China: Toy Market 2024

Toy Market Size in China

The Chinese toy market expanded remarkably to $X in 2022, with an increase of X% against the previous year. Overall, the total consumption indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by X% against 2020 indices. Toy consumption peaked at $X in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Toy Production in China

In value terms, toy production reached $X in 2022 estimated in export price. In general, the total production indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2017 when the production volume increased by X% against the previous year. Toy production peaked at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

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Toy Exports

Exports from China

In 2022, approx. X tons of dolls and toys were exported from China; declining by X% on the year before. Over the period under review, total exports indicated a prominent increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2020 indices. The pace of growth was the most pronounced in 2016 when exports increased by X%. Over the period under review, the exports hit record highs at X tons in 2021, and then reduced in the following year.

In value terms, toy exports rose sharply to $X in 2022. In general, exports, however, posted a buoyant increase. The growth pace was the most rapid in 2021 when exports increased by X% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

The United States (X tons) was the main destination for toy exports from China, with a X% share of total exports. Moreover, toy exports to the United States exceeded the volume sent to the second major destination, the UK (X tons), sevenfold. The Netherlands (X tons) ranked third in terms of total exports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United States amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (X% per year) and the Netherlands (X% per year).

In value terms, the United States ($X) remains the key foreign market for dolls and toys exports from China, comprising X% of total exports. The second position in the ranking was taken by Japan ($X), with a X% share of total exports. It was followed by South Korea, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United States amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (X% per year) and South Korea (X% per year).

Export Prices by Country

In 2022, the average toy export price amounted to $X per ton, rising by X% against the previous year. In general, the export price showed prominent growth. The growth pace was the most rapid in 2014 an increase of X% against the previous year. Over the period under review, the average export prices attained the maximum in 2022 and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was South Korea ($X per ton), while the average price for exports to Russia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Philippines (X%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into China

In 2022, after four years of growth, there was significant decline in overseas purchases of dolls and toys, when their volume decreased by X% to X tons. In general, imports, however, enjoyed a buoyant increase. The growth pace was the most rapid in 2015 when imports increased by X% against the previous year. Over the period under review, imports reached the maximum at X tons in 2021, and then reduced notably in the following year.

In value terms, toy imports shrank notably to $X in 2022. Overall, imports, however, showed a significant expansion. The most prominent rate of growth was recorded in 2020 with an increase of X%. Over the period under review, imports hit record highs at $X in 2021, and then declined significantly in the following year.

Imports by Country

Vietnam (X tons), Hungary (X tons) and Japan (X tons) were the main suppliers of toy imports to China, together comprising X% of total imports. Denmark, Indonesia, Thailand, the Czech Republic, Mexico, Poland, Malaysia, Germany, Taiwan (Chinese) and South Korea lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the biggest increases were recorded for Mexico (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Vietnam ($X), Denmark ($X) and Japan ($X) were the largest toy suppliers to China, together comprising X% of total imports. Poland, Hungary, the Czech Republic, Indonesia, Mexico, Thailand, Germany, Malaysia, Taiwan (Chinese) and South Korea lagged somewhat behind, together comprising a further X%.

Mexico, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average toy import price amounted to $X per ton, rising by X% against the previous year. Overall, the import price posted a resilient expansion. The pace of growth appeared the most rapid in 2020 an increase of X% against the previous year. The import price peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Poland ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Korea (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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