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Kenya - Chicken Meat - Market Analysis, Forecast, Size, Trends and Insights
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Kenya: Chicken Meat Market Overview 2020

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Chicken Meat Market Size in Kenya

The Kenyan chicken meat market expanded remarkably to $X in 2019, growing by X% against the previous year. In general, the total consumption indicated a strong increase from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +X% against 2012 indices. The pace of growth appeared the most rapid in 2017 with an increase of X% year-to-year. Over the period under review, the market attained the peak level in 2019 and is expected to retain growth in the immediate term.

Chicken Meat Production in Kenya

In value terms, chicken meat production expanded markedly to $X in 2019 estimated in export prices. Overall, the total production indicated strong growth from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +X% against 2012 indices. The growth pace was the most rapid in 2017 with an increase of X% y-o-y. Over the period under review, production hit record highs in 2019 and is expected to retain growth in the near future.

The average yield of chicken meat in Kenya stood at X kg per X heads in 2019, therefore, remained relatively stable against the previous year. Overall, the yield recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of X% y-o-y. As a result, the yield attained the peak level of X kg per X heads. From 2014 to 2019, the growth of the average chicken meat yield failed to regain the momentum.

The number of animals slaughtered for chicken meat production in Kenya amounted to X heads in 2019, increasing by X% against 2018. This number increased at an average annual rate of +X% over the period from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2015 with an increase of X% against the previous year. The number of animals slaughtered for chicken meat production peaked in 2019 and is likely to continue growth in years to come.

Chicken Meat Exports

Exports from Kenya

In 2019, approx. X tonnes of chicken meat were exported from Kenya; picking up by X% compared with 2018 figures. In general, exports showed a perceptible increase. The most prominent rate of growth was recorded in 2018 when exports increased by X% against the previous year. Over the period under review, exports attained the peak figure at X tonnes in 2009; however, from 2010 to 2019, exports failed to regain the momentum.

In value terms, chicken meat exports soared to $X in 2019. Overall, exports recorded prominent growth. Exports peaked at $X in 2009; however, from 2010 to 2019, exports remained at a lower figure.

Exports by Country

Sudan (X tonnes) and Democratic Republic of the Congo (X tonnes) were the main destinations of chicken meat exports from Kenya, together comprising X% of total exports.

From 2007 to 2019, the biggest increases were in Sudan.

In value terms, the largest markets for chicken meat exported from Kenya were Sudan ($X) and Democratic Republic of the Congo ($X), together accounting for X% of total exports.

Sudan recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review.

Export Prices by Country

The average chicken meat export price stood at $X per tonne in 2019, rising by X% against the previous year. Over the period under review, the export price posted a measured increase. The pace of growth was the most pronounced in 2017 when the average export price increased by X% against the previous year. As a result, export price reached the peak level of $X per tonne. From 2018 to 2019, the growth in terms of the average export prices remained at a somewhat lower figure.

Average prices varied noticeably for the major foreign markets. In 2019, the country with the highest price was Sudan ($X per tonne), while the average price for exports to Democratic Republic of the Congo totaled $X per tonne.

From 2007 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Democratic Republic of the Congo.

Chicken Meat Imports

Imports into Kenya

In 2019, supplies from abroad of chicken meat decreased by -X% to X tonnes, falling for the sixth year in a row after five years of growth. In general, imports, however, saw a temperate increase. The pace of growth appeared the most rapid in 2011 when imports increased by X% y-o-y. Over the period under review, imports attained the maximum at X tonnes in 2013; however, from 2014 to 2019, imports stood at a somewhat lower figure.

In value terms, chicken meat imports fell notably to $X in 2019. Over the period under review, imports, however, posted a resilient increase. The most prominent rate of growth was recorded in 2011 with an increase of X% against the previous year. Over the period under review, imports attained the maximum at $X in 2013; however, from 2014 to 2019, imports stood at a somewhat lower figure.

Imports by Country

In 2019, Brazil (X tonnes) was the main chicken meat supplier to Kenya, with a X% share of total imports. Moreover, chicken meat imports from Brazil exceeded the figures recorded by the second-largest supplier, Uganda (X tonnes), more than tenfold.

From 2007 to 2019, the average annual growth rate of volume from Brazil stood at +X%.

In value terms, Brazil ($X) constituted the largest supplier of chicken meat to Kenya, comprising X% of total imports. The second position in the ranking was occupied by Uganda ($X), with a X% share of total imports.

From 2007 to 2019, the average annual rate of growth in terms of value from Brazil stood at +X%.

Import Prices by Country

In 2019, the average chicken meat import price amounted to $X per tonne, shrinking by -X% against the previous year. Overall, import price indicated a moderate expansion from 2007 to 2019: its price increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, chicken meat import price increased by +X% against 2013 indices. The pace of growth was the most pronounced in 2018 when the average import price increased by X% against the previous year. As a result, import price reached the peak level of $X per tonne, and then fell in the following year.

Average prices varied somewhat amongst the major supplying countries. In 2019, the country with the highest price was Brazil ($X per tonne), while the price for Uganda amounted to $X per tonne.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by Brazil.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for chicken meat in the world?
+
The countries with the highest volumes of chicken meat consumption in 2019 were the U.S. (16M tonnes), China (15M tonnes) and Brazil (11M tonnes), with a combined 36% share of global consumption. These countries were followed by Russia, Mexico, India, Japan, Indonesia, Iran, South Africa, the UK and Malaysia, which together accounted for a further 23%.
What are the largest producers of chicken meat in the world?
+
The countries with the highest volumes of chicken meat production in 2019 were the U.S. (20M tonnes), Brazil (16M tonnes) and China (14M tonnes), with a combined 42% share of global production. Russia, India, Mexico, Indonesia, Japan, Turkey, Iran, Argentina and Myanmar lagged somewhat behind, together accounting for a further 22%.
What are the leading suppliers of chicken meat to Kenya?
+
In value terms, Brazil ($2.6M) constituted the largest supplier of chicken meat to Kenya, comprising 96% of total imports. The second position in the ranking was occupied by Uganda ($67K), with a 2.5% share of total imports.
What are the leading importers of chicken meat from Kenya?
+
In value terms, Sudan ($51K) and Democratic Republic of the Congo ($30K) appeared to be the largest markets for chicken meat exported from Kenya worldwide, with a combined 61% share of total exports.
What is the average export price for chicken meat in Kenya?
+
The average chicken meat export price stood at $1,960 per tonne in 2019, growing by 23% against the previous year.
What is the average import price for chicken meat in Kenya?
+
In 2019, the average chicken meat import price amounted to $2,170 per tonne, which is down by -6.1% against the previous year.

Product coverage:
• FCL 1058 - Chicken meat
• FCL 1059 - Offals and liver of chickens

This report provides an in-depth analysis of the chicken meat market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Kenya

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Kenya
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, PRODUCING ANIMALS AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption In 2007–2019
Table 5:
Imports, In Physical Terms, By Country, 2007–2019
Table 6:
Imports, In Value Terms, By Country, 2007–2019
Table 7:
Import Prices, By Country Of Origin, 2007–2019
Table 8:
Exports, In Physical Terms, By Country, 2007–2019
Table 9:
Exports, In Value Terms, By Country, 2007–2019
Table 10:
Export Prices, By Country Of Destination, 2007–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2019
Figure 5:
Trade Balance, In Physical Terms, 2007–2019
Figure 6:
Trade Balance, In Value Terms, 2007–2019
Figure 7:
Per Capita Consumption, 2007–2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2019
Figure 22:
Production, In Value Terms, 2007–2019
Figure 23:
Producing Animals Slaughtered, 2007–2019
Figure 24:
Yield, 2007–2019
Figure 25:
Imports, In Physical Terms, 2007–2019
Figure 26:
Imports, In Value Terms, 2007–2019
Figure 27:
Imports, In Physical Terms, By Country, 2019
Figure 28:
Imports, In Physical Terms, By Country, 2007–2019
Figure 29:
Imports, In Value Terms, By Country, 2007–2019
Figure 30:
Import Prices, By Country Of Origin, 2007–2019
Figure 31:
Exports, In Physical Terms, 2007–2019
Figure 32:
Exports, In Value Terms, 2007–2019
Figure 33:
Exports, In Physical Terms, By Country, 2019
Figure 34:
Exports, In Physical Terms, By Country, 2007–2019
Figure 35:
Exports, In Value Terms, By Country, 2007–2019
Figure 36:
Export Prices, By Country Of Destination, 2007–2019

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