Croatia: T-Shirt Market 2022

T-Shirt Market Size in Croatia

The Croatian t-shirt market surged to $X in 2021, rising by 122% against the previous year. Overall, consumption posted a resilient expansion. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

T-Shirt Production in Croatia

In value terms, t-shirt production rose notably to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a deep setback. The pace of growth was the most pronounced in 2016 with an increase of 12%. T-shirt production peaked at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

T-Shirt Exports

Exports from Croatia

In 2021, shipments abroad of t-shirts was finally on the rise to reach X units for the first time since 2018, thus ending a two-year declining trend. Over the period under review, exports enjoyed a strong expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, t-shirt exports soared to $X in 2021. The total export value increased at an average annual rate of +6.6% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X units) was the main destination for t-shirt exports from Croatia, with a 48% share of total exports. Moreover, t-shirt exports to Germany exceeded the volume sent to the second major destination, Slovakia (X units), threefold. The third position in this ranking was held by Italy (X units), with a 14% share.

From 2012 to 2021, the average annual growth rate of volume to Germany amounted to +14.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Slovakia (+104.7% per year) and Italy (+13.7% per year).

In value terms, Germany ($X) remains the key foreign market for t-shirt exports from Croatia, comprising 49% of total exports. The second position in the ranking was held by Italy ($X), with a 19% share of total exports. It was followed by Slovenia, with a 6.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Germany stood at +3.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+4.7% per year) and Slovenia (+17.1% per year).

Export Prices by Country

In 2021, the average t-shirt export price amounted to $X per unit, shrinking by -38.9% against the previous year. Overall, the export price continues to indicate a abrupt downturn. The most prominent rate of growth was recorded in 2017 an increase of 5.4%. The export price peaked at $X per unit in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Slovenia ($X per unit), while the average price for exports to Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Czech Republic (+2.6%), while the prices for the other major destinations experienced a decline.

T-Shirt Imports

Imports into Croatia

In 2021, approx. X units of t-shirts were imported into Croatia; with an increase of 184% compared with the year before. Overall, imports continue to indicate resilient growth. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, t-shirt imports surged to $X in 2021. Over the period under review, total imports indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +7.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 with an increase of 34%. Imports peaked in 2021 and are likely to see steady growth in years to come.

Imports by Country

Germany (X units), Hungary (X units) and Italy (X units) were the main suppliers of t-shirt imports to Croatia, together comprising 7.7% of total imports. Slovakia, Slovenia, Bosnia and Herzegovina, Poland, Austria, Spain, Turkey, Bangladesh, Belgium and China lagged somewhat behind, together comprising a further 8.5%.

From 2012 to 2021, the biggest increases were in Poland (with a CAGR of +67.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest t-shirt suppliers to Croatia were Germany ($X), Italy ($X) and Slovenia ($X), with a combined 23% share of total imports. These countries were followed by Austria, Hungary, Spain, Slovakia, Poland, Bosnia and Herzegovina, Belgium, Turkey, Bangladesh and China, which together accounted for a further 18%.

Poland, with a CAGR of +49.7%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average t-shirt import price stood at $X per unit in 2021, declining by -57.3% against the previous year. Over the period under review, the import price showed a deep setback. The most prominent rate of growth was recorded in 2014 an increase of 9% against the previous year. As a result, import price reached the peak level of $X per unit. From 2015 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per unit), while the price for Hungary ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+12.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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