Netherlands: Toy Market 2022

Toy Market Size in the Netherlands

The Dutch toy market soared to $X in 2021, rising by 38% against the previous year. Overall, consumption enjoyed strong growth. Over the period under review, the market reached the peak level in 2021 and is expected to retain growth in the immediate term.

Toy Production in the Netherlands

In value terms, toy production soared to $X in 2021 estimated in export price. Overall, production enjoyed significant growth. The pace of growth appeared the most rapid in 2013 when the production volume increased by 387%. Over the period under review, production reached the peak level at $X in 2017; however, from 2018 to 2021, production stood at a somewhat lower figure.

Toy Exports

Exports from the Netherlands

For the third year in a row, the Netherlands recorded growth in shipments abroad of dolls and toys, which increased by 21% to X tons in 2021. In general, exports saw a remarkable increase. The growth pace was the most rapid in 2016 with an increase of 30% against the previous year. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in years to come.

In value terms, toy exports soared to $X in 2021. Overall, exports showed a prominent expansion. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X tons), France (X tons) and Belgium (X tons) were the main destinations of toy exports from the Netherlands, with a combined 66% share of total exports. These countries were followed by Poland, the UK, Spain, Italy, the Czech Republic and Sweden, which together accounted for a further 20%.

From 2012 to 2021, the biggest increases were in Italy (with a CAGR of +24.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from the Netherlands were Germany ($X), France ($X) and Belgium ($X), with a combined 64% share of total exports. Spain, Poland, Italy, the UK, the Czech Republic and Sweden lagged somewhat behind, together accounting for a further 20%.

In terms of the main countries of destination, the Czech Republic, with a CAGR of +26.2%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, standing approx. at the previous year. In general, the export price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 11%. The export price peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Spain ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+6.7%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into the Netherlands

In 2021, the amount of dolls and toys imported into the Netherlands soared to X tons, rising by 24% against 2020. Over the period under review, imports recorded buoyant growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy imports soared to $X in 2021. In general, imports recorded a prominent increase. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to the Netherlands, accounting for a 74% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), more than tenfold. The third position in this ranking was taken by Vietnam (X tons), with a 3.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at +11.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+2.5% per year) and Vietnam (+74.8% per year).

In value terms, China ($X) constituted the largest supplier of toy to the Netherlands, comprising 61% of total imports. The second position in the ranking was taken by Germany ($X), with an 8.6% share of total imports. It was followed by the Czech Republic, with a 7.9% share.

From 2012 to 2021, the average annual growth rate of value from China totaled +11.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+6.9% per year) and the Czech Republic (+9.4% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, rising by 11% against the previous year. Overall, the import price saw a relatively flat trend pattern. The import price peaked at $X per ton in 2015; however, from 2016 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the Czech Republic ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Belgium (+6.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform