Toothpaste Market in the EU - Key Insights

IndexBox has just published a new report, the EU - Toothpaste, Denture Cleaners And Other Dentifrices - Market Analysis, Forecast, Size, Trends And Insights. Here is a summary of the report's key findings.

The revenue of the toothpaste market in the European Union amounted to $1.7B in 2017, remaining constant against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The toothpaste consumption continues to indicate a mild curtailment. The growth pace was the most rapid in 2009, when it surged by 7.7% year-to-year. Over the period under review, the toothpaste market reached its peak figure level at $2.1B in 2011; however, from 2012 to 2017, consumption stood at a somewhat lower figure.

Production in the EU

In 2017, production of toothpaste, denture cleaners and other dentifrices in the European Union amounted to 456K tonnes, remaining constant against the previous year. The toothpaste production continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2009, when the the output figure increased by 16% against the previous year. Over the period under review, toothpaste production attained its peak figure volume at 480K tonnes in 2011; however, from 2012 to 2017, production remained at a lower figure.

Toothpaste Exports

Exports in the EU

In 2017, toothpaste exports in the European Union totaled 413K tonnes, jumping by 8.2% against the previous year. The total export volume increased at an average annual rate of +3.4% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded over the period under review.

In value terms, toothpaste exports totaled $2B (IndexBox estimates) in 2017. The total export value increased at an average annual rate of +2.9% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, toothpaste exports reached their maximum at $2.3B in 2014; however, from 2015 to 2017, exports failed to regain their momentum.

Exports by Country

The exports of the four major exporters of toothpaste, denture cleaners and other dentifrices, namely Poland, Germany, Slovakia and the UK, represented more than two-thirds of total export. France (28K tonnes) ranks second in terms of the global exports with a 6.7% share, followed by Belgium (5%). Ireland (16K tonnes), the Netherlands (13K tonnes), Bulgaria (9.2K tonnes), Denmark (8.4K tonnes), Spain (8.2K tonnes) and the Czech Republic (7K tonnes) took the weak share of total exports.

From 2007 to 2017, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Slovakia (+19.3% per year), while the other leaders experienced more modest paces of growth.

In value terms, Germany ($361M), Poland ($359M) and the UK ($277M) constituted the countries with the highest levels of exports in 2017, together comprising 49% of total exports. Slovakia, Belgium, France, the Netherlands, Ireland, Denmark, Spain, the Czech Republic and Bulgaria lagged somewhat behind, together comprising a further 42%.

Export Prices by Country

The toothpaste export price in the European Union stood at $4.9 per kg in 2017, growing by 3.4% against the previous year. The the toothpaste export price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2011, an increase of 10% y-o-y. In that year, the export prices for toothpaste, denture cleaners and other dentifrices reached their peak level of $6.1 per kg. From 2012 to 2017, the growth in terms of the export prices for toothpaste, denture cleaners and other dentifrices failed to regain its momentum.

Export prices varied noticeably by the country of destination; the country with the highest export price was Belgium ($7.8 per kg), while Bulgaria ($2.9 per kg) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by the Czech Republic (+5.3% per year), while the other leaders experienced more modest paces of growth.

Toothpaste Imports

Imports in the EU

In 2017, approx. 326K tonnes of toothpaste, denture cleaners and other dentifrices were imported in the European Union; going up by 5.2% against the previous year. The total import volume increased at an average annual rate of +3.9% from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years.

In value terms, toothpaste imports totaled $1.5B (IndexBox estimates) in 2017. The total import value increased at an average annual rate of +3.4% from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded over the period under review. Over the period under review, toothpaste imports attained their maximum at $1.5B in 2014; however, from 2015 to 2017, imports stood at a somewhat lower figure.

Imports by Country

Germany (42K tonnes), the UK (39K tonnes), Italy (32K tonnes), France (28K tonnes), Belgium (26K tonnes), Poland (26K tonnes), the Netherlands (24K tonnes) and Spain (22K tonnes) represented roughly 73% of total imports of toothpaste, denture cleaners and other dentifrices in 2017. The Czech Republic (8.9K tonnes), Hungary (8.5K tonnes), Sweden (8.2K tonnes) and Austria (8K tonnes) followed a long way behind the leaders.

From 2007 to 2017, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by the UK (+17.2% per year), while the other leaders experienced more modest paces of growth.

In value terms, Germany ($195M), the UK ($156M) and the Netherlands ($136M) constituted the countries with the highest levels of imports in 2017, together accounting for 33% of total imports.

Import Prices by Country

In 2017, the toothpaste import price in the European Union amounted to $4.5 per kg, picking up by 3.8% against the previous year. The the toothpaste import price continues to indicate a relatively flat trend pattern.

There were significant differences in the average import prices amongst the major importing countries. In 2017, the country with the highest import price was Sweden ($5.9 per kg), while Spain ($3.4 per kg) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by the Netherlands (+2.8% per year), while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform