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Austria - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
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Austria: Toy Market Overview 2021

Toy Market Size in Austria

In 2020, the Austrian toy market decreased by -X% to $X, falling for the second year in a row after three years of growth. Overall, the total consumption indicated a pronounced expansion from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, consumption decreased by -X% against 2018 indices. The pace of growth appeared the most rapid in 2018 with an increase of X% y-o-y. As a result, consumption attained the peak level of $X. from 2019 to 2020, the growth of the market remained at a lower figure.

Toy Production in Austria

In value terms, toy production expanded rapidly to $X in 2020 estimated in export prices. In general, production, however, continues to indicate a prominent expansion. The most prominent rate of growth was recorded in 2014 with an increase of X% y-o-y. Over the period under review, production attained the maximum level in 2020 and is expected to retain growth in the near future.

Toy Exports

Exports from Austria

In 2020, toy exports from Austria expanded markedly to X tonnes, increasing by X% compared with the year before. In general, exports enjoyed a resilient increase. The pace of growth appeared the most rapid in 2019 with an increase of X% year-to-year. Exports peaked in 2020 and are expected to retain growth in the immediate term.

In value terms, toy exports rose remarkably to $X in 2020. Over the period under review, exports posted buoyant growth. The pace of growth appeared the most rapid in 2019 with an increase of X% year-to-year. Over the period under review, exports reached the peak figure in 2020 and are expected to retain growth in the near future.

Exports by Country

Germany (X tonnes) was the main destination for toy exports from Austria, accounting for a X% share of total exports. Moreover, toy exports to Germany exceeded the volume sent to the second major destination, the Czech Republic (X tonnes), twofold. The third position in this ranking was occupied by Poland (X tonnes), with a X% share.

From 2007 to 2020, the average annual growth rate of volume to Germany totaled +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Czech Republic (+X% per year) and Poland (+X% per year).

In value terms, Germany ($X) remains the key foreign market for toy exports from Austria, comprising X% of total exports. The second position in the ranking was occupied by the Czech Republic ($X), with a X% share of total exports. It was followed by Poland, with a X% share.

From 2007 to 2020, the average annual growth rate of value to Germany totaled +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Czech Republic (+X% per year) and Poland (+X% per year).

Export Prices by Country

The average toy export price stood at $X per tonne in 2020, which is down by -X% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 when the average export price increased by X% year-to-year. As a result, export price attained the peak level of $X per tonne. from 2009 to 2020, the growth in terms of the average export prices remained at a lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was France ($X per tonne), while the average price for exports to Croatia ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Romania, while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Austria

In 2020, supplies from abroad of dolls and toys decreased by -X% to X tonnes, falling for the second consecutive year after six years of growth. In general, imports, however, continue to indicate moderate growth. The growth pace was the most rapid in 2018 with an increase of X% y-o-y. As a result, imports attained the peak of X tonnes. from 2019 to 2020, the growth imports remained at a lower figure.

In value terms, toy imports stood at $X in 2020. Over the period under review, total imports indicated notable growth from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports increased by +X% against 2014 indices. The most prominent rate of growth was recorded in 2011 when imports increased by X% against the previous year. Over the period under review, imports hit record highs in 2020 and are likely to see steady growth in the immediate term.

Imports by Country

China (X tonnes), Germany (X tonnes) and the Czech Republic (X tonnes) were the main suppliers of toy imports to Austria, together comprising X% of total imports. These countries were followed by Viet Nam, the Netherlands, Poland, Italy and Spain, which together accounted for a further X 2007 to 2020, the biggest increases were in Viet Nam (+X% per year), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toy suppliers to Austria were Germany ($X), China ($X) and the Czech Republic ($X), with a combined X% share of total imports. Poland, the Netherlands, Viet Nam, Italy and Spain lagged somewhat behind, together accounting for a further X terms of the main suppliers, Viet Nam (+X% per year) saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toy import price stood at $X per tonne in 2020, rising by X% against the previous year. Over the period from 2007 to 2020, it increased at an average annual rate of +X%. Over the period under review, average import prices attained the maximum at $X per tonne in 2014; however, from 2015 to 2020, import prices stood at a somewhat lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was the Czech Republic ($X per tonne), while the price for China ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Poland, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
+
The countries with the highest volumes of toy consumption in 2020 were the U.S. (1.2M tonnes), China (1.1M tonnes) and India (722K tonnes), with a combined 31% share of global consumption. These countries were followed by Brazil, Pakistan, Indonesia, Bangladesh, Japan, the UK, Russia, Nigeria, Viet Nam and Germany, which together accounted for a further 24%.
What are the largest producers of dolls and toys in the world?
+
China (5.2M tonnes) constituted the country with the largest volume of toy production, comprising approx. 48% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (708K tonnes), sevenfold. Indonesia (285K tonnes) ranked third in terms of total production with a 2.6% share.
What are the leading suppliers of dolls and toys to Austria?
+
In value terms, Germany ($165M), China ($142M) and the Czech Republic ($60M) appeared to be the largest toy suppliers to Austria, with a combined 69% share of total imports. Poland, the Netherlands, Viet Nam, Italy and Spain lagged somewhat behind, together accounting for a further 16%.
What are the leading importers of dolls and toys from Austria?
+
In value terms, Germany ($53M) remains the key foreign market for toy exports from Austria, comprising 32% of total exports. The second position in the ranking was occupied by the Czech Republic ($12M), with a 7.5% share of total exports. It was followed by Poland, with a 7.3% share.
What is the average export price for dolls and toys in Austria?
+
In 2020, the average toy export price amounted to $12,319 per tonne, waning by -6.3% against the previous year.
What is the average import price for dolls and toys in Austria?
+
In 2020, the average toy import price amounted to $16,347 per tonne, surging by 53% against the previous year.

Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403200 - Puzzles
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.

This report provides an in-depth analysis of the toy market in Austria. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Austria

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Austria
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2007–2020
Figure 21:
Production, In Value Terms, 2007–2020
Figure 22:
Imports, In Physical Terms, 2007–2020
Figure 23:
Imports, In Value Terms, 2007–2020
Figure 24:
Imports, In Physical Terms, By Country, 2020
Figure 25:
Imports, In Physical Terms, By Country, 2007–2020
Figure 26:
Imports, In Value Terms, By Country, 2007–2020
Figure 27:
Import Prices, By Country Of Origin, 2007–2020
Figure 28:
Exports, In Physical Terms, 2007–2020
Figure 29:
Exports, In Value Terms, 2007–2020
Figure 30:
Exports, In Physical Terms, By Country, 2020
Figure 31:
Exports, In Physical Terms, By Country, 2007–2020
Figure 32:
Exports, In Value Terms, By Country, 2007–2020
Figure 33:
Export Prices, By Country Of Destination, 2007–2020

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