Germany: Toy Market 2024

Toy Market Size in Germany

In 2022, the German toy market increased by X% to $X, rising for the second year in a row after two years of decline. The market value increased at an average annual rate of X% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Toy consumption peaked in 2022 and is likely to see gradual growth in the near future.

Toy Production in Germany

In value terms, toy production rose slightly to $X in 2022 estimated in export price. Over the period under review, production saw a deep slump. The pace of growth was the most pronounced in 2016 when the production volume increased by X%. Toy production peaked at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

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Toy Exports

Exports from Germany

After ten years of growth, overseas shipments of dolls and toys decreased by X% to X tons in 2022. The total export volume increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when exports increased by X%. As a result, the exports attained the peak of X tons, and then declined in the following year.

In value terms, toy exports reduced to $X in 2022. The total export value increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2021 with an increase of X%. As a result, the exports attained the peak of $X, and then fell in the following year.

Exports by Country

Poland (X tons), France (X tons) and the Czech Republic (X tons) were the main destinations of toy exports from Germany, together comprising X% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Poland (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from Germany were France ($X), Poland ($X) and Austria ($X), together accounting for X% of total exports.

Poland, with a CAGR of X%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at $X per ton in 2022, dropping by X% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the average export price increased by X% against the previous year. Over the period under review, the average export prices attained the maximum at $X per ton in 2021, and then contracted in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Russia ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Russia (X%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Germany

In 2022, imports of dolls and toys into Germany declined to X tons, leveling off at the previous year's figure. The total import volume increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by X% against the previous year. As a result, imports reached the peak of X tons, and then contracted modestly in the following year.

In value terms, toy imports declined to $X in 2022. Over the period under review, total imports indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2012 indices. The pace of growth was the most pronounced in 2021 when imports increased by X%. As a result, imports reached the peak of $X, and then reduced modestly in the following year.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of toy to Germany, accounting for a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, the Czech Republic (X tons), twofold. The Netherlands (X tons) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (X% per year) and the Netherlands (X% per year).

In value terms, the largest toy suppliers to Germany were China ($X), the Czech Republic ($X) and the Netherlands ($X), together comprising X% of total imports. Poland, France, Belgium, Malta, Italy, Vietnam and Spain lagged somewhat behind, together comprising a further X%.

Among the main suppliers, Poland, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average toy import price amounted to $X per ton, approximately reflecting the previous year. Overall, the import price, however, saw a modest increase. The growth pace was the most rapid in 2021 when the average import price increased by X%. As a result, import price attained the peak level of $X per ton, leveling off in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Belgium ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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