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Kenya - Tomatoes - Market Analysis, Forecast, Size, Trends and Insights
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Kenya: Tomato Market Overview 2021

Tomato Market Size in Kenya

The Kenyan tomato market dropped rapidly to $X in 2020, shrinking by -X% against the previous year. Over the period under review, consumption saw a noticeable decrease. The most prominent rate of growth was recorded in 2009 with an increase of X% year-to-year. Over the period under review, the market reached the peak level at $X in 2018; however, from 2019 to 2020, consumption stood at a somewhat lower figure.

Tomato Production in Kenya

In value terms, tomato production dropped remarkably to $X in 2020 estimated in export prices. Over the period under review, production continues to indicate a pronounced slump. The most prominent rate of growth was recorded in 2009 with an increase of X% year-to-year. Over the period under review, production hit record highs at $X in 2018; however, from 2019 to 2020, production stood at a somewhat lower figure.

The average yield of tomatoes in Kenya contracted modestly to X tonnes per ha in 2020, reducing by -X% compared with 2019. Over the period under review, the yield continues to indicate a noticeable slump. The growth pace was the most rapid in 2009 when the yield increased by X% against the previous year. As a result, the yield reached the peak level of X tonnes per ha. from 2010 to 2020, the growth of the average tomato yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2020, the total area harvested in terms of tomatoes production in Kenya totaled X ha, increasing by X% compared with the year before. Overall, the total harvested area indicated a moderate expansion from 2007 to 2020: its figure increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, tomato harvested area decreased by -X% against 2018 indices. The growth pace was the most rapid in 2017 when the harvested area increased by X% against the previous year. The tomato harvested area peaked at X ha in 2018; however, from 2019 to 2020, the harvested area failed to regain the momentum.

Tomato Exports

Exports from Kenya

In 2020, shipments abroad of tomatoes decreased by -X% to X tonnes, falling for the third consecutive year after three years of growth. Overall, exports, however, continue to indicate a resilient increase. The pace of growth was the most pronounced in 2013 when exports increased by X% against the previous year. As a result, exports reached the peak of X tonnes. from 2014 to 2020, the growth exports remained at a somewhat lower figure.

In value terms, tomato exports declined rapidly to $X in 2020. In general, exports, however, saw strong growth. The growth pace was the most rapid in 2013 when exports increased by X% against the previous year. As a result, exports attained the peak of $X. from 2014 to 2020, the growth exports remained at a somewhat lower figure.

Exports by Country

Rwanda (X tonnes), Somalia (X tonnes) and Seychelles (X kg) were the main destinations of tomato exports from Kenya, with a combined X% share of total exports.

From 2007 to 2020, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Rwanda, while exports for the other leaders experienced more modest paces of growth.

In value terms, Rwanda ($X), Somalia ($X) and Seychelles ($X) were the largest markets for tomato exported from Kenya worldwide, together accounting for X% of total exports.

Rwanda recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2020, the average tomato export price amounted to $X per tonne, reducing by -X% against the previous year. Over the period under review, the export price recorded a noticeable descent. The most prominent rate of growth was recorded in 2014 when the average export price increased by X% y-o-y. Over the period under review, average export prices hit record highs at $X per tonne in 2007; however, from 2008 to 2020, export prices failed to regain the momentum.

Prices varied noticeably by the country of destination; the country with the highest price was Seychelles ($X per tonne), while the average price for exports to the UK ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Seychelles, while the prices for the other major destinations experienced mixed trend patterns.

Tomato Imports

Imports into Kenya

In 2020, purchases abroad of tomatoes decreased by -X% to X kg, falling for the second year in a row after three years of growth. Overall, imports showed a dramatic shrinkage. The most prominent rate of growth was recorded in 2012 with an increase of X% against the previous year. Imports peaked at X tonnes in 2018; however, from 2019 to 2020, imports stood at a somewhat lower figure.

In value terms, tomato imports reduced markedly to $X in 2020. In general, imports showed a sharp decrease. The most prominent rate of growth was recorded in 2012 with an increase of X% year-to-year. Over the period under review, imports reached the peak figure at $X in 2018; however, from 2019 to 2020, imports failed to regain the momentum.

Imports by Country

The Netherlands (X kg), Morocco (X kg) and Spain (X kg) were the main suppliers of tomato imports to Kenya, together comprising X% of total imports.

From 2007 to 2020, the biggest increases were in the Netherlands, while purchases for the other leaders experienced mixed trend patterns.

In value terms, the Netherlands ($X) constituted the largest supplier of tomato to Kenya, comprising X% of total imports. The second position in the ranking was occupied by Spain ($X), with a X% share of total imports. It was followed by Morocco, with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of value from the Netherlands amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (-X% per year) and Morocco (-X% per year).

Import Prices by Country

In 2020, the average tomato import price amounted to $X per tonne, growing by X% against the previous year. In general, the import price posted a prominent increase. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the country of origin; the country with the highest price was Spain ($X per tonne), while the price for the U.S. ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by the U.S., while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for tomatoes in the world?
+
China (65M tonnes) constituted the country with the largest volume of tomato consumption, comprising approx. 35% of total volume. Moreover, tomato consumption in China exceeded the figures recorded by the second-largest consumer, India (20M tonnes), threefold. The third position in this ranking was occupied by Turkey (13M tonnes), with a 6.8% share.
What are the largest producers of tomatoes in the world?
+
China (66M tonnes) constituted the country with the largest volume of tomato production, accounting for 35% of total volume. Moreover, tomato production in China exceeded the figures recorded by the second-largest producer, India (20M tonnes), threefold. Turkey (13M tonnes) ranked third in terms of total production with a 7% share.
What are the leading suppliers of tomatoes to Kenya?
+
In value terms, the Netherlands ($1.5K) constituted the largest supplier of tomato to Kenya, comprising 65% of total imports. The second position in the ranking was occupied by Spain ($437), with a 19% share of total imports. It was followed by Morocco, with a 16% share.
What are the leading importers of tomatoes from Kenya?
+
In value terms, Rwanda ($25K), Somalia ($20K) and Seychelles ($3.8K) were the largest markets for tomato exported from Kenya worldwide, with a combined 99% share of total exports.
What is the average export price for tomatoes in Kenya?
+
The average tomato export price stood at $1,430 per tonne in 2020, falling by -19.1% against the previous year.
What is the average import price for tomatoes in Kenya?
+
In 2020, the average tomato import price amounted to $6,432 per tonne, picking up by 864% against the previous year.

Product coverage:
• FCL 388 - Tomatoes, fresh

This report provides an in-depth analysis of the tomato market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Kenya

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Kenya
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2030
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2020
Figure 22:
Production, In Value Terms, 2007–2020
Figure 23:
Area Harvested, 2007–2020
Figure 24:
Yield, 2007–2020
Figure 25:
Imports, In Physical Terms, 2007–2020
Figure 26:
Imports, In Value Terms, 2007–2020
Figure 27:
Imports, In Physical Terms, By Country, 2020
Figure 28:
Imports, In Physical Terms, By Country, 2007–2020
Figure 29:
Imports, In Value Terms, By Country, 2007–2020
Figure 30:
Import Prices, By Country Of Origin, 2007–2020
Figure 31:
Exports, In Physical Terms, 2007–2020
Figure 32:
Exports, In Value Terms, 2007–2020
Figure 33:
Exports, In Physical Terms, By Country, 2020
Figure 34:
Exports, In Physical Terms, By Country, 2007–2020
Figure 35:
Exports, In Value Terms, By Country, 2007–2020
Figure 36:
Export Prices, By Country Of Destination, 2007–2020

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