Africa: Toy Market 2024

Toy Market Size in Africa

The African toy market was estimated at $X in 2022, growing by X% against the previous year. The total consumption indicated buoyant growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by X% against 2012 indices. Over the period under review, the market reached the maximum level in 2022 and is expected to retain growth in years to come.

Toy Production in Africa

In value terms, toy production rose to $X in 2022 estimated in export price. The total production indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2016 when the production volume increased by X%. The level of production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Toy Exports

Exports in Africa

Toy exports expanded markedly to X tons in 2022, surging by X% compared with the year before. Total exports indicated a prominent increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. The volume of export peaked in 2022 and is expected to retain growth in the immediate term.

In value terms, toy exports rose sharply to $X in 2022. In general, exports recorded a resilient increase. The most prominent rate of growth was recorded in 2021 with an increase of X%. The level of export peaked in 2022 and is likely to see steady growth in years to come.

Exports by Country

In 2022, South Africa (X tons) and Tunisia (X tons) represented the key exporters of dolls and toys in Africa, together finishing at approx. X% of total exports. It was distantly followed by Morocco (X tons), mixing up a X% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Tunisia (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Tunisia ($X) remains the largest toy supplier in Africa, comprising X% of total exports. The second position in the ranking was held by South Africa ($X), with a X% share of total exports.

From 2012 to 2022, the average annual growth rate of value in Tunisia stood at X%. The remaining exporting countries recorded the following average annual rates of exports growth: South Africa (X% per year) and Morocco (X% per year).

Export Prices by Country

In 2022, the export price in Africa amounted to $X per ton, standing approx. at the previous year. Over the period under review, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of X% against the previous year. The level of export peaked at $X per ton in 2013; however, from 2014 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Tunisia ($X per ton), while South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (X%), while the other leaders experienced a decline in the export price figures.

Toy Imports

Imports in Africa

In 2022, toy imports in Africa fell to X tons, waning by X% on the previous year. In general, imports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. The volume of import peaked at X tons in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

In value terms, toy imports declined to $X in 2022. The total import value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 with an increase of X%. As a result, imports attained the peak of $X, and then reduced in the following year.

Imports by Country

In 2022, South Africa (X tons) represented the largest importer of dolls and toys, generating X% of total imports. It was distantly followed by Algeria (X tons), Morocco (X tons), Cote d'Ivoire (X tons) and Libya (X tons), together achieving a X% share of total imports. Angola (X tons), Senegal (X tons), Kenya (X tons), Ghana (X tons), Nigeria (X tons), Tunisia (X tons), Egypt (X tons) and Cameroon (X tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to toy imports into South Africa stood at X%. At the same time, Ghana (X%), Kenya (X%), Algeria (X%), Senegal (X%), Cameroon (X%), Cote d'Ivoire (X%), Libya (X%) and Morocco (X%) displayed positive paces of growth. Moreover, Ghana emerged as the fastest-growing importer imported in Africa, with a CAGR of X% from 2012-2022. Tunisia experienced a relatively flat trend pattern. By contrast, Nigeria (X%), Egypt (X%) and Angola (X%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Algeria, Cote d'Ivoire, Kenya, Ghana, Senegal and Morocco increased by X, X, X, X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported dolls and toys in Africa, comprising X% of total imports. The second position in the ranking was taken by Algeria ($X), with a X% share of total imports. It was followed by Morocco, with a X% share.

From 2012 to 2022, the average annual growth rate of value in South Africa stood at X%. The remaining importing countries recorded the following average annual rates of imports growth: Algeria (X% per year) and Morocco (X% per year).

Import Prices by Country

In 2022, the import price in Africa amounted to $X per ton, remaining constant against the previous year. Over the last decade, it increased at an average annual rate of X%. The most prominent rate of growth was recorded in 2015 an increase of X%. Over the period under review, import prices hit record highs at $X per ton in 2021, and then shrank in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Egypt ($X per ton), while Senegal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Egypt (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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