Croatia: Book And Brochure Market 2022

Book And Brochure Market Size in Croatia

For the seventh consecutive year, the Croatian book and brochure market recorded decline in sales value, which decreased by -X% to $X in 2021. Over the period under review, consumption saw a deep downturn. Over the period under review, the market attained the maximum level at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Book And Brochure Production in Croatia

In value terms, book and brochure production rose rapidly to $X in 2021 estimated in export price. Overall, production, however, showed a deep reduction. The pace of growth appeared the most rapid in 2014 when the production volume increased by X%. Book and brochure production peaked at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Book And Brochure Exports

Exports from Croatia

In 2021, approx. X units of books, brochures and similar printed matter were exported from Croatia; with an increase of X% against 2020. Overall, exports saw a buoyant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, book and brochure exports soared to $X in 2021. Over the period under review, total exports indicated modest growth from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 with an increase of X%. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in years to come.

Exports by Country

Slovenia (X units), Austria (X units) and France (X units) were the main destinations of book and brochure exports from Croatia, with a combined X% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Austria (with a CAGR of +X%), while the other leaders experienced more modest paces of growth.

In value terms, Slovenia ($X), France ($X) and Austria ($X) constituted the largest markets for book and brochure exported from Croatia worldwide, together accounting for X% of total exports.

Austria, with a CAGR of +X%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average book and brochure export price amounted to $X per unit, falling by -X% against the previous year. Over the period under review, the export price faced a deep reduction. The growth pace was the most rapid in 2014 an increase of X% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per unit in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by the country of destination: the country with the highest price was Italy ($X per unit), while the average price for exports to Austria ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Italy (-X%), while the prices for the other major destinations experienced a decline.

Book And Brochure Imports

Imports into Croatia

In 2021, purchases abroad of books, brochures and similar printed matter increased by X% to X units, rising for the third consecutive year after two years of decline. In general, imports posted a strong expansion. The most prominent rate of growth was recorded in 2020 when imports increased by X%. Over the period under review, imports attained the peak figure in 2021 and are expected to retain growth in years to come.

In value terms, book and brochure imports rose to $X in 2021. Over the period under review, total imports indicated a slight expansion from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +X% against 2017 indices. The growth pace was the most rapid in 2018 when imports increased by X% against the previous year. Imports peaked in 2021 and are likely to see gradual growth in the immediate term.

Imports by Country

In 2021, Slovenia (X units) constituted the largest supplier of book and brochure to Croatia, accounting for a X% share of total imports. Moreover, book and brochure imports from Slovenia exceeded the figures recorded by the second-largest supplier, Serbia (X units), twofold. China (X units) ranked third in terms of total imports with a X% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Slovenia stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Serbia (+X% per year) and China (+X% per year).

In value terms, Slovenia ($X), China ($X) and Serbia ($X) constituted the largest book and brochure suppliers to Croatia, with a combined X% share of total imports. These countries were followed by Italy, Germany, Hungary and Poland, which together accounted for a further X terms of the main suppliers, Hungary, with a CAGR of +X%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average book and brochure import price amounted to $X per unit, reducing by -X% against the previous year. In general, the import price showed a deep downturn. The pace of growth was the most pronounced in 2018 an increase of X%. Over the period under review, average import prices attained the peak figure at $X per unit in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

Prices varied noticeably by the country of origin: the country with the highest price was Hungary ($X per unit), while the price for Slovenia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (-X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform