Kenya: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in Kenya

The Kenyan sugary soft drink market reached $X in 2022, remaining constant against the previous year. Overall, the total consumption indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by X% against 2020 indices. Sugary soft drink consumption peaked at $X in 2020; afterwards, it flattened through to 2022.

Sugary Soft Drink Production in Kenya

In value terms, sugary soft drink production amounted to $X in 2022 estimated in export price. In general, the total production indicated a noticeable expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The pace of growth was the most pronounced in 2014 with an increase of X% against the previous year. Sugary soft drink production peaked at $X in 2020; afterwards, it flattened through to 2022.

Sugary Soft Drink Exports

Exports from Kenya

In 2022, overseas shipments of sugary soft drinks increased by X% to X litres, rising for the third consecutive year after two years of decline. In general, exports recorded a resilient increase. The pace of growth was the most pronounced in 2015 when exports increased by X% against the previous year. The exports peaked in 2022 and are expected to retain growth in the immediate term.

In value terms, sugary soft drink exports surged to $X in 2022. Overall, exports showed a resilient increase. The most prominent rate of growth was recorded in 2017 when exports increased by X% against the previous year. Over the period under review, the exports attained the maximum in 2022 and are likely to see gradual growth in the immediate term.

Exports by Country

Gabon (X litres), France (X litres) and Somalia (X litres) were the main destinations of sugary soft drink exports from Kenya, with a combined X% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Gabon (with a CAGR of X.7%), while the other leaders experienced more modest paces of growth.

In value terms, Gabon ($X), France ($X) and Comoros ($X) were the largest markets for sugary soft drink exported from Kenya worldwide, together accounting for X% of total exports.

In terms of the main countries of destination, Gabon, with a CAGR of X.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sugary soft drink export price stood at $X per litre in 2022, remaining constant against the previous year. Over the period under review, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2016 when the average export price increased by X%. Over the period under review, the average export prices reached the peak figure at $X per litre in 2019; however, from 2020 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Uganda ($X per litre), while the average price for exports to Somalia ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Sudan (X%), while the prices for the other major destinations experienced mixed trend patterns.

Sugary Soft Drink Imports

Imports into Kenya

Sugary soft drink imports into Kenya soared to X litres in 2022, rising by X% against the previous year's figure. Overall, imports, however, showed a abrupt contraction. The pace of growth appeared the most rapid in 2020 when imports increased by X% against the previous year. Imports peaked at X litres in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, sugary soft drink imports skyrocketed to $X in 2022. In general, imports, however, showed a deep contraction. The most prominent rate of growth was recorded in 2020 with an increase of X% against the previous year. Over the period under review, imports reached the maximum at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Tanzania (X litres) constituted the largest supplier of sugary soft drink to Kenya, with a X% share of total imports. Moreover, sugary soft drink imports from Tanzania exceeded the figures recorded by the second-largest supplier, Uganda (X litres), threefold. Indonesia (X litres) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Tanzania amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: Uganda (X% per year) and Indonesia (X% per year).

In value terms, Tanzania ($X) constituted the largest supplier of sugary soft drinks to Kenya, comprising X% of total imports. The second position in the ranking was held by Indonesia ($X), with a X% share of total imports. It was followed by Uganda, with an X% share.

From 2012 to 2022, the average annual growth rate of value from Tanzania totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (X% per year) and Uganda (X% per year).

Import Prices by Country

In 2022, the average sugary soft drink import price amounted to $X per litre, dropping by X% against the previous year. Overall, the import price continues to indicate a perceptible reduction. The most prominent rate of growth was recorded in 2021 an increase of X%. The import price peaked at $X per litre in 2016; however, from 2017 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per litre), while the price for Uganda ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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