Netherlands: Toy Market Overview 2020

Toy Market Size in the Netherlands

The revenue of the toy market in the Netherlands amounted to $X in 2018, surging by X% against the previous year. Over the period under review, toy consumption, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2009 when the market value increased by X% y-o-y. In that year, the toy market reached its peak level of $X. From 2010 to 2018, the growth of the toy market remained at a lower figure.

Toy Production in the Netherlands

In value terms, toy production amounted to $X in 2018 estimated in export prices. In general, toy production, however, continues to indicate buoyant growth. The most prominent rate of growth was recorded in 2011 with an increase of X% y-o-y. Over the period under review, toy production reached its maximum level at $X in 2016; however, from 2017 to 2018, production stood at a somewhat lower figure.

Toy Exports

Exports from the Netherlands

Toy exports from the Netherlands amounted to X tonnes in 2018, waning by -X% against the previous year. Overall, toy exports, however, continue to indicate strong growth. The most prominent rate of growth was recorded in 2010 with an increase of X% against the previous year. Exports peaked at X tonnes in 2017, and then declined slightly in the following year.

In value terms, toy exports totaled $X in 2018. In general, toy exports, however, continue to indicate buoyant growth. The pace of growth was the most pronounced in 2008 with an increase of X% against the previous year. Over the period under review, toy exports attained their peak figure in 2018 and are likely to continue its growth in the immediate term.

Exports by Country

Germany (X tonnes), Belgium (X tonnes) and the UK (X tonnes) were the main destinations of toy exports from the Netherlands, with a combined X% share of total exports. These countries were followed by Spain, France, Poland, Slovakia, Italy, the Czech Republic and Sweden, which together accounted for a further X 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main countries of destination, was attained by Slovakia, while the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Belgium ($X) and the UK ($X) constituted the largest markets for toy exported from the Netherlands worldwide, with a combined X% share of total exports. These countries were followed by Spain, France, Poland, Slovakia, Italy, the Czech Republic and Sweden, which together accounted for a further X the main countries of destination, Slovakia recorded the highest growth rate of exports, over the last eleven years, while the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2018, the average toy export price amounted to $X per tonne, jumping by X% against the previous year. Overall, the toy export price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2009 an increase of X% against the previous year. In that year, the average export prices for dolls and toys reached their peak level of $X per tonne. From 2010 to 2018, the growth in terms of the average export prices for dolls and toys remained at a somewhat lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was Spain ($X per tonne), while the average price for exports to Belgium ($X per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was recorded for supplies to Poland, while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into the Netherlands

In 2018, approx. X tonnes of dolls and toys were imported into the Netherlands; rising by X% against the previous year. Over the period under review, the total imports indicated moderate growth from 2007 to 2018: its volume increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, toy imports increased by +X% against 2011 indices. The most prominent rate of growth was recorded in 2009 with an increase of X% y-o-y. In that year, toy imports attained their peak of X tonnes. From 2010 to 2018, the growth of toy imports remained at a somewhat lower figure.

In value terms, toy imports stood at $X in 2018. Over the period under review, the total imports indicated prominent growth from 2007 to 2018: its value increased at an average annual rate of +X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, toy imports increased by +X% against 2009 indices. The pace of growth was the most pronounced in 2014 when imports increased by X% against the previous year. Imports peaked in 2018 and are expected to retain its growth in the immediate term.

Imports by Country

In 2018, China (X tonnes) constituted the largest supplier of toy to the Netherlands, with a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, the Czech Republic (X tonnes), fivefold. China, Hong Kong SAR (X tonnes) ranked third in terms of total imports with a X% share.

From 2007 to 2018, the average annual growth rate of volume from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+X% per year) and China, Hong Kong SAR (+X% per year).

In value terms, China ($X) constituted the largest supplier of toy to the Netherlands, comprising X% of total toy imports. The second position in the ranking was occupied by China, Hong Kong SAR ($X), with a X% share of total imports. It was followed by Germany, with a X% share.

From 2007 to 2018, the average annual growth rate of value from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: China, Hong Kong SAR (+X% per year) and Germany (-X% per year).

Import Prices by Country

In 2018, the average toy import price amounted to $X per tonne, approximately mirroring the previous year. In general, the import price indicated a measured increase from 2007 to 2018: its price increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, toy import price decreased by -X% against 2015 indices. The most prominent rate of growth was recorded in 2010 an increase of X% against the previous year. Over the period under review, the average import prices for dolls and toys attained their maximum at $X per tonne in 2015; however, from 2016 to 2018, import prices failed to regain their momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2018, the country with the highest price was Belgium ($X per tonne), while the price for the Czech Republic ($X per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by China, Hong Kong SAR, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox AI Platform