
Bulgaria - Watches - Market Analysis, Forecast, Size, Trends and Insights
Update: COVID-19 Impact
Bulgaria: Watch Market 2022
Watch Market Size in Bulgaria
The Bulgarian watch market skyrocketed to $X in 2021, growing by 43% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +6.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -7.3% against 2019 indices. As a result, consumption reached the peak level of $X. From 2014 to 2021, the growth of the market remained at a somewhat lower figure.
Watch Exports
Exports from Bulgaria
In 2021, the amount of watches exported from Bulgaria expanded rapidly to X units, picking up by 9.3% against the previous year's figure. In general, total exports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +9.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +87.8% against 2016 indices. The most prominent rate of growth was recorded in 2017 with an increase of 59%. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the immediate term.
In value terms, watch exports dropped to $X in 2021. Over the period under review, total exports indicated a pronounced increase from 2012 to 2021: its value increased at an average annual rate of +4.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -29.8% against 2017 indices. The growth pace was the most rapid in 2017 with an increase of 76% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2021, the growth of the exports remained at a lower figure.
Exports by Country
Sweden (X units), Ireland (X units) and Cyprus (X units) were the main destinations of watch exports from Bulgaria, together comprising 50% of total exports.
From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Cyprus (with a CAGR of +261.0%), while the other leaders experienced more modest paces of growth.
In value terms, the largest markets for watch exported from Bulgaria were Greece ($X), Italy ($X) and Hong Kong SAR ($X), together accounting for 60% of total exports. Cyprus, Romania, Ireland, Sweden, the UK and Kosovo lagged somewhat behind, together accounting for a further 22%.
Among the main countries of destination, Cyprus, with a CAGR of +215.1%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.
Export Prices by Country
The average watch export price stood at $X per unit in 2021, falling by -14.3% against the previous year. In general, the export price saw a noticeable descent. The most prominent rate of growth was recorded in 2016 when the average export price increased by 31%. The export price peaked at $X per unit in 2018; however, from 2019 to 2021, the export prices stood at a somewhat lower figure.
Prices varied noticeably country of destination: the country with the highest price was Italy ($X per unit), while the average price for exports to Kosovo ($X per unit) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Italy (+28.7%), while the prices for the other major destinations experienced more modest paces of growth.
Watch Imports
Imports into Bulgaria
In 2021, approx. X units of watches were imported into Bulgaria; growing by 24% against the year before. Over the period under review, total imports indicated a moderate increase from 2012 to 2021: its volume increased at an average annual rate of +4.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +34.4% against 2017 indices. The pace of growth was the most pronounced in 2013 with an increase of 105%. As a result, imports attained the peak of X units. From 2014 to 2021, the growth of imports failed to regain momentum.
In value terms, watch imports surged to $X in 2021. In general, imports recorded buoyant growth. The pace of growth was the most pronounced in 2013 with an increase of 49%. Over the period under review, imports reached the maximum at $X in 2019; however, from 2020 to 2021, imports stood at a somewhat lower figure.
Imports by Country
Hong Kong SAR (X units), Greece (X units) and Germany (X units) were the main suppliers of watch imports to Bulgaria, together accounting for 59% of total imports.
From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Greece (with a CAGR of +30.3%), while imports for the other leaders experienced more modest paces of growth.
In value terms, the largest watch suppliers to Bulgaria were Greece ($X), France ($X) and Germany ($X), with a combined 63% share of total imports.
Among the main suppliers, Greece, with a CAGR of +39.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.
Import Prices by Country
The average watch import price stood at $X per unit in 2021, picking up by 14% against the previous year. In general, the import price saw a measured expansion. The most prominent rate of growth was recorded in 2017 when the average import price increased by 51% against the previous year. The import price peaked at $X per unit in 2019; however, from 2020 to 2021, import prices remained at a lower figure.
Prices varied noticeably country of origin: the country with the highest price was France ($X per unit), while the price for Hong Kong SAR ($X per unit) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+27.4%), while the prices for the other major suppliers experienced more modest paces of growth.
Base Year | Historical Period | Forecast Period | Units |
---|---|---|---|
2021 | 2007-2021 | 2022-2030 | US$, Tons |
Frequently Asked Questions (FAQ) :
This report provides an in-depth analysis of the watch market in Bulgaria. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Making Data-Driven Decisions to Grow Your Business
A Quick Overview of Market Performance
Understanding the Current State of The Market and Its Prospects
Finding New Products to Diversify Your Business
Choosing the Best Countries to Establish Your Sustainable Supply Chain
Choosing the Best Countries to Boost Your Exports
The Latest Trends and Insights into The Industry
The Largest Import Supplying Countries
The Largest Destinations for Exports
The Largest Producers on The Market and Their Profiles
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