The UK, France, Italy and the Baltic Countries Produce Most Fishing Tackle

Sports goods June 18, 2018
Author: Anna Sergeeva
Market Analyst

IndexBox has just published a new report "EU: Fishing Rods And Other Line Fishing Tackle - Market Report. Analysis And Forecast To 2025". Here is a summary of the report’s key findings.

The Fishing Rods Market Levels off

The EU fishing rods and other line fishing tackle market totalled €472M in wholesale prices, which was 3% less than the year before. This figure reflects total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). 

According to IndexBox estimates, after minor fluctuations in market volume, observed from 2007 to 2013, the market grew sharply in 2014-2015, and, having reached its peak, slightly decreased in 2016. On the contrary, in physical terms, the market shrank to 248M units in 2016. The reduction happened as the result of the increase in prices due to the presence of a large volume of higher priced imported products on the market. Increase in prices was caused both by weakening of the European currency, and higher producer prices in exporting countries, in particular, in China.

The UK, France, Germany, Italy constitute the largest consumers of fishing rods in the EU 

Amongst the EU members, the UK (17.1% of total consumption in value terms), France (15.2%), Germany (9.7%), Italy (8.9%), Finland (6.0%), Spain (5.8%), Poland (4.6%), Belgium (4.2%), Austria (4.0%) and Denmark (3.1%) were the countries with the largest volumes of fishing rods and other line fishing tackle consumption. 

The highest levels of consumption of fishing rods and other line fishing tackle consumption were observed in Germany, with +12.4% growth, Austria, and Poland, with +11.2% and +10.7% growth, respectively. 

Consequently, Germany (+6 percentage points), Poland (+3 percentage points), Austria (+2 percenatge points) and France (+2 percentage points) strengthened their shares in terms of the global consumption from 2007 to 2016. By contrast, the shares of the UK (-2 percentage points), Spain (-3 percenatge points), Finland (-3 percenatge points) and the Netherlands (-4 percentage points) declined over the period under review. 

Amongst the leading consuming countries, high levels of per capita consumption were recorded in Finland (€4.7 per year), which was significantly higher than the average of €0.8 per year. In this country, per capita consumption contracted by -3.6% per year from 2007 to 2016. Since consumption is already high, there hardly could be prerequisites for sharp market growth. 

The EU Fishing Rods and Other Tackle Market Is to Retain a Modest Growth

Recreational fishing (leisure non-commercial fishing) is a widespread type of recreation activity, which is popular not only in Europe, but all over the world.

Despite the fact that over the past few years, the prices for fishing equipment have gone up as the dollar rose against the euro, the fishing rods and other line fishing tackle shall continue to enjoy stable demand from fishermen. Strong private consumption amid the ongoing economic recovery in the EU shall buoy the demand for fishing gear. The growth of the market will also be promoted by the efforts of industry associations striving to improve the regulation in the industry and by travel companies actively promoting fishing tourism. 

In view of the abovementioned factors, the EU fishing rods and other line fishing tackle consumption is expected to retain its relatively stable trend in the medium term. The performance of the market is forecast to increase with an anticipated CAGR of +0.5% for the period from 2017 to 2025, which is expected to bring the market volume to €493M (in constant prices of 2016) by 2025.

Production of Fishing Rods and Other Tackle in the EU Contracted Mildly

The total EU output of fishing tackle amounted to €130M in 2016, experiencing a mixed trend pattern over the last few years. A gradual increase over the period from 2007 to 2009 was followed by a recovery over the next two years. In 2012, however, it slipped back slightly and then flattened through to 2015, decreasing mildly in 2016.

The UK, France, Italy and the Baltic Countries Produce Most Fishing Tackle

The output of six major producers of fishing tackle, namely the UK (€35M), France (€24M), Finland (€20M), Italy (€15M), Estonia (€14M) and Sweden (€7M), represent approx. 88% of the EU fishing rods output. In the UK, production levels of 2016 almost mirrored those of 2007. The balance of the countries experienced a pronounced contraction in terms of fishing tackle output. The decline was the most noticeable in Finland (-4.5%) and Sweden (-5.5%).

The European Fishing Rods Market Continues to Be Largely Buoyed by Imports from China

The share of extra-EU imports in European consumption reached 93% in 2016, against 86% in 2007; this indicates the increasing reliance of European consumers on imported products, mainly from China, Japan, the U.S., Malaysia and Korea. Against the backdrop of declining output, the EU is increasing imports, despite rising import prices.

Germany, France, and the Netherlands Remain the Major Importers of Fishing Rods and Other Tackle

In 2016, fishing rods and other line fishing tackle imports into the EU totalled 370M units, which equated €715M. Germany (14% of the total figure, based on EUR), France (13%), the Netherlands (12%) and the UK (12%) constitute the main destinations of fishing rods and other line fishing tackle imports. 

Germany recorded the highest rates of growth in terms of EU imports, with a CAGR of +8.2%. It was followed by followed by France (+3.1%) and the Netherlands (+2.4%). Over the period from 2007-2016, the share of Germany increased significantly, while the share of the UK decreased over the period under review. 

About 61% of imports came from outside the Union. In 2016, the value of extra-EU imports for fishing rods and other line fishing tackle stood at €438M. China remains the major supplier from outside the EU, with a share of 65% in the total volume of extra-EU imports of fishing rods and other line fishing tackle.

The Total Exports in the EU Continue to Grow Robustly, Largely between the EU-member Countries

In 2016, the value of total exports of fishing rods and tackle in the EU amounted to €420M, increasing robustly from 2010-2016. The Netherlands (€75M), Germany (€61M), France (€56M), the UK (€46M), Spain (€31M), Italy (€26M) and Sweden (€25M) constituted the main suppliers of fishing rods among the EU members, with a combined share of 76% of total exports in 2016. The Netherlands (+6.1% per year), Germany (+5.2% per year) and Spain (+9.9% per year) emerged as the fastest growing exporters from 2007 to 2016. However, given a relatively small domestic production and large imports in these countries, their fast-growing exports should be referred to intermediary operations and re-exports of previously imported goods.

More than 23% of exports were sent outside the Union. In 2016 the value of extra-EU exports for fishing rods stood at €97M, decreasing slightly against the previous year.

In 2016, the main destinations of fishing rods exports to outside the EU were the U.S. (28%), Norway (14%) and Russia (10%). While exports to Norway increased robustly by +5.1% from 2007-2016, supplies to Russia contracted almost twofold over 2015-2016 due to weakening the Russian ruble against the Euro, which made imports from the EU more expensive on the Russian market. Supplies to the U.S. remained relatively stable over the period under review.

Do you want to know more about the European fishing rod market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • fishing rod market share
  • fishing rod prices
  • fishing rod industryfishing rod
  • fishing rod sales
  • fishing rod import
  • fishing rod export
  • fishing rod market forecast
  • fishing rod price forecast
  • fishing rod key producers

Source: EU: Fishing Rods And Other Line Fishing Tackle - Market Report. Analysis And Forecast To 2025