Which Country Exports the Most Books and Brochures in the World?

Printing May 28, 2018
Author: Sergey Avramenko
Head of Global Markets Research Team

In 2016, the amount of book and brochure exported worldwide amounted to 2.5M tonnes, reducing by -1.7% against the previous year figure. In general, book and brochure exports continue to indicate a temperate decrease. The most prominent rate of growth was recorded in 2011, when export increased by 6% year-to-year. In that year, global book and brochure exports reached its maximum volume of 3.1M tonnes. From 2012 to 2016, growth of global book and brochure exports failed to regain its strength.

In value terms, book and brochure exports amounted to $15B in 2016. Overall, book and brochure exports continue to indicate a mild slump. Global book and brochure export peaked of $18B in 2008; however, from 2009 to 2016, it failed to regain its strength.

Top Book And Brochure Exporting Countries in the World

1. United Kingdom (2,402.0 million USD)

2. USA (2,362.1 million USD)

3. Germany (1,506.8 million USD)

4. China, Hong Kong SAR (1,159.8 million USD)

5. China (1,070.9 million USD)

6. Poland (808.9 million USD)

7. France (674.8 million USD)

8. Spain (533.0 million USD)

9. Italy (427.4 million USD)

10. Czech Republic (388.9 million USD)

11. India (215.6 million USD)

12. Malaysia (146.0 million USD)

Book And Brochure Exports By Country

The countries with the highest levels of book and brochure exports in 2016 were China (411K tonnes), China, Hong Kong SAR (326K tonnes), the U.S. (238K tonnes), Germany (176K tonnes), Spain (169K tonnes), the UK (166K tonnes), Italy (116K tonnes), Poland (91K tonnes), India (63K tonnes), Czech Republic (57K tonnes), France (49K tonnes), and Malaysia (49K tonnes), together reaching 76% of total export.

From 2007 to 2016, the most notable growth rate of book and brochure exports, among the main exporting countries, was attained by Malaysia (+9.2% per year), while the other global leaders experienced more modest paces of growth.

In value terms, the UK ($2.4B), the U.S. ($2.4B) and Germany ($1.5B) constituted the countries with the highest levels of exports in 2016, with a combined 41% share of global exports. These countries were followed by China, Hong Kong SAR, China, Poland, France, Spain, Italy, Czech Republic, India and Malaysia, which together accounted for a further 35%.

Poland (+20.5% per year) had the highest rates of growth with regard to the book and brochure exports, in terms of the main exporting countries, over the last 9 year period, while the other global leaders experienced more modest paces of growth.

Book And Brochure Export Prices By Country

The average book and brochure export price stood at $6,146 per tonne in 2016, approximately mirroring the previous year level. Overall, book and brochure export price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2012, when export increased by 9% year-to-year. Over the period under review, average book and brochure export price reached its maximum level of $6,598 per tonne in 2014; however, from 2015 to 2016, it failed to regain its strength.

Export prices varied noticeably by country of destination. the country with the highest export prices was the UK ($14 per kg), while China ($2,607 per tonne) was among the lowest.

From 2007 to 2016, the most notable growth rate of book and brochure export prices was attained by Poland (+11.5% per year), while the other global leaders experienced more modest paces of growth.

Do you want to know more about global book and brochure market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • book and brochure market share
  • book and brochure prices
  • book and brochure industry
  • book and brochure sales
  • book and brochure import
  • book and brochure export
  • book and brochure market forecast
  • book and brochure price forecast
  • key book and brochure producers

All data provided in this article covers the following product: HS Code 4901 - Printed books, brochures, leaflets and similar printed matter, whether or not in single sheets.

Source: World: Books, Brochures And Similar Printed Matter - Market Report. Analysis and Forecast to 2025