Netherlands: Toy Market Overview 2021

Toy Market Size in the Netherlands

In 2020, the Dutch toy market decreased by -X% to $X for the first time since 2017, thus ending a two-year rising trend. In general, consumption continues to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2019 when the market value increased by X% y-o-y. As a result, consumption reached the peak level of $X, and then shrank sharply in the following year.

Toy Exports

Exports from the Netherlands

After two years of decline, overseas shipments of dolls and toys increased by X% to X tonnes in 2020. Overall, exports posted a prominent expansion. As a result, exports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy exports skyrocketed to $X in 2020. Over the period under review, exports continue to indicate a strong expansion. As a result, exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X tonnes), France (X tonnes) and Belgium (X tonnes) were the main destinations of toy exports from the Netherlands, together accounting for X% of total exports. These countries were followed by the UK, Poland, the Czech Republic, Spain, Italy and Sweden, which together accounted for a further X 2007 to 2020, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the Czech Republic, while exports for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from the Netherlands were Germany ($X), France ($X) and Belgium ($X), together accounting for X% of total exports. These countries were followed by the UK, Poland, Spain, Italy, the Czech Republic and Sweden, which together accounted for a further X the main countries of destination, the Czech Republic recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at $X per tonne in 2020, rising by X% against the previous year. Over the last thirteen-year period, it increased at an average annual rate of +X%. The export price peaked at $X per tonne in 2008; however, from 2009 to 2020, export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2020, the country with the highest price was Spain ($X per tonne), while the average price for exports to the UK ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Italy, while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into the Netherlands

For the fifth year in a row, the Netherlands recorded growth in overseas purchases of dolls and toys, which increased by X% to X tonnes in 2020. Over the period under review, total imports indicated a noticeable expansion from 2007 to 2020: its volume increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports increased by +X% against 2012 indices. The most prominent rate of growth was recorded in 2014 with an increase of X% y-o-y. Over the period under review, imports attained the maximum in 2020 and are likely to see steady growth in the near future.

In value terms, toy imports shrank to $X in 2020. Overall, total imports indicated a notable increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports increased by +X% against 2009 indices. The most prominent rate of growth was recorded in 2014 with an increase of X% y-o-y. Imports peaked at $X in 2019, and then contracted slightly in the following year.

Imports by Country

In 2020, China (X tonnes) constituted the largest supplier of toy to the Netherlands, accounting for a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tonnes), ninefold. The third position in this ranking was occupied by Hong Kong SAR (X tonnes), with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of volume from China amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+X% per year) and Hong Kong SAR (+X% per year).

In value terms, China ($X) constituted the largest supplier of toy to the Netherlands, comprising X% of total imports. The second position in the ranking was occupied by Germany ($X), with a X% share of total imports. It was followed by Hong Kong SAR, with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of value from China amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+X% per year) and Hong Kong SAR (+X% per year).

Import Prices by Country

In 2020, the average toy import price amounted to $X per tonne, which is down by -X% against the previous year. Over the last thirteen-year period, it increased at an average annual rate of +X%. The most prominent rate of growth was recorded in 2008 an increase of X% against the previous year. The import price peaked at $X per tonne in 2015; however, from 2016 to 2020, import prices remained at a lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was the Czech Republic ($X per tonne), while the price for China ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Italy, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?

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The countries with the highest volumes of toy consumption in 2020 were China (1.3M tonnes), the U.S. (1.2M tonnes) and India (791K tonnes), with a combined 31% share of global consumption. Russia, Brazil, Indonesia, Bangladesh, Pakistan, Japan, the UK, Nigeria, Mexico and Viet Nam lagged somewhat behind, together comprising a further 25%.

What are the largest producers of dolls and toys in the world?

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China (5.4M tonnes) remains the largest toy producing country worldwide, comprising approx. 46% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (777K tonnes), sevenfold. Russia (386K tonnes) ranked third in terms of total production with a 3.3% share.

What are the leading suppliers of dolls and toys to the Netherlands?

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In value terms, China ($572M) constituted the largest supplier of toy to the Netherlands, comprising 45% of total imports. The second position in the ranking was occupied by Germany ($146M), with a 12% share of total imports. It was followed by Hong Kong SAR, with a 8.8% share.

What are the leading importers of dolls and toys from the Netherlands?

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In value terms, Germany ($353M), France ($315M) and Belgium ($140M) constituted the largest markets for toy exported from the Netherlands worldwide, with a combined 61% share of total exports. These countries were followed by the UK, Poland, Spain, Italy, the Czech Republic and Sweden, which together accounted for a further 22%.

What is the average export price for dolls and toys in the Netherlands?

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In 2020, the average toy export price amounted to $13,246 per tonne, rising by 30% against the previous year.

What is the average import price for dolls and toys in the Netherlands?

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The average toy import price stood at $9,941 per tonne in 2020, dropping by -4% against the previous year.