Malaysia dropped rapidly to X tonnes, with a decrease of -X% on the previous year. Overall, exports saw a slight descent. The growth pace was the most rapid in 2014 when exports increased by X% year-to-year. Exports peaked at X tonnes in 2010; however, from 2011 to 2020, exports stood at a somewhat lower figure.

In value terms, toy exports contracted remarkably to $X in 2020. In general, exports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2014 with an increase of X% against the previous year. Over the period under review, exports hit record highs at $X in 2019, and then declined rapidly in the following year.

Exports by Country

The U.S. (X tonnes) was the main destination for toy exports from Malaysia, with a X% share of total exports. Moreover, toy exports to the U.S. exceeded the volume sent to the second major destination, the Czech Republic (X tonnes), twofold. Hong Kong SAR (X tonnes) ranked third in terms of total exports with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of volume to the U.S. amounted to -X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Czech Republic (+X% per year) and Hong Kong SAR (+X% per year).

In value terms, the U.S. ($X) remains the key foreign market for toy exports from Malaysia, comprising X% of total exports. The second position in the ranking was occupied by the Czech Republic ($X), with a X% share of total exports. It was followed by Singapore, with a X% share.

From 2007 to 2020, the average annual growth rate of value to the U.S. was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the Czech Republic (+X% per year) and Singapore (+X% per year).

Export Prices by Country

In 2020, the average toy export price amounted to $X per tonne, increasing by X% against the previous year. Over the period under review, export price indicated moderate growth from 2007 to 2020: its price increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, toy export price increased by +X% against 2017 indices. The growth pace was the most rapid in 2011 when the average export price increased by X% against the previous year. Over the period under review, average export prices attained the maximum in 2020 and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major foreign markets. In 2020, the country with the highest price was the U.S. ($X per tonne), while the average price for exports to Italy ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to the UK, while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Malaysia

In 2020, supplies from abroad of dolls and toys decreased by -X% to X tonnes for the first time since 2014, thus ending a five-year rising trend. Overall, imports, however, enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2008 when imports increased by X% y-o-y. Imports peaked at X tonnes in 2013; however, from 2014 to 2020, imports remained at a lower figure.

In value terms, toy imports contracted notably to $X in 2020. Over the period under review, imports, however, enjoyed a strong expansion. The pace of growth appeared the most rapid in 2008 with an increase of X% against the previous year. Over the period under review, imports reached the peak figure at $X in 2013; however, from 2014 to 2020, imports failed to regain the momentum.

Imports by Country

In 2020, China (X tonnes) constituted the largest supplier of toy to Malaysia, accounting for a X% share of total imports. It was followed by Viet Nam (X tonnes), with a X% share of total imports. The third position in this ranking was occupied by Japan (X tonnes), with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of volume from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+X% per year) and Japan (+X% per year).

In value terms, China ($X) constituted the largest supplier of toy to Malaysia, comprising X% of total imports. The second position in the ranking was occupied by Viet Nam ($X), with a X% share of total imports. It was followed by Japan, with a X% share.

From 2007 to 2020, the average annual growth rate of value from China totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+X% per year) and Japan (+X% per year).

Import Prices by Country

In 2020, the average toy import price amounted to $X per tonne, declining by -X% against the previous year. Over the period under review, the import price saw a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of X% y-o-y. Over the period under review, average import prices reached the maximum at $X per tonne in 2015; however, from 2016 to 2020, import prices stood at a somewhat lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was Viet Nam ($X per tonne), while the price for China ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Hong Kong SAR, while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
+
The countries with the highest volumes of toy consumption in 2020 were the U.S. (1.2M tonnes), China (1.1M tonnes) and India (722K tonnes), with a combined 31% share of global consumption. Brazil, Pakistan, Indonesia, Bangladesh, Japan, the UK, Russia, Nigeria, Viet Nam and Germany lagged somewhat behind, together comprising a further 24%.
What are the largest producers of dolls and toys in the world?
+
The country with the largest volume of toy production was China (5.2M tonnes), comprising approx. 48% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (708K tonnes), sevenfold. Indonesia (285K tonnes) ranked third in terms of total production with a 2.6% share.
What are the leading suppliers of dolls and toys to Malaysia?
+
In value terms, China ($102M) constituted the largest supplier of toy to Malaysia, comprising 79% of total imports. The second position in the ranking was occupied by Viet Nam ($5.8M), with a 4.5% share of total imports. It was followed by Japan, with a 4% share.
What are the leading importers of dolls and toys from Malaysia?
+
In value terms, the U.S. ($47M) remains the key foreign market for toy exports from Malaysia, comprising 32% of total exports. The second position in the ranking was occupied by the Czech Republic ($9.4M), with a 6.6% share of total exports. It was followed by Singapore, with a 5.7% share.
What is the average export price for dolls and toys in Malaysia?
+
In 2020, the average toy export price amounted to $14,019 per tonne, picking up by 22% against the previous year.
What is the average import price for dolls and toys in Malaysia?
+
The average toy import price stood at $7,596 per tonne in 2020, shrinking by -1.6% against the previous year.

Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403200 - Puzzles
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.

This report provides an in-depth analysis of the toy market in Malaysia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Malaysia

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Malaysia
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2007–2020
Figure 21:
Production, In Value Terms, 2007–2020
Figure 22:
Imports, In Physical Terms, 2007–2020
Figure 23:
Imports, In Value Terms, 2007–2020
Figure 24:
Imports, In Physical Terms, By Country, 2020
Figure 25:
Imports, In Physical Terms, By Country, 2007–2020
Figure 26:
Imports, In Value Terms, By Country, 2007–2020
Figure 27:
Import Prices, By Country Of Origin, 2007–2020
Figure 28:
Exports, In Physical Terms, 2007–2020
Figure 29:
Exports, In Value Terms, 2007–2020
Figure 30:
Exports, In Physical Terms, By Country, 2020
Figure 31:
Exports, In Physical Terms, By Country, 2007–2020
Figure 32:
Exports, In Value Terms, By Country, 2007–2020
Figure 33:
Export Prices, By Country Of Destination, 2007–2020

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