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Australia - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
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Australia: Toy Market Overview 2021

Toy Market Size in Australia

In 2020, the Australian toy market increased by X% to $X, rising for the third year in a row after three years of decline. Overall, the total consumption indicated a tangible expansion from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, consumption increased by +X% against 2017 indices. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toy Exports

Exports from Australia

In 2020, the amount of dolls and toys exported from Australia fell to X tonnes, reducing by -X% against the previous year. Overall, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2008 when exports increased by X% year-to-year. Over the period under review, exports attained the peak figure at X tonnes in 2011; however, from 2012 to 2020, exports failed to regain the momentum.

In value terms, toy exports skyrocketed to $X in 2020. Over the period under review, total exports indicated a remarkable increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, exports increased by +X% against 2018 indices. The pace of growth appeared the most rapid in 2011 with an increase of X% against the previous year. Exports peaked in 2020 and are expected to retain growth in the near future.

Exports by Country

New Zealand (X tonnes) was the main destination for toy exports from Australia, accounting for a X% share of total exports. Moreover, toy exports to New Zealand exceeded the volume sent to the second major destination, the UK (X tonnes), fourfold. The third position in this ranking was occupied by the U.S. (X tonnes), with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of volume to New Zealand was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+X% per year) and the U.S. (+X% per year).

In value terms, New Zealand ($X) remains the key foreign market for toy exports from Australia, comprising X% of total exports. The second position in the ranking was occupied by the UK ($X), with a X% share of total exports. It was followed by the U.S., with a X% share.

From 2007 to 2020, the average annual growth rate of value to New Zealand stood at +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+X% per year) and the U.S. (+X% per year).

Export Prices by Country

In 2020, the average toy export price amounted to $X per tonne, rising by X% against the previous year. Overall, the export price recorded a prominent increase. As a result, export price reached the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably for the major export markets. In 2020, the countries with the highest prices were Russia ($X per tonne) and Canada ($X per tonne), while the average price for exports to the UK ($X per tonne) and Denmark ($X per tonne) were amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR, while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Australia

In 2020, overseas purchases of dolls and toys increased by X% to X tonnes, rising for the second year in a row after four years of decline. Overall, total imports indicated strong growth from 2007 to 2020: its volume increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports increased by +X% against 2018 indices. The pace of growth was the most pronounced in 2008 when imports increased by X% against the previous year. Imports peaked at X tonnes in 2014; however, from 2015 to 2020, imports remained at a lower figure.

In value terms, toy imports soared to $X in 2020. Over the period under review, total imports indicated prominent growth from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports increased by +X% against 2017 indices. The most prominent rate of growth was recorded in 2008 with an increase of X% year-to-year. Over the period under review, imports reached the peak figure in 2020 and are expected to retain growth in the immediate term.

Imports by Country

In 2020, China (X tonnes) constituted the largest toy supplier to Australia, with a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Viet Nam (X tonnes), more than tenfold.

From 2007 to 2020, the average annual rate of growth in terms of volume from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+X% per year) and the U.S. (+X% per year).

In value terms, China ($X) constituted the largest supplier of toy to Australia, comprising X% of total imports. The second position in the ranking was occupied by Viet Nam ($X), with a X% share of total imports.

From 2007 to 2020, the average annual growth rate of value from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+X% per year) and the U.S. (+X% per year).

Import Prices by Country

In 2020, the average toy import price amounted to $X per tonne, with an increase of X% against the previous year. Over the period from 2007 to 2020, it increased at an average annual rate of +X%. The growth pace was the most rapid in 2017 an increase of X% against the previous year. Over the period under review, average import prices reached the maximum in 2020 and is expected to retain growth in years to come.

Average prices varied somewhat amongst the major supplying countries. In 2020, the country with the highest price was Viet Nam ($X per tonne), while the price for the U.S. ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by China, while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
+
The countries with the highest volumes of toy consumption in 2020 were the U.S. (1.2M tonnes), China (1.1M tonnes) and India (722K tonnes), with a combined 31% share of global consumption. Brazil, Pakistan, Indonesia, Bangladesh, Japan, the UK, Russia, Nigeria, Viet Nam and Germany lagged somewhat behind, together comprising a further 24%.
What are the largest producers of dolls and toys in the world?
+
The country with the largest volume of toy production was China (5.2M tonnes), comprising approx. 48% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (708K tonnes), sevenfold. Indonesia (285K tonnes) ranked third in terms of total production with a 2.6% share.
What are the leading suppliers of dolls and toys to Australia?
+
In value terms, China ($969M) constituted the largest supplier of toy to Australia, comprising 83% of total imports. The second position in the ranking was occupied by Viet Nam ($56M), with a 4.8% share of total imports.
What are the leading importers of dolls and toys from Australia?
+
In value terms, New Zealand ($13M) remains the key foreign market for toy exports from Australia, comprising 52% of total exports. The second position in the ranking was occupied by the UK ($3.7M), with a 14% share of total exports. It was followed by the U.S., with a 14% share.
What is the average export price for dolls and toys in Australia?
+
The average toy export price stood at $18,765 per tonne in 2020, picking up by 60% against the previous year.
What is the average import price for dolls and toys in Australia?
+
The average toy import price stood at $10,588 per tonne in 2020, with an increase of 5.8% against the previous year.

Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403200 - Puzzles
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.

This report provides an in-depth analysis of the toy market in Australia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Australia

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Australia
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2007–2020
Figure 21:
Production, In Value Terms, 2007–2020
Figure 22:
Imports, In Physical Terms, 2007–2020
Figure 23:
Imports, In Value Terms, 2007–2020
Figure 24:
Imports, In Physical Terms, By Country, 2020
Figure 25:
Imports, In Physical Terms, By Country, 2007–2020
Figure 26:
Imports, In Value Terms, By Country, 2007–2020
Figure 27:
Import Prices, By Country Of Origin, 2007–2020
Figure 28:
Exports, In Physical Terms, 2007–2020
Figure 29:
Exports, In Value Terms, 2007–2020
Figure 30:
Exports, In Physical Terms, By Country, 2020
Figure 31:
Exports, In Physical Terms, By Country, 2007–2020
Figure 32:
Exports, In Value Terms, By Country, 2007–2020
Figure 33:
Export Prices, By Country Of Destination, 2007–2020

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