Which Countries Consume the Most Wine?

Wines February 01, 2017
Blog Blog  /  Beverages  /  Wines
Author: Irina Andreeva
Market Analyst

wine market

Photo: © viewapart / Bigstockphoto

From 2007 to 2015, according to market research conducted by IndexBox, global wine consumption increased by a healthy +1.6% annually. The highest annual rates of growth in terms of wine consumption between 2007 and 2015 were registered in China (+4.8% per year), the U.S. (+4.7% per year) and Italy (+4.3% per year).

With nearly 4.1 billion liters of wine consumed in 2015, the U.S. became the world's leading wine consuming country. Per capita wine consumption in the U.S. was estimated at 12.8 liter/year, significantly higher than the global average (3.9 liter/year).

Global wine consumption in 2015 amounted to 28.6 billion liters. Wine consumption is on the increase, mainly due to the enhanced wine consumption figures recorded in the US, Chinese and European markets.

The USA is continuing to retain its position as the dominant leader on the wine market in terms of total wine consumption. It is followed by Europe; here there is a tangibly developed wine consumption culture and wine's general popularity in comparison to other types of alcohol remains relatively high. 

China is the sole Asian country to rank amongst the leaders in terms of wine consumption and production. In recent years, China has observed an increase in wine consumption; this growth in consumption has been fueled by the middle class, as a result of the shift in their drinking habits, moving from beer and bai zhu (a strong alcoholic drink) to red wine, due to the rise in levels of household income.

Top 10 countries consuming the most wine in 2015

Do you want to know more about the global wine market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • wine market share
  • wine prices
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  • wine market forecast
  • wine price forecast
  • key wine producers

Source: World: Wine - Market Report. Analysis And Forecast To 2025