Kazakhstan: Video Game Console Market 2023

Video Game Console Exports

Exports from Kazakhstan

After two years of decline, overseas shipments of video game consoles (not operated by means of payments) increased by 7.4% to X units in 2022. In general, exports, however, recorded a perceptible decline. The pace of growth was the most pronounced in 2016 with an increase of 331% against the previous year. Over the period under review, the exports hit record highs at X units in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, video game console exports surged to $X in 2022. Overall, exports, however, recorded a abrupt downturn. The pace of growth appeared the most rapid in 2016 when exports increased by 1,017%. Over the period under review, the exports reached the maximum at $X in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

Exports by Country

Russia (X units) was the main destination for video game console exports from Kazakhstan, with a 85% share of total exports. Moreover, video game console exports to Russia exceeded the volume sent to the second major destination, Kyrgyzstan (X units), sixfold.

From 2012 to 2022, the average annual growth rate of volume to Russia totaled -5.6%.

In value terms, Kyrgyzstan ($X) remains the key foreign market for video game consoles (not operated by means of payments) exports from Kazakhstan, comprising 69% of total exports. The second position in the ranking was taken by Russia ($X), with a 30% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Kyrgyzstan stood at +86.6%.

Export Prices by Country

In 2022, the average video game console export price amounted to $X per unit, with an increase of 47% against the previous year. Overall, the export price, however, saw a slight decrease. The pace of growth appeared the most rapid in 2016 an increase of 161% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2017 to 2022, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Kyrgyzstan ($X per unit), while the average price for exports to Russia stood at $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Kyrgyzstan (+0.1%).

Video Game Console Imports

Imports into Kazakhstan

In 2022, approx. X units of video game consoles (not operated by means of payments) were imported into Kazakhstan; reducing by -13.1% against the previous year's figure. In general, imports continue to indicate a deep downturn. The pace of growth appeared the most rapid in 2019 with an increase of 111% against the previous year. Over the period under review, imports reached the peak figure at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, video game console imports declined remarkably to $X in 2022. Over the period under review, imports, however, enjoyed a temperate increase. The pace of growth appeared the most rapid in 2014 when imports increased by 117%. Over the period under review, imports hit record highs at $X in 2021, and then shrank markedly in the following year.

Imports by Country

China (X units), Russia (X units) and the United Arab Emirates (X units) were the main suppliers of video game console imports to Kazakhstan, with a combined 100% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Russia (with a CAGR of +17.0%), while imports for the other leaders experienced a decline.

In value terms, Russia ($X) constituted the largest supplier of video game consoles (not operated by means of payments) to Kazakhstan, comprising 85% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 7.1% share of total imports.

From 2012 to 2022, the average annual growth rate of value from Russia amounted to +11.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-4.4% per year) and China (-10.6% per year).

Import Prices by Country

In 2022, the average video game console import price amounted to $X per unit, waning by -5.5% against the previous year. In general, the import price, however, posted a strong increase. The most prominent rate of growth was recorded in 2014 when the average import price increased by 188%. The import price peaked at $X per unit in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United Arab Emirates ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+10.6%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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