Austria: Typewriter Market 2023

Typewriter Market Size in Austria

The Austrian typewriter market declined modestly to $X in 2021, falling by -4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, enjoyed a pronounced increase. Over the period under review, the market reached the maximum level at $X in 2015; however, from 2016 to 2021, consumption remained at a lower figure.

Typewriter Exports

Exports from Austria

In 2021, approx. X units of typewriters and word-processing machines were exported from Austria; growing by 13% compared with the year before. Overall, exports, however, continue to indicate a abrupt descent. The most prominent rate of growth was recorded in 2018 with an increase of 76%. Over the period under review, the exports hit record highs at X units in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

In value terms, typewriter exports stood at $X in 2021. In general, exports, however, showed a dramatic downturn. The growth pace was the most rapid in 2013 with an increase of 101% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Nigeria (X units) was the main destination for typewriter exports from Austria, accounting for a 93% share of total exports. Moreover, typewriter exports to Nigeria exceeded the volume sent to the second major destination, Germany (X units), more than tenfold.

From 2012 to 2019, the average annual growth rate of volume to Nigeria amounted to +43.5%.

In value terms, Germany ($X), Nigeria ($X) and China ($X) constituted the largest markets for typewriter exported from Austria worldwide, with a combined 8.4% share of total exports.

In terms of the main countries of destination, Nigeria, with a CAGR of -10.2%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

The average typewriter export price stood at $X per unit in 2019, waning by -9.9% against the previous year. In general, the export price saw a noticeable decline. The most prominent rate of growth was recorded in 2013 an increase of 64%. As a result, the export price reached the peak level of $X per unit. From 2014 to 2019, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2019, the country with the highest price was the United States ($X per unit), while the average price for exports to Nigeria ($X per unit) was amongst the lowest.

From 2012 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+38.5%), while the prices for the other major destinations experienced more modest paces of growth.

Typewriter Imports

Imports into Austria

For the sixth consecutive year, Austria recorded decline in purchases abroad of typewriters and word-processing machines, which decreased by -0.9% to X units in 2021. Over the period under review, total imports indicated a slight increase from 2012 to 2021: its volume increased at an average annual rate of +1.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -42.8% against 2013 indices. The most prominent rate of growth was recorded in 2013 with an increase of 107%. As a result, imports attained the peak of X units. From 2014 to 2021, the growth of imports remained at a lower figure.

In value terms, typewriter imports shrank to $X in 2021. Overall, imports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 123% against the previous year. Imports peaked at $X in 2015; however, from 2016 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Germany (X units), China (X units) and India (X units) were the main suppliers of typewriter imports to Austria, together accounting for 87% of total imports. Switzerland, the United States and the UK lagged somewhat behind, together accounting for a further 12%.

From 2012 to 2019, the biggest increases were recorded for Switzerland (with a CAGR of +69.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, India ($X), Germany ($X) and China ($X) appeared to be the largest typewriter suppliers to Austria, with a combined 79% share of total imports.

India, with a CAGR of +88.0%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average typewriter import price stood at $X per unit in 2019, dropping by -8.3% against the previous year. In general, the import price saw a relatively flat trend pattern. The growth pace was the most rapid in 2014 when the average import price increased by 53%. As a result, import price attained the peak level of $X per unit. From 2015 to 2019, the average import prices failed to regain momentum.

Prices varied noticeably country of origin: the country with the highest price was the UK ($X per unit), while the price for Switzerland ($X per unit) was amongst the lowest.

From 2012 to 2019, the most notable rate of growth in terms of prices was attained by India (+41.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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