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Kenya - Watermelons - Market Analysis, Forecast, Size, Trends and Insights
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Kenya: Watermelon Market Overview 2020

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Watermelon Market Size in Kenya

The revenue of the watermelon market in Kenya amounted to $X in 2018, picking up by X% against the previous year. Over the period under review, watermelon consumption continues to indicate an extraordinary expansion. The pace of growth was the most pronounced in 2010 when the market value increased by X% against the previous year. Over the period under review, the watermelon market reached its peak figure level in 2018 and is likely to continue its growth in the immediate term.

Watermelon Production in Kenya

In value terms, watermelon production amounted to $X in 2018 estimated in export prices. Over the period under review, watermelon production continues to indicate skyrocketing growth. The most prominent rate of growth was recorded in 2015 with an increase of X% against the previous year. Over the period under review, watermelon production reached its maximum level in 2018 and is likely to continue its growth in the immediate term.

In 2018, the average yield of watermelons in Kenya totaled X tonne per ha, falling by -X% against the previous year. The yield figure increased at an average annual rate of +X% over the period from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded over the period under review. The growth pace was the most rapid in 2010 when yield increased by X% y-o-y. Watermelon yield peaked at X tonne per ha in 2017, and then declined slightly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

Watermelon harvested area in Kenya totaled X ha in 2018, picking up by X% against the previous year. Overall, the watermelon harvested area continues to indicate a resilient expansion. The pace of growth appeared the most rapid in 2011 when harvested area increased by X% against the previous year. Over the period under review, the harvested area dedicated to watermelon production attained its peak figure in 2018 and is likely to see steady growth in the near future.

Watermelon Exports

Exports from Kenya

In 2018, the amount of watermelons exported from Kenya amounted to X tonnes, approximately mirroring the previous year. Over the period under review, watermelon exports continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2010 with an increase of X% y-o-y. In that year, watermelon exports attained their peak of X tonnes. From 2011 to 2018, the growth of watermelon exports remained at a lower figure.

In value terms, watermelon exports amounted to $X in 2018. Overall, watermelon exports continue to indicate resilient growth. The most prominent rate of growth was recorded in 2010 when exports increased by X% year-to-year. In that year, watermelon exports reached their peak of $X. From 2011 to 2018, the growth of watermelon exports remained at a lower figure.

Exports by Country

Somalia (X tonnes) was the main destination for watermelon exports from Kenya, with a X% share of total exports. Moreover, watermelon exports to Somalia exceeded the volume sent to the second major destination, Uganda (X tonnes), tenfold.

From 2007 to 2018, the average annual growth rate of volume to Somalia stood at +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (+X% per year) and Finland (-X% per year).

In value terms, Somalia ($X) remains the key foreign market for watermelon exports from Kenya, comprising X% of total watermelon exports. The second position in the ranking was occupied by Finland ($X), with a X% share of total exports.

From 2007 to 2018, the average annual rate of growth in terms of value to Somalia totaled +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Finland (-X% per year) and Uganda (+X% per year).

Export Prices by Country

The average watermelon export price stood at $X per tonne in 2018, picking up by X% against the previous year. Over the period under review, the watermelon export price continues to indicate a resilient expansion. The most prominent rate of growth was recorded in 2015 an increase of X% against the previous year. Over the period under review, the average export prices for watermelons reached their peak figure in 2018 and is expected to retain its growth in the near future.

Prices varied noticeably by the country of destination; the country with the highest price was Finland ($X per tonne), while the average price for exports to Uganda ($X per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was recorded for supplies to Somalia, while the prices for the other major destinations experienced more modest paces of growth.

Watermelon Imports

Imports into Kenya

In 2018, the imports of watermelons into Kenya totaled X tonnes, rising by X% against the previous year. In general, watermelon imports continue to indicate skyrocketing growth. The pace of growth appeared the most rapid in 2011 with an increase of X% y-o-y. Over the period under review, watermelon imports attained their peak figure in 2018 and are likely to continue its growth in the immediate term.

In value terms, watermelon imports totaled $X in 2018. Overall, watermelon imports continue to indicate a resilient increase. The pace of growth was the most pronounced in 2014 when imports increased by X% year-to-year. Over the period under review, watermelon imports attained their peak figure in 2018 and are likely to see steady growth in the immediate term.

Imports by Country

In 2018, Uganda (X tonnes) was the main supplier of watermelon to Kenya, accounting for a approx. X% share of total imports.

From 2007 to 2018, the average annual rate of growth in terms of volume from Uganda amounted to +X%.

In value terms, Uganda ($X) constituted the largest supplier of watermelon to Kenya.

From 2007 to 2018, the average annual rate of growth in terms of value from Uganda stood at +X%.

Import Prices by Country

In 2018, the average watermelon import price amounted to $X per tonne, going down by -X% against the previous year. Overall, the watermelon import price continues to indicate a drastic decline. The growth pace was the most rapid in 2014 when the average import price increased by X% against the previous year. The import price peaked at $X per tonne in 2010; however, from 2011 to 2018, import prices stood at a somewhat lower figure.

As there is only one major supplying country, the average price level is determined by prices for Uganda.

From 2007 to 2018, the rate of growth in terms of prices for Uganda amounted to -X% per year.

Source: IndexBox AI Platform

Product coverage:
• FCL 567 - Watermelons

This report provides an in-depth analysis of the watermelon market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.


Country coverage:
• Kenya

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Kenya
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption In 2007–2019
Table 5:
Imports, In Physical Terms, By Country, 2007–2019
Table 6:
Imports, In Value Terms, By Country, 2007–2019
Table 7:
Import Prices, By Country Of Origin, 2007–2019
Table 8:
Exports, In Physical Terms, By Country, 2007–2019
Table 9:
Exports, In Value Terms, By Country, 2007–2019
Table 10:
Export Prices, By Country Of Destination, 2007–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2019
Figure 5:
Trade Balance, In Physical Terms, 2007–2019
Figure 6:
Trade Balance, In Value Terms, 2007–2019
Figure 7:
Per Capita Consumption, 2007–2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2019
Figure 22:
Production, In Value Terms, 2007–2019
Figure 23:
Area Harvested, 2007–2019
Figure 24:
Yield, 2007–2019
Figure 25:
Imports, In Physical Terms, 2007–2019
Figure 26:
Imports, In Value Terms, 2007–2019
Figure 27:
Imports, In Physical Terms, By Country, 2019
Figure 28:
Imports, In Physical Terms, By Country, 2007–2019
Figure 29:
Imports, In Value Terms, By Country, 2007–2019
Figure 30:
Import Prices, By Country Of Origin, 2007–2019
Figure 31:
Exports, In Physical Terms, 2007–2019
Figure 32:
Exports, In Value Terms, 2007–2019
Figure 33:
Exports, In Physical Terms, By Country, 2019
Figure 34:
Exports, In Physical Terms, By Country, 2007–2019
Figure 35:
Exports, In Value Terms, By Country, 2007–2019
Figure 36:
Export Prices, By Country Of Destination, 2007–2019

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