Kenya: Couscous Market 2024

Couscous Market Size in Kenya

The Kenyan couscous market fell modestly to $X in 2022, with a decrease of X% against the previous year. In general, consumption continues to indicate a noticeable decrease. Over the period under review, the market hit record highs at $X in 2013; however, from 2014 to 2022, consumption remained at a lower figure.

Couscous Production in Kenya

In value terms, couscous production declined to $X in 2022 estimated in export price. Overall, production recorded a abrupt decline. The pace of growth appeared the most rapid in 2018 when the production volume increased by X% against the previous year. Couscous production peaked at $X in 2013; however, from 2014 to 2022, production stood at a somewhat lower figure.

Couscous Exports

Exports from Kenya

In 2022, shipments abroad of couscous decreased by X% to X kg, falling for the fourth year in a row after seven years of growth. Over the period under review, exports, however, recorded a temperate expansion. The pace of growth was the most pronounced in 2017 with an increase of X% against the previous year. The exports peaked at X tons in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, couscous exports shrank rapidly to $X in 2022. Overall, exports saw a slight decrease. The most prominent rate of growth was recorded in 2017 with an increase of X%. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports remained at a lower figure.

Exports by Country

Uganda (X kg), Democratic Republic of the Congo (X kg) and the United States (X kg) were the main destinations of couscous exports from Kenya.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Uganda (with a CAGR of X%), while the other leaders experienced mixed trend patterns.

In value terms, Democratic Republic of the Congo ($X) emerged as the key foreign market for couscous exports from Kenya, comprising X% of total exports. The second position in the ranking was held by Uganda ($X), with a X% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Democratic Republic of the Congo totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (X% per year) and the United States (X% per year).

Export Prices by Country

In 2022, the average couscous export price amounted to $X per ton, jumping by X% against the previous year. In general, the export price, however, continues to indicate a perceptible shrinkage. Over the period under review, the average export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Democratic Republic of the Congo ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Democratic Republic of the Congo (X%), while the prices for the other major destinations experienced a decline.

Couscous Imports

Imports into Kenya

In 2022, supplies from abroad of couscous increased by X% to X tons, rising for the second consecutive year after two years of decline. Overall, imports, however, recorded a perceptible setback. The pace of growth appeared the most rapid in 2021 with an increase of X%. Over the period under review, imports reached the peak figure at X tons in 2013; however, from 2014 to 2022, imports remained at a lower figure.

In value terms, couscous imports soared to $X in 2022. Over the period under review, imports, however, continue to indicate a noticeable shrinkage. The most prominent rate of growth was recorded in 2018 when imports increased by X%. Over the period under review, imports hit record highs at $X in 2013; however, from 2014 to 2022, imports remained at a lower figure.

Imports by Country

Turkey (X tons), China (X tons) and Tunisia (X tons) were the main suppliers of couscous imports to Kenya, with a combined X% share of total imports. South Korea, Italy, the UK, the United Arab Emirates and the Netherlands lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the biggest increases were recorded for South Korea (with a CAGR of X.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest couscous suppliers to Kenya were South Korea ($X), the UK ($X) and Italy ($X), with a combined X% share of total imports.

Among the main suppliers, South Korea, with a CAGR of X.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average couscous import price stood at $X per ton in 2022, rising by X% against the previous year. In general, the import price enjoyed modest growth. The most prominent rate of growth was recorded in 2018 when the average import price increased by X%. The import price peaked at $X per ton in 2020; however, from 2021 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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