Croatia: Market for Television, Video and Digital Cameras 2023

Market Size for Television, Video and Digital Cameras in Croatia

For the third year in a row, the Croatian market for television, video and digital cameras recorded growth in sales value, which increased by 61% to $X in 2021. Overall, consumption showed a buoyant expansion. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Exports of Television, Video and Digital Cameras

Exports from Croatia

In 2021, approx. X units of television, video and digital cameras were exported from Croatia; growing by 20% against 2020. Overall, exports saw significant growth. The pace of growth appeared the most rapid in 2014 when exports increased by 216%. The exports peaked in 2021 and are likely to see steady growth in the near future.

In value terms, television, video and digital camera exports reduced rapidly to $X in 2021. Over the period under review, exports recorded a strong increase. The pace of growth appeared the most rapid in 2014 when exports increased by 163% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2020, and then reduced rapidly in the following year.

Exports by Country

Austria (X units), Germany (X units) and Bulgaria (X units) were the main destinations of television, video and digital camera exports from Croatia, together comprising 53% of total exports. These countries were followed by the United States, Hungary, Bosnia and Herzegovina, Poland, Angola, New Zealand, France, Montenegro, Italy and Romania, which together accounted for a further 36%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by New Zealand (with a CAGR of +1,487.4%), while the other leaders experienced more modest paces of growth.

In value terms, the United States ($X) emerged as the key foreign market for television, video and digital camera exports from Croatia, comprising 41% of total exports. The second position in the ranking was held by Germany ($X), with a 9.8% share of total exports. It was followed by Austria, with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of value to the United States stood at +87.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+5.8% per year) and Austria (+63.5% per year).

Export Prices by Country

The average export price for television, video and digital cameras stood at $X per unit in 2021, reducing by -29% against the previous year. Over the period under review, the export price showed a abrupt descent. The most prominent rate of growth was recorded in 2015 an increase of 37%. Over the period under review, the average export prices reached the peak figure at $X per unit in 2016; however, from 2017 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was the United States ($X per unit), while the average price for exports to Angola (less than $X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Montenegro (+0.8%), while the prices for the other major destinations experienced a decline.

Imports of Television, Video and Digital Cameras

Imports into Croatia

In 2021, supplies from abroad of television, video and digital cameras increased by 88% to X units, rising for the fifth year in a row after two years of decline. Over the period under review, imports enjoyed buoyant growth. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, television, video and digital camera imports surged to $X in 2021. In general, total imports indicated a measured expansion from 2012 to 2021: its value increased at an average annual rate of +4.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +42.1% against 2019 indices. The most prominent rate of growth was recorded in 2017 when imports increased by 50%. Over the period under review, imports attained the maximum in 2021 and are likely to see gradual growth in the near future.

Imports by Country

In 2021, China (X units) constituted the largest television, video and digital camera supplier to Croatia, with a 72% share of total imports. Moreover, television, video and digital camera imports from China exceeded the figures recorded by the second-largest supplier, Slovenia (X units), more than tenfold. The third position in this ranking was held by the Netherlands (X units), with a 4.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China amounted to +30.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovenia (+58.0% per year) and the Netherlands (+44.0% per year).

In value terms, the largest television, video and digital camera suppliers to Croatia were China ($X), Slovenia ($X) and Germany ($X), together accounting for 59% of total imports.

In terms of the main suppliers, Slovenia, with a CAGR of +43.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average import price for television, video and digital cameras amounted to $X per unit, reducing by -38% against the previous year. Overall, the import price faced a abrupt curtailment. The pace of growth was the most pronounced in 2016 an increase of 61%. As a result, import price attained the peak level of $X per unit. From 2017 to 2021, the average import prices remained at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was Germany ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+5.4%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Market Intelligence Platform

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