ECOWAS: Toy Market 2024

Toy Market Size in ECOWAS

The ECOWAS toy market expanded notably to $X in 2022, with an increase of X% against the previous year. In general, consumption posted a buoyant expansion. Over the period under review, the market reached the peak level at $X in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Toy Production in ECOWAS

In value terms, toy production expanded sharply to $X in 2022 estimated in export price. Overall, production continues to indicate strong growth. The growth pace was the most rapid in 2018 with an increase of X%. The level of production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Toy Exports

Exports in ECOWAS

In 2022, shipments abroad of dolls and toys decreased by X% to X tons for the first time since 2019, thus ending a two-year rising trend. Over the period under review, exports, however, continue to indicate a buoyant expansion. The most prominent rate of growth was recorded in 2021 with an increase of X%. As a result, the exports reached the peak of X tons, and then shrank sharply in the following year.

In value terms, toy exports declined sharply to $X in 2022. In general, exports saw a perceptible slump. The pace of growth appeared the most rapid in 2021 when exports increased by X%. The level of export peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Ghana was the largest exporter of dolls and toys in ECOWAS, with the volume of exports accounting for X tons, which was approx. X% of total exports in 2022. Cote d'Ivoire (X tons) held a X% share (based on physical terms) of total exports, which put it in second place, followed by Niger (X%). The following exporters - Senegal (X tons), Togo (X tons) and Benin (X tons) - each accounted for a X% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to toy exports from Ghana stood at X%. At the same time, Togo (X%), Benin (X%), Niger (X%) and Senegal (X%) displayed positive paces of growth. Moreover, Togo emerged as the fastest-growing exporter exported in ECOWAS, with a CAGR of X% from 2012-2022. Cote d'Ivoire experienced a relatively flat trend pattern. While the share of Ghana (X p.p.), Niger (X p.p.), Togo (X p.p.) and Benin (X p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Cote d'Ivoire (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X), Cote d'Ivoire ($X) and Senegal ($X) constituted the countries with the highest levels of exports in 2022, together comprising X% of total exports.

Ghana, with a CAGR of X%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in ECOWAS stood at $X per ton in 2022, reducing by X% against the previous year. In general, the export price saw a abrupt decline. The growth pace was the most rapid in 2013 when the export price increased by X% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2014 to 2022, the export prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Senegal ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (X%), while the other leaders experienced mixed trends in the export price figures.

Toy Imports

Imports in ECOWAS

In 2022, overseas purchases of dolls and toys decreased by X% to X tons, falling for the second year in a row after five years of growth. In general, imports, however, enjoyed a notable expansion. The pace of growth appeared the most rapid in 2016 when imports increased by X%. Over the period under review, imports reached the maximum at X tons in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, toy imports reduced to $X in 2022. Over the period under review, imports, however, recorded strong growth. The pace of growth was the most pronounced in 2017 with an increase of X%. The level of import peaked at $X in 2021, and then dropped in the following year.

Imports by Country

The purchases of the four major importers of dolls and toys, namely Cote d'Ivoire, Senegal, Ghana and Nigeria, represented more than two-thirds of total import. It was distantly followed by Guinea (X tons), comprising a X% share of total imports. Mali (X tons) and Burkina Faso (X tons) took a relatively small share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Mali (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Ghana ($X) constitutes the largest market for imported dolls and toys in ECOWAS, comprising X% of total imports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a X% share of total imports. It was followed by Nigeria, with a X% share.

In Ghana, toy imports increased at an average annual rate of X% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Cote d'Ivoire (X% per year) and Nigeria (X% per year).

Import Prices by Country

In 2022, the import price in ECOWAS amounted to $X per ton, dropping by X% against the previous year. Import price indicated a measured expansion from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, toy import price increased by X% against 2019 indices. The most prominent rate of growth was recorded in 2014 when the import price increased by X%. The level of import peaked at $X per ton in 2021, and then declined in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Ghana ($X per ton), while Senegal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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