Toilet Paper Market

Toilet paper market: discover new data empowered by an Ai-driven BI tool. Datasets include companies, consumption, exports, production, trade, market prices, market size, and imports. Here is a breakdown by country, including the U.K., Russia, the Middle East, the U.S., China, Africa, EU, and Latin America. Market dynamics and forecast to 2030 are also provided in the snapshots.


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Toilet Paper - World's Largest Markets

RatingCountry
1China
2United States
3India
4Japan
5Indonesia

In value terms, the largest toilet paper markets worldwide were China, the United States and India, with a combined 35% share of the global market. These countries were followed by Japan, Indonesia, Nigeria, Brazil, Pakistan, Russia, the UK, Germany, Mexico and Bangladesh, which together accounted for a further 24%.

Mexico saw the highest rates of growth with regard to market size, among the main consuming countries over the period under review, while toilet paper market for the other global leaders experienced a decline in the market figures.

Toilet Paper Prices

Lowest Prices - FOB - Top Exporters

COUNTRY201920202021CAGR,
2019-2021
USD per ton
China38642762783-55.0%
Slovakia1275123712830.3%
Austria1434143114851.8%
Poland1547149615510.1%
France167215441558-3.5%
Spain166616261628-1.1%
Italy1603161917233.7%
Germany1712167817400.8%
El Salvador1735196817440.3%
Mexico1566170018167.7%
Portugal1755186418863.7%
Sweden1911187219420.8%
Canada2045219023266.6%
Average196118461667-7.8%

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Canada ($2,326 per ton), while China ($783 per ton) was amongst the lowest.

From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Mexico, while the other global leaders experienced more modest paces of growth.

Highest Prices - CIF - Top Importers

COUNTRY201920202021CAGR,
2019-2021
USD per ton
Canada2345248723790.7%
Norway236923102339-0.6%
Ireland226618622122-3.2%
Belgium1619181518175.9%
Switzerland1715161117912.2%
United States1692164417642.1%
France1628159016280.0%
Netherlands1576151816081.0%
Germany1563155915951.0%
Hong Kong SAR1426139614721.6%
Czech Republic1314135214685.7%
Saudi Arabia147113041373-3.4%
Denmark15011084961-20.0%
Average1690164716990.3%

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Canada ($2,379 per ton), while Denmark ($961 per ton) was amongst the lowest.

From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Belgium, while the other global leaders experienced more modest paces of growth.

Toilet Paper - Top Importers

COUNTRY201920202021CAGR,
2019-2021
billion USD
United States0.30.50.31.8%
Germany0.30.30.3-10.2%
Netherlands0.20.20.24.8%
France0.20.20.2-2.9%
Canada0.10.20.1-6.4%

In value terms, the largest toilet paper importing markets worldwide were the United States ($340M), Germany ($254M) and the Netherlands ($176M), together accounting for 22% of global imports. These countries were followed by France, Canada, Hong Kong SAR, Norway, Belgium, Saudi Arabia, the Czech Republic, Denmark, Ireland and Switzerland, which together accounted for a further 32%.

The Czech Republic saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Toilet Paper - Top Exporters

COUNTRY201920202021CAGR,
2019-2021
billion USD
Germany0.40.30.3-6.3%
Canada0.20.20.24.7%
Sweden0.20.20.2-1.3%
Italy0.20.20.2-1.1%
El Salvador0.20.10.24.9%

In value terms, the largest toilet paper supplying countries worldwide were Germany ($327M), Canada ($210M) and Sweden ($197M), together accounting for 21% of global exports. These countries were followed by Italy, El Salvador, Poland, France, Mexico, Spain, Portugal, Austria, China and Slovakia, which together accounted for a further 39%.

Mexico recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Toilet Paper - Market Forecast

Driven by rising demand for toilet paper worldwide, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of for the period from 2021 to 2030, which is projected to bring the market volume to by the end of 2030.

Toilet Paper - Product Coverage

  • HS 481810 - Paper; toilet paper
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World - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the global toilet paper market.

South-Eastern Asia - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in South-Eastern Asia.

Australia and Oceania - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in Australia and Oceania.

Latin America and the Caribbean - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in Latin America and the Caribbean.

Eastern Asia - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in Eastern Asia.

Northern America - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in Northern America.

Africa - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in Africa.

Middle East - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in the Middle East.

Central Asia - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in Central Asia.

Southern Asia - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights
$499

This report provides an in-depth analysis of the toilet paper market in Southern Asia.

Geography