Toilet Paper Market

Toilet paper market: discover new data empowered by an Ai-driven BI tool. Datasets include companies, consumption, exports, production, trade, market prices, market size, and imports. Here is a breakdown by country, including the U.K., Russia, the Middle East, the U.S., China, Africa, EU, and Latin America. Market dynamics and forecast to 2030 are also provided in the snapshots.

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Toilet Paper - World's Largest Markets

Rating	Country
1	China
2	United States
3	India
4	Japan
5	Indonesia

In value terms, the largest toilet paper markets worldwide were China, the United States and India, with a combined 35% share of the global market. These countries were followed by Japan, Indonesia, Nigeria, Brazil, Pakistan, Russia, the UK, Germany, Mexico and Bangladesh, which together accounted for a further 24%.

Mexico saw the highest rates of growth with regard to market size, among the main consuming countries over the period under review, while toilet paper market for the other global leaders experienced a decline in the market figures.

Toilet Paper Prices

Lowest Prices - FOB - Top Exporters

COUNTRY	2019	2020	2021	CAGR, 2019-2021
COUNTRY	USD per ton			CAGR, 2019-2021
China	3864	2762	783	-55.0%
Slovakia	1275	1237	1283	0.3%
Austria	1434	1431	1485	1.8%
Poland	1547	1496	1551	0.1%
France	1672	1544	1558	-3.5%
Spain	1666	1626	1628	-1.1%
Italy	1603	1619	1723	3.7%
Germany	1712	1678	1740	0.8%
El Salvador	1735	1968	1744	0.3%
Mexico	1566	1700	1816	7.7%
Portugal	1755	1864	1886	3.7%
Sweden	1911	1872	1942	0.8%
Canada	2045	2190	2326	6.6%
Average	1961	1846	1667	-7.8%

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Canada ($2,326 per ton), while China ($783 per ton) was amongst the lowest.

From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Mexico, while the other global leaders experienced more modest paces of growth.

Highest Prices - CIF - Top Importers

COUNTRY	2019	2020	2021	CAGR, 2019-2021
COUNTRY	USD per ton			CAGR, 2019-2021
Canada	2345	2487	2379	0.7%
Norway	2369	2310	2339	-0.6%
Ireland	2266	1862	2122	-3.2%
Belgium	1619	1815	1817	5.9%
Switzerland	1715	1611	1791	2.2%
United States	1692	1644	1764	2.1%
France	1628	1590	1628	0.0%
Netherlands	1576	1518	1608	1.0%
Germany	1563	1559	1595	1.0%
Hong Kong SAR	1426	1396	1472	1.6%
Czech Republic	1314	1352	1468	5.7%
Saudi Arabia	1471	1304	1373	-3.4%
Denmark	1501	1084	961	-20.0%
Average	1690	1647	1699	0.3%

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Canada ($2,379 per ton), while Denmark ($961 per ton) was amongst the lowest.

From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Belgium, while the other global leaders experienced more modest paces of growth.

Toilet Paper - Top Importers

COUNTRY	2019	2020	2021	CAGR, 2019-2021
COUNTRY	billion USD			CAGR, 2019-2021
United States	0.3	0.5	0.3	1.8%
Germany	0.3	0.3	0.3	-10.2%
Netherlands	0.2	0.2	0.2	4.8%
France	0.2	0.2	0.2	-2.9%
Canada	0.1	0.2	0.1	-6.4%

In value terms, the largest toilet paper importing markets worldwide were the United States ($340M), Germany ($254M) and the Netherlands ($176M), together accounting for 22% of global imports. These countries were followed by France, Canada, Hong Kong SAR, Norway, Belgium, Saudi Arabia, the Czech Republic, Denmark, Ireland and Switzerland, which together accounted for a further 32%.

The Czech Republic saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Toilet Paper - Top Exporters

COUNTRY	2019	2020	2021	CAGR, 2019-2021
COUNTRY	billion USD			CAGR, 2019-2021
Germany	0.4	0.3	0.3	-6.3%
Canada	0.2	0.2	0.2	4.7%
Sweden	0.2	0.2	0.2	-1.3%
Italy	0.2	0.2	0.2	-1.1%
El Salvador	0.2	0.1	0.2	4.9%

In value terms, the largest toilet paper supplying countries worldwide were Germany ($327M), Canada ($210M) and Sweden ($197M), together accounting for 21% of global exports. These countries were followed by Italy, El Salvador, Poland, France, Mexico, Spain, Portugal, Austria, China and Slovakia, which together accounted for a further 39%.

Mexico recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Toilet Paper - Market Forecast

Driven by rising demand for toilet paper worldwide, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of for the period from 2021 to 2030, which is projected to bring the market volume to by the end of 2030.