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Kenya - Sweet Potato - Market Analysis, Forecast, Size, Trends and Insights
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Kenya: Sweet Potato Market Overview 2021

Sweet Potato Market Size in Kenya

After three years of growth, the Kenyan sweet potato market decreased by -X% to $X in 2020. In general, consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2012 when the market value increased by X% y-o-y. As a result, consumption reached the peak level of $X. from 2013 to 2020, the growth of the market remained at a lower figure.

Sweet Potato Production in Kenya

In value terms, sweet potato production dropped to $X in 2020 estimated in export prices. Overall, production showed a noticeable curtailment. The pace of growth appeared the most rapid in 2012 with an increase of X% year-to-year. As a result, production attained the peak level of $X. from 2013 to 2020, production growth remained at a somewhat lower figure.

In 2020, the average yield of sweet potato in Kenya amounted to X tonnes per ha, approximately mirroring the previous year's figure. Overall, the yield continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 with an increase of X% year-to-year. As a result, the yield attained the peak level of X tonnes per ha. from 2017 to 2020, the growth of the average sweet potato yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2020, the total area harvested in terms of sweet potato production in Kenya amounted to X ha, leveling off at 2019. In general, the harvested area continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of X% year-to-year. The sweet potato harvested area peaked at X ha in 2010; however, from 2011 to 2020, the harvested area remained at a lower figure.

Sweet Potato Exports

Exports from Kenya

After three years of decline, overseas shipments of sweet potato increased by X% to X tonnes in 2020. Over the period under review, exports recorded strong growth. The growth pace was the most rapid in 2009 with an increase of X% y-o-y. Exports peaked at X tonnes in 2016; however, from 2017 to 2020, exports stood at a somewhat lower figure.

In value terms, sweet potato exports skyrocketed to $X in 2020. In general, exports recorded buoyant growth. The most prominent rate of growth was recorded in 2009 when exports increased by X% against the previous year. Over the period under review, exports attained the peak figure at $X in 2016; however, from 2017 to 2020, exports remained at a lower figure.

Exports by Country

Somalia (X tonnes) was the main destination for sweet potato exports from Kenya, accounting for a X% share of total exports. Moreover, sweet potato exports to Somalia exceeded the volume sent to the second major destination, Norway (X kg), more than tenfold.

From 2007 to 2020, the average annual rate of growth in terms of volume to Somalia totaled +X%.

In value terms, Somalia ($X) remains the key foreign market for sweet potato exports from Kenya, comprising X% of total exports. The second position in the ranking was occupied by Norway ($X), with a X% share of total exports.

From 2007 to 2020, the average annual growth rate of value to Somalia stood at +X%.

Export Prices by Country

In 2020, the average sweet potato export price amounted to $X per tonne, waning by -X% against the previous year. In general, the export price saw a perceptible descent. The pace of growth appeared the most rapid in 2012 an increase of X% against the previous year. As a result, export price attained the peak level of $X per tonne. from 2013 to 2020, the growth in terms of the average export prices failed to regain the momentum.

There were significant differences in the average prices for the major foreign markets. In 2020, the country with the highest price was Norway ($X per tonne), while the average price for exports to Somalia amounted to $X per tonne.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Somalia.

Sweet Potato Imports

Imports into Kenya

In 2020, imports of sweet potato into Kenya shrank rapidly to X tonnes, declining by -X% against the year before. Over the period under review, imports, however, continue to indicate a prominent expansion. The most prominent rate of growth was recorded in 2019 with an increase of X% against the previous year. As a result, imports reached the peak of X tonnes, and then contracted rapidly in the following year.

In value terms, sweet potato imports skyrocketed to $X in 2020. Overall, imports, however, enjoyed resilient growth. The growth pace was the most rapid in 2019 with an increase of X% year-to-year. Imports peaked in 2020 and are expected to retain growth in years to come.

Imports by Country

In 2020, Belgium (X kg) constituted the largest sweet potato supplier to Kenya, accounting for a X% share of total imports. Moreover, sweet potato imports from Belgium exceeded the figures recorded by the second-largest supplier, China (X kg), sixfold.

From 2007 to 2020, the average annual growth rate of volume from Belgium was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: China (+X% per year) and the United Arab Emirates (-X% per year).

In value terms, the largest sweet potato suppliers to Kenya were China ($X), Belgium ($X) and the United Arab Emirates ($X (+X% per year) saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2020, the average sweet potato import price amounted to $X per tonne, rising by X% against the previous year. Over the period under review, the import price continues to indicate a noticeable increase. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the country of origin; the country with the highest price was China ($X per tonne), while the price for Belgium ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by the United Arab Emirates, while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for sweet potato in the world?
+
China (50M tonnes) constituted the country with the largest volume of sweet potato consumption, comprising approx. 55% of total volume. Moreover, sweet potato consumption in China exceeded the figures recorded by the second-largest consumer, Malawi (6.2M tonnes), eightfold. The third position in this ranking was occupied by Tanzania (4.3M tonnes), with a 4.7% share.
What are the largest producers of sweet potato in the world?
+
China (50M tonnes) constituted the country with the largest volume of sweet potato production, accounting for 55% of total volume. Moreover, sweet potato production in China exceeded the figures recorded by the second-largest producer, Malawi (6.2M tonnes), eightfold. Tanzania (4.3M tonnes) ranked third in terms of total production with a 4.7% share.
What are the leading suppliers of sweet potato to Kenya?
+
In value terms, China ($1.6K), Belgium ($1.2K) and the United Arab Emirates ($230) constituted the largest sweet potato suppliers to Kenya.
What are the leading importers of sweet potato from Kenya?
+
In value terms, Somalia ($13K) remains the key foreign market for sweet potato exports from Kenya, comprising 92% of total exports. The second position in the ranking was occupied by Norway ($1.1K), with a 7.5% share of total exports.
What is the average export price for sweet potato in Kenya?
+
The average sweet potato export price stood at $1,021 per tonne in 2020, with a decrease of -13.4% against the previous year.
What is the average import price for sweet potato in Kenya?
+
In 2020, the average sweet potato import price amounted to $2,774 per tonne, increasing by 277% against the previous year.

Product coverage:
• FCL 122 - Sweet potatoes

This report provides an in-depth analysis of the sweet potato market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Kenya

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Kenya
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2030
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2020
Figure 22:
Production, In Value Terms, 2007–2020
Figure 23:
Area Harvested, 2007–2020
Figure 24:
Yield, 2007–2020
Figure 25:
Imports, In Physical Terms, 2007–2020
Figure 26:
Imports, In Value Terms, 2007–2020
Figure 27:
Imports, In Physical Terms, By Country, 2020
Figure 28:
Imports, In Physical Terms, By Country, 2007–2020
Figure 29:
Imports, In Value Terms, By Country, 2007–2020
Figure 30:
Import Prices, By Country Of Origin, 2007–2020
Figure 31:
Exports, In Physical Terms, 2007–2020
Figure 32:
Exports, In Value Terms, 2007–2020
Figure 33:
Exports, In Physical Terms, By Country, 2020
Figure 34:
Exports, In Physical Terms, By Country, 2007–2020
Figure 35:
Exports, In Value Terms, By Country, 2007–2020
Figure 36:
Export Prices, By Country Of Destination, 2007–2020

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