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Africa - Watermelons - Market Analysis, Forecast, Size, Trends and Insights
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Africa: Watermelon Market Overview 2020

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Watermelon Market Size in Africa

The African watermelon market amounted to $X in 2019, approximately reflecting the previous year. The market value increased at an average annual rate of +X% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2018 with an increase of X% year-to-year. The level of consumption peaked in 2019 and is likely to see steady growth in the immediate term.

Watermelon Production in Africa

In value terms, watermelon production declined to $X in 2019 estimated in export prices. The total output value increased at an average annual rate of +X% from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 when the production volume increased by X% against the previous year. As a result, production reached the peak level of $X, leveling off in the following year.

The countries with the highest volumes of watermelon production in 2019 were Algeria (X tonnes), Egypt (X tonnes) and Morocco (X tonnes), with a combined X% share of total production.

From 2007 to 2019, the biggest increases were in Algeria, while watermelon production for the other leaders experienced more modest paces of growth.

The average watermelon yield reached X tonnes per ha in 2019, standing approx. at the year before. Overall, the yield, however, saw a perceptible descent. The most prominent rate of growth was recorded in 2009 with an increase of X% y-o-y. As a result, the yield attained the peak level of X tonnes per ha. From 2010 to 2019, the growth of the watermelon yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2019, the harvested area of watermelons in Africa rose slightly to X ha, picking up by X% against the year before. The total harvested area indicated temperate growth from 2007 to 2019: its figure increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, watermelon harvested area increased by +X% against 2017 indices. The growth pace was the most rapid in 2018 with an increase of X% against the previous year. The level of harvested area peaked in 2019 and is likely to see gradual growth in years to come.

Production By Country in Africa

The countries with the highest volumes of watermelon production in 2019 were Algeria (X tonnes), Egypt (X tonnes) and Morocco (X tonnes), together comprising X% of total production.

From 2007 to 2019, the most notable rate of growth in terms of watermelon production, amongst the leading producing countries, was attained by Algeria, while watermelon production for the other leaders experienced more modest paces of growth.

Watermelon Exports

Exports in Africa

After ten years of growth, overseas shipments of watermelons decreased by -X% to X tonnes in 2019. Over the period under review, exports, however, saw a buoyant expansion. The growth pace was the most rapid in 2017 with an increase of X% year-to-year. Over the period under review, exports reached the peak figure at X tonnes in 2018, and then shrank in the following year.

In value terms, watermelon exports contracted notably to $X in 2019. In general, exports, however, enjoyed a buoyant expansion. The pace of growth was the most pronounced in 2013 when exports increased by X% year-to-year. Over the period under review, exports hit record highs at $X in 2018, and then contracted markedly in the following year.

Exports by Country

Morocco represented the largest exporter of watermelons in Africa, with the volume of exports accounting for X tonnes, which was near X% of total exports in 2019. Senegal (X tonnes) ranks second in terms of the total exports with a X% share, followed by Egypt (X%). The following exporters - South Africa (X tonnes), Tunisia (X tonnes), Sudan (X tonnes) and Uganda (X tonnes) - each resulted at a X% share of total exports.

Morocco was also the fastest-growing in terms of the watermelons exports, with a CAGR of +X% from 2007 to 2019. At the same time, Sudan (+X%), Senegal (+X%), Uganda (+X%) and South Africa (+X%) displayed positive paces of growth. By contrast, Egypt (-X%) and Tunisia (-X%) illustrated a downward trend over the same period. Morocco (+X p.p.) and Senegal (+X p.p.) significantly strengthened its position in terms of the total exports, while Egypt and Tunisia saw its share reduced by -X% and -X% from 2007 to 2019, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Morocco ($X) remains the largest watermelon supplier in Africa, comprising X% of total exports. The second position in the ranking was occupied by Senegal ($X), with a X% share of total exports. It was followed by Egypt, with a X% share.

From 2007 to 2019, the average annual rate of growth in terms of value in Morocco amounted to +X%. In the other countries, the average annual rates were as follows: Senegal (+X% per year) and Egypt (-X% per year).

Export Prices by Country

In 2019, the watermelon export price in Africa amounted to $X per tonne, falling by -X% against the previous year. Overall, the export price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the export price increased by X% y-o-y. The level of export peaked at $X per tonne in 2018, and then shrank notably in the following year.

Prices varied noticeably by the country of origin; the country with the highest price was Tunisia ($X per tonne), while Uganda ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by Tunisia, while the other leaders experienced more modest paces of growth.

Watermelon Imports

Imports in Africa

In 2019, approx. X tonnes of watermelons were imported in Africa; with an increase of X% on the previous year's figure. In general, imports posted a perceptible expansion. The most prominent rate of growth was recorded in 2015 when imports increased by X% y-o-y. Over the period under review, imports attained the maximum at X tonnes in 2016; however, from 2017 to 2019, imports failed to regain the momentum.

In value terms, watermelon imports rose remarkably to $X in 2019. Total imports indicated moderate growth from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, imports increased by +X% against 2017 indices. The most prominent rate of growth was recorded in 2015 with an increase of X% y-o-y. As a result, imports reached the peak of $X. From 2016 to 2019, the growth imports failed to regain the momentum.

Imports by Country

In 2019, Kenya (X tonnes), distantly followed by Botswana (X tonnes), Mauritania (X tonnes), South Africa (X tonnes), Lesotho (X tonnes), Seychelles (X tonnes) and Swaziland (X tonnes) represented the key importers of watermelons, together creating X% of total imports. Namibia (X tonnes), Cabo Verde (X tonnes), Rwanda (X tonnes), Mauritius (X tonnes) and Malawi (X tonnes) followed a long way behind the leaders.

Imports into Kenya increased at an average annual rate of +X% from 2007 to 2019. At the same time, Lesotho (+X%), Rwanda (+X%), Malawi (+X%), Swaziland (+X%), Namibia (+X%), Cabo Verde (+X%), Botswana (+X%), Seychelles (+X%) and Mauritania (+X%) displayed positive paces of growth. Moreover, Lesotho emerged as the fastest-growing importer imported in Africa, with a CAGR of +X% from 2007-2019. By contrast, South Africa (-X%) and Mauritius (-X%) illustrated a downward trend over the same period. Kenya (+X p.p.), Botswana (+X p.p.), Lesotho (+X p.p.), Swaziland (+X p.p.), Namibia (+X p.p.), Rwanda (+X p.p.), Seychelles (+X p.p.), Cabo Verde (+X p.p.), Malawi (+X p.p.) and Mauritania (+X p.p.) significantly strengthened its position in terms of the total imports, while Mauritius and South Africa saw its share reduced by -X% and -X% from 2007 to 2019, respectively.

In value terms, Mauritania ($X), Kenya ($X) and Botswana ($X) appeared to be the countries with the highest levels of imports in 2019, together accounting for X% of total imports. These countries were followed by Cabo Verde, South Africa, Seychelles, Namibia, Lesotho, Swaziland, Mauritius, Rwanda and Malawi, which together accounted for a further X terms of the main importing countries, Rwanda saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2019, the watermelon import price in Africa amounted to $X per tonne, flattening at the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the import price increased by X% y-o-y. The level of import peaked at $X per tonne in 2013; however, from 2014 to 2019, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2019, the country with the highest price was Cabo Verde ($X per tonne), while Kenya ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by Mauritania, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for watermelons in Africa?
+
The countries with the highest volumes of watermelon consumption in 2019 were Algeria (2.3M tonnes), Egypt (1.4M tonnes) and Morocco (583K tonnes), with a combined 67% share of total consumption.
What are the largest producers of watermelons in Africa?
+
The countries with the highest volumes of watermelon production in 2019 were Algeria (2.3M tonnes), Egypt (1.4M tonnes) and Morocco (746K tonnes), together accounting for 68% of total production.
What are the leading exporters of watermelons in Africa?
+
In value terms, Morocco ($98M) remains the largest watermelon supplier in Africa, comprising 78% of total exports. The second position in the ranking was occupied by Senegal ($13M), with a 11% share of total exports. It was followed by Egypt, with a 3.7% share.
What are the leading importers of watermelons in Africa?
+
In value terms, the largest watermelon importing markets in Africa were Mauritania ($591K), Kenya ($451K) and Botswana ($395K), together accounting for 40% of total imports. These countries were followed by Cabo Verde, South Africa, Seychelles, Namibia, Lesotho, Swaziland, Mauritius, Rwanda and Malawi, which together accounted for a further 53%.
What is the average export price for watermelons in Africa?
+
In 2019, the watermelon export price in Africa amounted to $572 per tonne, falling by -16.8% against the previous year.
What is the average import price for watermelons in Africa?
+
In 2019, the watermelon import price in Africa amounted to $396 per tonne, flattening at the previous year.

Product coverage:
• FCL 567 - Watermelons

This report provides an in-depth analysis of the watermelon market in Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Angola
• Benin
• Botswana
• Burkina Faso
• Burundi
• Central African Republic
• Chad
• Comoros
• Congo
• Democratic Republic of the Congo
• Equatorial Guinea
• Eritrea
• Ethiopia
• Gabon
• Gambia
• Ghana
• Guinea
• Guinea-Bissau
• Lesotho
• Liberia
• Madagascar
• Malawi
• Mauritius
• Mayotte
• Mozambique
• Rwanda
• Saint Helena, Ascension and Tristan da Cunha
• Sao Tome and Principe
• Seychelles
• Sierra Leone
• Swaziland
• Togo
• Uganda
• Zambia
• Zimbabwe
• Cote d'Ivoire
• Western Sahara

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Production in Africa, split by region and country
• Trade (exports and imports) in Africa
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
7.3
HARVESTED AREA AND YIELD BY COUNTRY
8. IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

• Algeria
• Angola
• Benin
• Botswana
• Burkina Faso
• Burundi
• Cabo Verde
• Cameroon
• Central African Republic
• Chad
• Comoros
• Congo
• Democratic Republic of the Congo
• Djibouti
• Egypt
• Equatorial Guinea
• Eritrea
• Ethiopia
• Gabon
• Gambia
• Ghana
• Guinea
• Guinea-Bissau
• Kenya
• Lesotho
• Liberia
• Libya
• Madagascar
• Malawi
• Mali
• Mauritania
• Mauritius
• Mayotte
• Morocco
• Mozambique
• Namibia
• Niger
• Nigeria
• Réunion
• Rwanda
• Saint Helena, Ascension and Tristan da Cunha
• Sao Tome and Principe
• Senegal
• Seychelles
• Sierra Leone
• Somalia
• South Africa
• Sudan
• Swaziland
• Tanzania
• Togo
• Tunisia
• Uganda
• Zambia
• Zimbabwe
• Cote d'Ivoire
• Western Sahara
• South Sudan
LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption, By Country, 2015–2019
Table 5:
Production, In Physical Terms, By Country, 2007–2019
Table 6:
Harvested Area, By Country, 2007–2019
Table 7:
Yield, By Country, 2007–2019
Table 8:
Imports, In Physical Terms, By Country, 2007–2019
Table 9:
Imports, In Value Terms, By Country, 2007–2019
Table 10:
Import Prices, By Country Of Destination, 2007–2019
Table 11:
Exports, In Physical Terms, By Country, 2007–2019
Table 12:
Exports, In Value Terms, By Country, 2007–2019
Table 13:
Export Prices, By Country Of Origin, 2007–2019
Table 14:
Producer Prices, By Major Producing Country, 2019
Table 15:
Producer Prices Index - Annual Data (2004-2006=100), By Major Producing Country
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Consumption, By Country, 2019
Figure 4:
Market Forecast To 2025
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Yield And Growth
Figure 11:
Exports And Growth
Figure 12:
Export Prices And Growth
Figure 13:
Market Size And Growth
Figure 14:
Per Capita Consumption
Figure 15:
Imports And Growth
Figure 16:
Import Prices
Figure 17:
Production, In Physical Terms, 2007–2019
Figure 18:
Production, In Value Terms, 2007–2019
Figure 19:
Area Harvested, 2007–2019
Figure 20:
Yield, 2007–2019
Figure 21:
Production, By Country, 2019
Figure 22:
Production, In Physical Terms, By Country, 2007–2019
Figure 23:
Harvested Area, By Country, 2019
Figure 24:
Harvested Area, By Country, 2007–2019
Figure 25:
Yield, By Country, 2007–2019
Figure 26:
Imports, In Physical Terms, 2007–2019
Figure 27:
Imports, In Value Terms, 2007–2019
Figure 28:
Imports, In Physical Terms, By Country, 2019
Figure 29:
Imports, In Physical Terms, By Country, 2007–2019
Figure 30:
Imports, In Value Terms, By Country, 2007–2019
Figure 31:
Import Prices, By Country, 2007–2019
Figure 32:
Exports, In Physical Terms, 2007–2019
Figure 33:
Exports, In Value Terms, 2007–2019
Figure 34:
Exports, In Physical Terms, By Country, 2019
Figure 35:
Exports, In Physical Terms, By Country, 2007–2019
Figure 36:
Exports, In Value Terms, By Country, 2007–2019
Figure 37:
Export Prices, 2007–2019

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