Iran: Wine Market 2023

Wine Market Size in Iran

The Iranian wine market expanded modestly to $X in 2022, rising by 4.8% against the previous year. Over the period under review, consumption saw a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Wine Production in Iran

In value terms, wine production rose markedly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2020 with an increase of 30% against the previous year. As a result, production attained the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

Wine Exports

Exports from Iran

In 2022, overseas shipments of wine and grape must increased by 2.5% to X litres, rising for the fourth year in a row after two years of decline. In general, exports continue to indicate pronounced growth. The most prominent rate of growth was recorded in 2019 when exports increased by 155%. Over the period under review, the exports attained the peak figure at X litres in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, wine exports contracted to $X in 2022. Overall, exports saw resilient growth. The growth pace was the most rapid in 2019 with an increase of 393%. Over the period under review, the exports attained the peak figure at $X in 2021, and then fell in the following year.

Exports by Country

Maldives (X litres), Switzerland (X litres) and Spain (X litres) were the main destinations of wine exports from Iran, together accounting for 49% of total exports. These countries were followed by New Zealand, which accounted for a further 1.5%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by New Zealand (with a CAGR of +37.0%), while the other leaders experienced more modest paces of growth.

In value terms, Maldives ($X) remains the key foreign market for wine and grape must exports from Iran, comprising 44% of total exports. The second position in the ranking was held by Switzerland ($X), with a 5.6% share of total exports. It was followed by Spain, with a 0.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Maldives stood at +13.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (+1.2% per year) and Spain (0.0% per year).

Export Prices by Country

In 2022, the average wine export price amounted to $X per litre, declining by -10.9% against the previous year. In general, the export price, however, continues to indicate a strong expansion. The most prominent rate of growth was recorded in 2019 when the average export price increased by 93%. The export price peaked at $X per litre in 2021, and then reduced in the following year.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Maldives ($X per litre), while the average price for exports to New Zealand ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Maldives (+13.9%), while the prices for the other major destinations experienced a decline.

Wine Imports

Imports into Iran

In 2022, approx. X litres of wine and grape must were imported into Iran; reducing by -1.5% compared with 2021 figures. Over the period under review, imports, however, saw a strong increase. The pace of growth appeared the most rapid in 2017 when imports increased by 135%. Imports peaked at X litres in 2021, and then declined modestly in the following year.

In value terms, wine imports fell remarkably to $X in 2022. Overall, imports, however, saw strong growth. The pace of growth appeared the most rapid in 2017 when imports increased by 143%. Imports peaked at $X in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, South Africa (X litres) constituted the largest wine supplier to Iran, accounting for a 21% share of total imports. Moreover, wine imports from South Africa exceeded the figures recorded by the second-largest supplier, Denmark (X litres), twofold. Germany (X litres) ranked third in terms of total imports with a 3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from South Africa totaled +24.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Denmark (+42.0% per year) and Germany (+2.3% per year).

In value terms, Denmark ($X), France ($X) and South Africa ($X) constituted the largest wine suppliers to Iran, with a combined 25% share of total imports.

In terms of the main suppliers, Denmark, with a CAGR of +23.4%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average wine import price amounted to $X per litre, with a decrease of -15.2% against the previous year. Overall, the import price showed a perceptible reduction. The growth pace was the most rapid in 2018 an increase of 29%. The import price peaked at $X per litre in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United Arab Emirates ($X per litre), while the price for South Africa ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+16.0%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Market Intelligence Platform

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