Bulgaria: Soft Drink Market 2024

Soft Drink Market Size in Bulgaria

For the fifth year in a row, the Bulgarian soft drink market recorded growth in sales value, which increased by X% to $X in 2022. The market value increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. Soft drink consumption peaked in 2022 and is likely to see gradual growth in the immediate term.

Soft Drink Production in Bulgaria

In value terms, soft drink production soared to $X in 2022 estimated in export price. Overall, production, however, showed a drastic downturn. Over the period under review, production reached the maximum level at $X in 2013; however, from 2014 to 2022, production stood at a somewhat lower figure.

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Soft Drink Exports

Exports from Bulgaria

In 2022, shipments abroad of soft drinks decreased by X% to X litres, falling for the second year in a row after four years of growth. Over the period under review, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when exports increased by X% against the previous year. Over the period under review, the exports hit record highs at X litres in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, soft drink exports fell rapidly to $X in 2022. In general, exports, however, recorded a buoyant expansion. The pace of growth was the most pronounced in 2019 when exports increased by X% against the previous year. The exports peaked at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Greece (X litres), Romania (X litres) and Cyprus (X litres) were the main destinations of soft drink exports from Bulgaria, with a combined X% share of total exports. Italy, Poland, Serbia, Germany, France, Belgium and the United States lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Serbia (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Greece ($X) emerged as the key foreign market for soft drinks exports from Bulgaria, comprising X% of total exports. The second position in the ranking was held by Romania ($X), with a X% share of total exports. It was followed by Cyprus, with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Greece totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Romania (X% per year) and Cyprus (X% per year).

Export Prices by Country

In 2022, the average soft drink export price amounted to $X per litre, shrinking by X% against the previous year. In general, export price indicated a remarkable increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, soft drink export price increased by X% against 2019 indices. The most prominent rate of growth was recorded in 2017 when the average export price increased by X%. Over the period under review, the average export prices reached the maximum at $X per litre in 2021, and then contracted in the following year.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Italy ($X per litre), while the average price for exports to Serbia ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (X%), while the prices for the other major destinations experienced more modest paces of growth.

Soft Drink Imports

Imports into Bulgaria

In 2022, supplies from abroad of soft drinks decreased by X% to X litres, falling for the second consecutive year after six years of growth. Over the period under review, imports, however, showed a resilient increase. The most prominent rate of growth was recorded in 2016 with an increase of X%. Imports peaked at X litres in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, soft drink imports contracted slightly to $X in 2022. Overall, imports, however, showed buoyant growth. The growth pace was the most rapid in 2019 when imports increased by X% against the previous year. Over the period under review, imports reached the peak figure at $X in 2020; however, from 2021 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Romania (X litres) constituted the largest soft drink supplier to Bulgaria, with a X% share of total imports. Moreover, soft drink imports from Romania exceeded the figures recorded by the second-largest supplier, Serbia (X litres), threefold. The third position in this ranking was taken by Hungary (X litres), with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Romania stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Serbia (X% per year) and Hungary (X% per year).

In value terms, Romania ($X), Hungary ($X) and Serbia ($X) constituted the largest soft drink suppliers to Bulgaria, together comprising X% of total imports. Austria, Ireland, Poland, Greece, Germany, Ukraine, Turkey, South Korea, Italy and North Macedonia lagged somewhat behind, together comprising a further X%.

Among the main suppliers, Ukraine, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average soft drink import price stood at $X per litre in 2022, picking up by X% against the previous year. Over the period under review, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 an increase of X%. The import price peaked at $X per litre in 2013; however, from 2014 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Austria ($X per litre), while the price for North Macedonia ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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