Eastern Asia: Postcard Market 2024

Postcard Market Size in Eastern Asia

The East Asian postcard market rose remarkably to $X in 2022, picking up by X% against the previous year. Overall, consumption saw a buoyant increase. As a result, consumption reached the peak level of $X. From 2017 to 2022, the growth of the market failed to regain momentum.

Postcard Production in Eastern Asia

In value terms, postcard production amounted to $X in 2022 estimated in export price. The total production indicated slight growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2016 when the production volume increased by X% against the previous year. As a result, production attained the peak level of $X. From 2017 to 2022, production growth remained at a somewhat lower figure.

Postcard Exports

Exports in Eastern Asia

For the fifth consecutive year, Eastern Asia recorded decline in shipments abroad of printed or illustrated postcards and printed cards, which decreased by X% to X tons in 2022. In general, exports showed a noticeable downturn. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, postcard exports shrank slightly to $X in 2022. Over the period under review, exports saw a mild slump. The growth pace was the most rapid in 2017 when exports increased by X%. The level of export peaked at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

China dominates exports structure, reaching X tons, which was near X% of total exports in 2022. Hong Kong SAR (X tons) followed a long way behind the leaders.

China was also the fastest-growing in terms of the printed or illustrated postcards and printed cards exports, with a CAGR of X% from 2012 to 2022. Hong Kong SAR (X%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China increased by X percentage points.

In value terms, China ($X) remains the largest postcard supplier in Eastern Asia, comprising X% of total exports. The second position in the ranking was taken by Hong Kong SAR ($X), with a X% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in China was relatively modest.

Export Prices by Country

The export price in Eastern Asia stood at $X per ton in 2022, rising by X% against the previous year. Overall, the export price showed a pronounced expansion. The pace of growth appeared the most rapid in 2016 an increase of X% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2017 to 2022, the export prices remained at a lower figure.

Average prices varied noticeably amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while China stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (X%).

Postcard Imports

Imports in Eastern Asia

For the third year in a row, Eastern Asia recorded decline in supplies from abroad of printed or illustrated postcards and printed cards, which decreased by X% to X tons in 2022. In general, imports showed a deep slump. The growth pace was the most rapid in 2019 with an increase of X%. The volume of import peaked at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, postcard imports dropped markedly to $X in 2022. Over the period under review, imports recorded a deep slump. The pace of growth was the most pronounced in 2021 with an increase of X% against the previous year. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

Hong Kong SAR was the key importing country with an import of about X tons, which amounted to X% of total imports. Japan (X tons) ranks second in terms of the total imports with a X% share, followed by Taiwan (Chinese) (X%), South Korea (X%) and China (X%).

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by China (with a CAGR of X%), while imports for the other leaders experienced a decline in the imports figures.

In value terms, Japan ($X) constitutes the largest market for imported printed or illustrated postcards and printed cards in Eastern Asia, comprising X% of total imports. The second position in the ranking was taken by Hong Kong SAR ($X), with a X% share of total imports. It was followed by China, with an X% share.

In Japan, postcard imports decreased by an average annual rate of X% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Hong Kong SAR (X% per year) and China (X% per year).

Import Prices by Country

In 2022, the import price in Eastern Asia amounted to $X per ton, rising by X% against the previous year. Over the period under review, the import price saw prominent growth. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while Hong Kong SAR ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Korea (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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