Kenya: Toy Market 2024

Toy Market Size in Kenya

The Kenyan toy market dropped to $X in 2022, with a decrease of X% against the previous year. The market value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the maximum level at $X in 2016; however, from 2017 to 2022, consumption stood at a somewhat lower figure.

Toy Production in Kenya

In value terms, toy production shrank to $X in 2022 estimated in export price. Over the period under review, production, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 when the production volume increased by X%. Over the period under review, production hit record highs at $X in 2016; however, from 2017 to 2022, production stood at a somewhat lower figure.

Toy Exports

Exports from Kenya

In 2022, after two years of growth, there was decline in shipments abroad of dolls and toys, when their volume decreased by X% to X tons. Overall, exports showed a pronounced curtailment. The most prominent rate of growth was recorded in 2018 with an increase of X% against the previous year. Over the period under review, the exports hit record highs at X tons in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, toy exports surged to $X in 2022. In general, exports showed a noticeable reduction. The pace of growth appeared the most rapid in 2018 when exports increased by X% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

Exports by Country

Tanzania (X tons), the United States (X tons) and Germany (X tons) were the main destinations of toy exports from Kenya, with a combined X% share of total exports. Ethiopia, Rwanda, Australia, Oman, Democratic Republic of the Congo, South Sudan, the United Arab Emirates, the UK, Japan and Switzerland lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the biggest increases were recorded for Oman (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X) emerged as the key foreign market for dolls and toys exports from Kenya, comprising X% of total exports. The second position in the ranking was held by Australia ($X), with a X% share of total exports. It was followed by Germany, with a X% share.

From 2012 to 2022, the average annual growth rate of value to the United States totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (X% per year) and Germany (X% per year).

Export Prices by Country

In 2022, the average toy export price amounted to $X per ton, picking up by X% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to Oman ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (X%), while the prices for the other major destinations experienced mixed trend patterns.

Toy Imports

Imports into Kenya

For the third consecutive year, Kenya recorded growth in purchases abroad of dolls and toys, which increased by X% to X tons in 2022. In general, imports showed buoyant growth. The most prominent rate of growth was recorded in 2016 with an increase of X% against the previous year. Imports peaked in 2022 and are expected to retain growth in the near future.

In value terms, toy imports soared to $X in 2022. Overall, imports saw resilient growth. The growth pace was the most rapid in 2016 with an increase of X% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

In 2022, China (X tons) constituted the largest toy supplier to Kenya, accounting for a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, the UK (X tons), sevenfold. The United States (X tons) ranked third in terms of total imports with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (X% per year) and the United States (X% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Kenya, comprising X% of total imports. The second position in the ranking was taken by the UK ($X), with a X% share of total imports. It was followed by the United States, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (X% per year) and the United States (X% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2022, rising by X% against the previous year. In general, the import price, however, recorded a deep setback. The most prominent rate of growth was recorded in 2018 when the average import price increased by X%. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United Arab Emirates ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (X%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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