Eastern Europe: Plain Postcard Market 2024

Plain Postcard Market Size in Eastern Europe

The East European plain postcard market totaled $X in 2023, remaining constant against the previous year. Overall, consumption posted a prominent expansion. The level of consumption peaked at $X in 2021; however, from 2022 to 2023, consumption failed to regain momentum.

Plain Postcard Production in Eastern Europe

In value terms, plain postcard production reached $X in 2023 estimated in export price. The total production indicated a prominent expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2021 indices. The most prominent rate of growth was recorded in 2015 with an increase of X%. Over the period under review, production hit record highs at $X in 2021; however, from 2022 to 2023, production remained at a lower figure.

Plain Postcard Exports

Exports in Eastern Europe

After three years of growth, shipments abroad of letter cards, plain postcards and correspondence cards decreased by X% to X tons in 2023. In general, exports, however, saw a strong expansion. The most prominent rate of growth was recorded in 2013 when exports increased by X% against the previous year. The volume of export peaked at X tons in 2022, and then declined sharply in the following year.

In value terms, plain postcard exports shrank rapidly to $X in 2023. Overall, exports, however, continue to indicate strong growth. The most prominent rate of growth was recorded in 2022 with an increase of X% against the previous year. As a result, the exports attained the peak of $X, and then reduced notably in the following year.

Exports by Country

The Czech Republic dominates exports structure, reaching X tons, which was approx. X% of total exports in 2023. It was distantly followed by Poland (X tons), making up an X% share of total exports. Slovakia (X tons) and Hungary (X tons) followed a long way behind the leaders.

Exports from the Czech Republic increased at an average annual rate of X% from 2012 to 2023. At the same time, Hungary (X%), Slovakia (X%) and Poland (X%) displayed positive paces of growth. Moreover, Hungary emerged as the fastest-growing exporter exported in Eastern Europe, with a CAGR of X% from 2012-2023. While the share of Slovakia (X p.p.) and Hungary (X p.p.) increased significantly in terms of the total exports from 2012-2023, the share of Poland (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the Czech Republic ($X) remains the largest plain postcard supplier in Eastern Europe, comprising X% of total exports. The second position in the ranking was taken by Poland ($X), with a X% share of total exports. It was followed by Slovakia, with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of value in the Czech Republic stood at X%. The remaining exporting countries recorded the following average annual rates of exports growth: Poland (X% per year) and Slovakia (X% per year).

Export Prices by Country

The export price in Eastern Europe stood at $X per ton in 2023, waning by X% against the previous year. Over the period under review, the export price recorded a perceptible decline. The most prominent rate of growth was recorded in 2022 when the export price increased by X% against the previous year. The level of export peaked at $X per ton in 2012; however, from 2013 to 2023, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Poland ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Poland (X%), while the other leaders experienced mixed trends in the export price figures.

Plain Postcard Imports

Imports in Eastern Europe

Plain postcard imports contracted to X tons in 2023, which is down by X% on the previous year's figure. Over the period under review, imports recorded a slight descent. The pace of growth appeared the most rapid in 2019 when imports increased by X%. As a result, imports reached the peak of X tons. From 2020 to 2023, the growth of imports remained at a somewhat lower figure.

In value terms, plain postcard imports amounted to $X in 2023. Overall, imports, however, recorded a mild expansion. The pace of growth appeared the most rapid in 2019 with an increase of X%. The level of import peaked in 2023 and is expected to retain growth in the immediate term.

Imports by Country

Poland was the largest importer of letter cards, plain postcards and correspondence cards in Eastern Europe, with the volume of imports accounting for X tons, which was approx. X% of total imports in 2023. It was distantly followed by the Czech Republic (X tons), Hungary (X tons) and Slovakia (X tons), together making up a X% share of total imports. Latvia (X tons) and Russia (X tons) followed a long way behind the leaders.

From 2012 to 2023, average annual rates of growth with regard to plain postcard imports into Poland stood at X%. At the same time, Latvia (X%), Slovakia (X%) and the Czech Republic (X%) displayed positive paces of growth. Moreover, Latvia emerged as the fastest-growing importer imported in Eastern Europe, with a CAGR of X% from 2012-2023. By contrast, Hungary (X%) and Russia (X%) illustrated a downward trend over the same period. Poland (X p.p.), the Czech Republic (X p.p.), Slovakia (X p.p.) and Latvia (X p.p.) significantly strengthened its position in terms of the total imports, while Hungary and Russia saw its share reduced by X% and X% from 2012 to 2023, respectively.

In value terms, Poland ($X) constitutes the largest market for imported letter cards, plain postcards and correspondence cards in Eastern Europe, comprising X% of total imports. The second position in the ranking was taken by the Czech Republic ($X), with a X% share of total imports. It was followed by Latvia, with a X% share.

In Poland, plain postcard imports increased at an average annual rate of X% over the period from 2012-2023. In the other countries, the average annual rates were as follows: the Czech Republic (X% per year) and Latvia (X% per year).

Import Prices by Country

The import price in Eastern Europe stood at $X per ton in 2023, growing by X% against the previous year. Import price indicated noticeable growth from 2012 to 2023: its price increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, plain postcard import price increased by X% against 2014 indices. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Latvia ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Poland (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform