Article Publishing Date: Sep 15, 2021

Americans are Eating More Waffles: Imports Peak Near $600M

IndexBox has just published a new report: 'U.S. - Waffles and Wafers Without Chocolate - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

American waffle and wafer imports reached $598M, the highest level ever. in physical terms, imports rose by +5.9% y-o-y to 123K tonnes in 2020. Canada remains the largest supplier of waffles and wafers to the U.S., comprising 55% of American import volume. Italy, Belgium, Turkey, Costa Rica, Austria and Mexico have boosted their exports to the U.S. in 2020, the average waffle and wafer import price amounted to $4,879 per tonne, which was 4.5% down the figures of 2019.

American Imports of Waffles and Wafers

Waffle and wafer imports into the U.S. amounted to 123K tonnes in 2020, increasing by +5.9% on the year before. in value terms, waffle and wafer imports rose by +1.2% y-o-y to $598M (IndexBox estimates) in 2020.

In 2020, Canada (67K tonnes) constituted the largest waffle and wafer supplier to the U.S., with a 55% share of total imports. Moreover, waffle and wafer imports from Canada exceeded the figures recorded by the second-largest supplier, Italy (8.1K tonnes), eightfold. The third position in this ranking was occupied by Mexico (6.9K tonnes), with a 5.6% share.

In value terms, Canada ($346M) constituted the largest supplier of waffles and wafers to the U.S., comprising 58% of total imports. The second position in the ranking was occupied by Italy ($59M), with a 9.8% share of total imports. It was followed by Belgium, with a 5.1% share.

In 2020, the average annual rate of growth in terms of value from Canada amounted to -5.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+26.2% per year) and Belgium (+21.4% per year). Among other suppliers, Turkey, Costa Rica, Austria and Mexico have also increased their exports to the U.S. significantly.

In 2020, the average waffle and wafer import price amounted to $4,879 per tonne, shrinking by -4.5% against the previous year. There were significant differences in the average prices amongst the major supplying countries. in 2020, the country with the highest price was Germany, while the price for Colombia was amongst the lowest. in 2020, the most notable rate of growth in terms of prices was attained by Turkey, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Product coverage:
• Prodcom 10721259 - Waffles and wafers (including salted) (excluding those completely or partially coated or covered with chocolate or other preparations containing cocoa)

This report provides an in-depth analysis of the waffle and wafer market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• USA

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in the U.S.
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings in 2020
Table 2:
Market Volume, in Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption in 2007-2020
Table 5:
Imports, in Physical Terms, by Country, 2007–2020
Table 6:
Imports, in Value Terms, by Country, 2007–2020
Table 7:
Import Prices, by Country of Origin, 2007–2020
Table 8:
Exports, in Physical Terms, by Country, 2007–2020
Table 9:
Exports, in Value Terms, by Country, 2007–2020
Table 10:
Export Prices, by Country of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, in Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, in Physical Terms, 2007-2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, in Value Terms, 2007-2020
Figure 5:
Trade Balance, in Physical Terms, 2007-2020
Figure 6:
Trade Balance, in Value Terms, 2007-2020
Figure 7:
Per Capita Consumption, 2007-2020
Figure 8:
Market Forecast to 2030
Figure 9:
Products: Market Size and Growth, by Type
Figure 10:
Products: Average Per Capita Consumption, by Type
Figure 11:
Products: Exports and Growth, by Type
Figure 12:
Products: Export Prices and Growth, by Type
Figure 13:
Production Volume and Growth
Figure 14:
Exports and Growth
Figure 15:
Export Prices and Growth
Figure 16:
Market Size and Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports and Growth
Figure 19:
Import Prices
Figure 20:
Production, in Physical Terms, 2007–2020
Figure 21:
Production, in Value Terms, 2007–2020
Figure 22:
Imports, in Physical Terms, 2007–2020
Figure 23:
Imports, in Value Terms, 2007–2020
Figure 24:
Imports, in Physical Terms, by Country, 2020
Figure 25:
Imports, in Physical Terms, by Country, 2007–2020
Figure 26:
Imports, in Value Terms, by Country, 2007–2020
Figure 27:
Import Prices, by Country of Origin, 2007–2020
Figure 28:
Exports, in Physical Terms, 2007–2020
Figure 29:
Exports, in Value Terms, 2007–2020
Figure 30:
Exports, in Physical Terms, by Country, 2020
Figure 31:
Exports, in Physical Terms, by Country, 2007–2020
Figure 32:
Exports, in Value Terms, by Country, 2007–2020
Figure 33:
Export Prices, by Country of Destination, 2007–2020
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