Which Countries Consume the Most Toys?

Games And Toys February 08, 2017
Author: Anna Sergeeva
Market Analyst

doll and toy market

Photo: © famveldman / Bigstockphoto

The global dolls and toys market earned total revenues of 50.0 billion USD in 2015, representing a compound annual growth rate (CAGR) of +6.0% from 2007 to 2015.

The countries with the highest consumption were China (38%) and the U.S. (28%), distantly followed by the UK (5%), Japan (4%), Canada (3%) and France (3%), together comprising near 81% of global consumption.

According to market research conducted by IndexBox, the highest annual rates of growth with regard to the consumption of dolls and toys from 2007 to 2015 were recorded in China, with +60.0% growth. Following significant consumption rates of growth, China significantly strengthened its share in terms of global consumption, from 1% in 2007, to 36% in 2015. By contrast, shares of the U.S. (-11 percentage points) and Canada (-5 percentage points) declined over the period under review.

Amongst the leading consuming countries, high levels of per capita consumption were recorded in Canada (47.9 USD/year in 2015), and the U.S. (43.8 USD/year), which was significantly higher than the world average of 6.8 USD/year. The annual growth of per capita consumption from 2007 to 2015 was the most notable in China, with a +59.2% growth.

The shifting of potential market opportunities from developed countries to the developing ones has been one of the main global trends in the dolls and toys industry over the last few years. While the economically mature markets of the U.S., Canada, and Western Europe are close to their saturation point in terms of dolls and toys consumption, the emerging economies, such as China, are far from saturated. They share a few similar characteristics, including a rising population, an improved economy, rising disposable incomes, and the ongoing process of urbanization.

Top 10 countries consuming the most dolls and toys in 2015

Do you want to know more about the global doll and toy market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • doll and toy market share
  • doll and toy prices
  • doll and toy industry
  • doll and toy sales
  • doll and toy market forecast
  • doll and toy price forecast
  • key doll and toy producers

Source: World: Dolls And Toys - Market Report. Analysis and Forecast to 2025