Bulgaria: Television Receiver Market 2024

Television Receiver Market Size in Bulgaria

The Bulgarian television receiver market amounted to $X in 2022, picking up by X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a resilient expansion. Over the period under review, the market hit record highs in 2022 and is likely to see steady growth in the immediate term.

Television Receiver Exports

Exports from Bulgaria

In 2022, shipments abroad of television receivers decreased by X% to X units, falling for the second year in a row after three years of growth. In general, exports recorded a deep reduction. The most prominent rate of growth was recorded in 2013 when exports increased by X%. The exports peaked at X units in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

In value terms, television receiver exports fell markedly to $X in 2022. Overall, exports showed a abrupt descent. The most prominent rate of growth was recorded in 2021 with an increase of X%. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

Greece (X units), Croatia (X units) and Romania (X units) were the main destinations of television receiver exports from Bulgaria, together accounting for X% of total exports. Denmark, Hungary, Italy, Georgia, Slovakia, the Netherlands, Cyprus, Poland, Israel and Armenia lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the biggest increases were recorded for Denmark (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for television receiver exported from Bulgaria were Croatia ($X), Romania ($X) and Greece ($X), together comprising X% of total exports. Hungary, Denmark, Georgia, Italy, Israel, the Netherlands, Poland, Slovakia, Cyprus and Armenia lagged somewhat behind, together accounting for a further X%.

Among the main countries of destination, Denmark, with a CAGR of X%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average television receiver export price amounted to $X per unit, waning by X% against the previous year. In general, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of X% against the previous year. As a result, the export price attained the peak level of $X per unit, and then fell sharply in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Israel ($X per unit), while the average price for exports to Armenia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Georgia (X%), while the prices for the other major destinations experienced mixed trend patterns.

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Television Receiver Imports

Imports into Bulgaria

In 2022, approx. X units of television receivers were imported into Bulgaria; with an increase of X% on the previous year's figure. Over the period under review, total imports indicated a buoyant expansion from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2017 indices. The most prominent rate of growth was recorded in 2013 when imports increased by X% against the previous year. As a result, imports reached the peak of X units. From 2014 to 2022, the growth of imports remained at a lower figure.

In value terms, television receiver imports shrank to $X in 2022. In general, total imports indicated a slight increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2016 indices. The growth pace was the most rapid in 2013 when imports increased by X% against the previous year. As a result, imports reached the peak of $X. From 2014 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, China (X units) constituted the largest supplier of television receiver to Bulgaria, with a X% share of total imports. Moreover, television receiver imports from China exceeded the figures recorded by the second-largest supplier, Hungary (X units), fourfold. Slovakia (X units) ranked third in terms of total imports with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: Hungary (X% per year) and Slovakia (X% per year).

In value terms, Hungary ($X), Slovakia ($X) and China ($X) constituted the largest television receiver suppliers to Bulgaria, with a combined X% share of total imports. Romania, Turkey, South Korea, the Netherlands, Poland and Vietnam lagged somewhat behind, together comprising a further X%.

In terms of the main suppliers, Romania, with a CAGR of X%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average television receiver import price amounted to $X per unit, waning by X% against the previous year. Over the period under review, the import price continues to indicate a deep downturn. The pace of growth was the most pronounced in 2014 when the average import price increased by X%. Over the period under review, average import prices attained the maximum at $X per unit in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per unit), while the price for Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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