Japan: Toy Market 2024

Toy Market Size in Japan

The Japanese toy market expanded slightly to $X in 2022, with an increase of X% against the previous year. Over the period under review, consumption, however, continues to indicate a perceptible decline. Over the period under review, the market attained the maximum level at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Toy Production in Japan

In value terms, toy production fell slightly to $X in 2022 estimated in export price. Overall, production recorded a abrupt descent. The growth pace was the most rapid in 2019 with an increase of X%. Toy production peaked at $X in 2012; however, from 2013 to 2022, production remained at a lower figure.

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Toy Exports

Exports from Japan

In 2022, shipments abroad of dolls and toys increased by X% to X tons, rising for the fifth year in a row after two years of decline. Overall, exports continue to indicate buoyant growth. The pace of growth was the most pronounced in 2018 when exports increased by X% against the previous year. The exports peaked in 2022 and are expected to retain growth in the immediate term.

In value terms, toy exports shrank to $X in 2022. In general, exports showed a strong expansion. The growth pace was the most rapid in 2021 when exports increased by X%. As a result, the exports reached the peak of $X, and then contracted in the following year.

Exports by Country

China (X tons), the United States (X tons) and Thailand (X tons) were the main destinations of toy exports from Japan, together accounting for X% of total exports. Hong Kong SAR, Taiwan (Chinese), South Korea, Malaysia, the Philippines, Germany, Singapore and the United Arab Emirates lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Malaysia (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from Japan were China ($X), the United States ($X) and Hong Kong SAR ($X), together accounting for X% of total exports.

In terms of the main countries of destination, China, with a CAGR of X%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at $X per ton in 2022, shrinking by X% against the previous year. Over the period under review, the export price showed a pronounced shrinkage. The pace of growth was the most pronounced in 2016 an increase of X%. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to Thailand ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Singapore (X%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Japan

In 2022, purchases abroad of dolls and toys increased by X% to X tons, rising for the second consecutive year after two years of decline. The total import volume increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2021 when imports increased by X% against the previous year. Imports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, toy imports rose remarkably to $X in 2022. The total import value increased at an average annual rate of X% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when imports increased by X%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of toy to Japan, accounting for a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), eightfold.

From 2012 to 2022, the average annual growth rate of volume from China stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (X% per year) and Thailand (X% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Japan, comprising X% of total imports. The second position in the ranking was held by Vietnam ($X), with an X% share of total imports.

From 2012 to 2022, the average annual growth rate of value from China totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (X% per year) and Thailand (X% per year).

Import Prices by Country

In 2022, the average toy import price amounted to $X per ton, picking up by X% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of X%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per ton), while the price for Thailand ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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