Azerbaijan: Video Game Console Market 2023

Video Game Console Market Size in Azerbaijan

The Azerbaijani video game console market surged to $X in 2022, picking up by 110% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a significant increase. Video game console consumption peaked in 2022 and is expected to retain growth in the immediate term.

Video Game Console Exports

Exports from Azerbaijan

After three years of growth, overseas shipments of video game consoles (not operated by means of payments) decreased by -58.3% to X units in 2022. In general, exports continue to indicate a abrupt setback. The most prominent rate of growth was recorded in 2021 with an increase of 50% against the previous year. Over the period under review, the exports reached the peak figure at X units in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

In value terms, video game console exports dropped notably to $X in 2022. Overall, exports, however, enjoyed buoyant growth. The most prominent rate of growth was recorded in 2021 when exports increased by 221%. As a result, the exports reached the peak of $X, and then declined rapidly in the following year.

Exports by Country

Turkey (X units) was the main destination for video game console exports from Azerbaijan, with a 50% share of total exports. Moreover, video game console exports to Turkey exceeded the volume sent to the second major destination, Russia (X units), threefold. Qatar (X units) ranked third in terms of total exports with a 10% share.

From 2014 to 2022, the average annual rate of growth in terms of volume to Turkey was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Russia (-30.1% per year) and Qatar (0.0% per year).

In value terms, Turkey ($X) emerged as the key foreign market for video game consoles (not operated by means of payments) exports from Azerbaijan, comprising 41% of total exports. The second position in the ranking was held by Qatar ($X), with a 13% share of total exports. It was followed by South Korea, with a 13% share.

From 2014 to 2022, the average annual growth rate of value to Turkey was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Qatar (0.0% per year) and South Korea (0.0% per year).

Export Prices by Country

In 2022, the average video game console export price amounted to $X per unit, with a decrease of -42.8% against the previous year. Overall, the export price, however, saw a significant increase. The pace of growth appeared the most rapid in 2021 an increase of 109% against the previous year. As a result, the export price attained the peak level of $X per unit, and then contracted markedly in the following year.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Qatar ($X per unit), while the average price for exports to Russia ($X per unit) was amongst the lowest.

From 2014 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+60.8%), while the prices for the other major destinations experienced more modest paces of growth.

Video Game Console Imports

Imports into Azerbaijan

In 2022, overseas purchases of video game consoles (not operated by means of payments) increased by 84% to X units, rising for the eighth year in a row after two years of decline. In general, imports posted significant growth. The pace of growth was the most pronounced in 2016 with an increase of 3,574% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to see steady growth in the immediate term.

In value terms, video game console imports surged to $X in 2022. Overall, imports saw a significant expansion. The most prominent rate of growth was recorded in 2016 when imports increased by 1,753%. Imports peaked in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

In 2022, China (X units) was the main supplier of video game console to Azerbaijan, accounting for a 94% share of total imports. It was followed by the United Arab Emirates (X units), with a 0.7% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from China stood at +59.9%.

In value terms, China ($X) constituted the largest supplier of video game consoles (not operated by means of payments) to Azerbaijan, comprising 98% of total imports. The second position in the ranking was held by the United Arab Emirates ($X), with a 0.3% share of total imports.

From 2012 to 2022, the average annual growth rate of value from China amounted to +81.6%.

Import Prices by Country

In 2022, the average video game console import price amounted to $X per unit, picking up by 23% against the previous year. Overall, the import price saw resilient growth. The most prominent rate of growth was recorded in 2013 when the average import price increased by 133% against the previous year. Over the period under review, average import prices hit record highs in 2022 and is likely to see steady growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per unit), while the price for the United Arab Emirates stood at $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+59.0%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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