Report Kenya - Soap and Detergent - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Apr 1, 2024

Kenya - Soap and Detergent - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Soap And Detergent Market 2024

Soap And Detergent Market Size in Kenya

The Kenyan soap and detergent market totaled $X in 2022, almost unchanged from the previous year. The market value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level at $X in 2019; afterwards, it flattened through to 2022.

Soap And Detergent Production in Kenya

In value terms, soap and detergent production reduced modestly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2014 when the production volume increased by X% against the previous year. Over the period under review, production hit record highs at $X in 2019; afterwards, it flattened through to 2022.

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Soap And Detergent Exports

Exports from Kenya

In 2022, after seven years of growth, there was significant decline in overseas shipments of soap and detergents, when their volume decreased by X% to X tons. Over the period under review, exports, however, recorded a prominent increase. The most prominent rate of growth was recorded in 2013 when exports increased by X%. The exports peaked at X tons in 2021, and then dropped in the following year.

In value terms, soap and detergent exports rose rapidly to $X in 2022. In general, total exports indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2016 indices. The most prominent rate of growth was recorded in 2013 with an increase of X%. Over the period under review, the exports hit record highs in 2022 and are likely to see gradual growth in the near future.

Exports by Country

Tanzania (X tons) was the main destination for soap and detergent exports from Kenya, with a X% share of total exports. Moreover, soap and detergent exports to Tanzania exceeded the volume sent to the second major destination, Uganda (X tons), threefold. Rwanda (X tons) ranked third in terms of total exports with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Tanzania amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (X% per year) and Rwanda (X% per year).

In value terms, Tanzania ($X) remains the key foreign market for soap and detergents exports from Kenya, comprising X% of total exports. The second position in the ranking was taken by Uganda ($X), with a X% share of total exports. It was followed by Rwanda, with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Tanzania totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (X% per year) and Rwanda (X% per year).

Export Prices by Country

The average soap and detergent export price stood at $X per ton in 2022, growing by X% against the previous year. In general, the export price, however, saw a slight slump. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Zimbabwe ($X per ton), while the average price for exports to Somalia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Somalia (X%), while the prices for the other major destinations experienced more modest paces of growth.

Soap And Detergent Imports

Imports into Kenya

In 2022, approx. X tons of soap and detergents were imported into Kenya; growing by X% against the year before. In general, total imports indicated resilient growth from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2012 indices. The most prominent rate of growth was recorded in 2013 when imports increased by X% against the previous year. Imports peaked in 2022 and are expected to retain growth in the near future.

In value terms, soap and detergent imports dropped to $X in 2022. The total import value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by X%. Imports peaked at $X in 2021, and then shrank slightly in the following year.

Imports by Country

Tanzania (X tons), Egypt (X tons) and China (X tons) were the main suppliers of soap and detergent imports to Kenya, with a combined X% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Tanzania (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Egypt ($X), Tanzania ($X) and China ($X) constituted the largest soap and detergent suppliers to Kenya, together accounting for X% of total imports.

Among the main suppliers, Tanzania, with a CAGR of X%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average soap and detergent import price amounted to $X per ton, falling by X% against the previous year. In general, the import price recorded a abrupt slump. The growth pace was the most rapid in 2015 when the average import price increased by X% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Indonesia ($X per ton), while the price for Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (X%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The country with the largest volume of soap and detergent consumption was China, comprising approx. 19% of total volume. Moreover, soap and detergent consumption in China exceeded the figures recorded by the second-largest consumer, the United States, threefold. India ranked third in terms of total consumption with a 6.1% share.
The country with the largest volume of soap and detergent production was China, comprising approx. 20% of total volume. Moreover, soap and detergent production in China exceeded the figures recorded by the second-largest producer, the United States, threefold. India ranked third in terms of total production with a 6.2% share.
In value terms, Egypt, Tanzania and China were the largest soap and detergent suppliers to Kenya, together accounting for 74% of total imports.
In value terms, Tanzania remains the key foreign market for soap and detergents exports from Kenya, comprising 40% of total exports. The second position in the ranking was taken by Uganda, with a 19% share of total exports. It was followed by Rwanda, with an 8.3% share.
In 2022, the average soap and detergent export price amounted to $1,141 per ton, growing by 22% against the previous year.
In 2022, the average soap and detergent import price amounted to $1,187 per ton, waning by -6.1% against the previous year.

This report provides an in-depth analysis of the soap and detergent market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20413120 - Soap and organic surface-active products in bars, etc., n.e.c.
  • Prodcom 20413150 - Soap in the form of flakes, wafers, granules or powders
  • Prodcom 20413180 - Soap in forms excluding bars, cakes or moulded shapes, p aper, wadding, felt and non-wovens impregnated or coated with soap/detergent, flakes, granules or powders
  • Prodcom 20421915 - Soap and organic surface-active products in bars, etc., for toilet use
  • Prodcom 20421930 - Organic surface-active products and preparations for washing the skin, whether or not containing soap, p.r.s.
  • Prodcom 20413240 - Surface-active preparations, whether or not containing soap, p .r.s. (excluding those for use as soap)
  • Prodcom 20413250 - Washing preparations and cleaning preparations, with or without soap, p.r.s. including auxiliary washing preparations excluding those for use as soap, surface-active preparations
  • Prodcom 20413260 - Surface-active preparations, whether or not containing soap, n .p.r.s. (excluding those for use as soap)
  • Prodcom 20413270 - Washing preparations and cleaning preparations, with or without soap, n.p.r.s. including auxiliary washing preparations excluding those for use as soap, surface-active preparations
  • Prodcom 20421850 - Dentifrices (including toothpaste, denture cleaners)
  • Prodcom 20411000 - Glycerol (glycerine), crude, glycerol waters and glycerol lyes

Country coverage:

  • Kenya

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Kenya
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023

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