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World - Tea - Market Analysis, Forecast, Size, Trends and Insights
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World - Tea - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Oct 6, 2016

Tea Market - Tangible Ambitions for Growth in Africa

Photo: © Wollwerth Imagery / Bigstockphoto

Cost-effective labour, plenty of market opportunities and increasing demand from importers are all factors that are making the African tea industry appear an attractive prospect for investors. However, political instability and poor business regulations are currently restricting the industry's development in the "Dark Continent".

Last August, the former President of Nigeria, Olusegun Obasanjo, announced that the Mambila plateau, in the state of Taraba, could become a future major tea-producing hub in Africa. As a result, Nigeria would feature amongst the African tea-producing states. Kenya is the leading country: in 2015, Kenya accounted for a X% share in terms of total African tea production; Uganda (X%), Burundi (X%), Malawi (X%) and Tanzania (X%) lagged some way behind this figure. From 2008-2015, Burundi (+X%), Uganda (+X%), and Kenya (+X%), were the leader-countries in Africa with regard to the average annual rate of growth in terms of tea production.

Despite the increase in tea output in Africa, Asia heads the leader table on the global market: according to IndexBox estimates, Asia's share in terms of global production and consumption totaled X% and X% respectively. Moreover, should the global per capita consumption of tea in 2015 be taken as X kg/head overall, then this figure for Asia amounted to X kg/head.

Asia's dominance of the global tea market is historical: tea was the traditional drink in both China and India, and in other countries within the region, long before it became popular in other parts of the world. On the "Dark Continent", the tea plant was introduced in the X Century by the first European settlers, who were based where the modern-day South African countries are now (Zimbabwe, Republic of South Africa). Industrial tea supplies from Africa appeared in the X Century.

Today, Africa is the № X tea producer in the world: in 2015, Africa's share accounted for X% of total global output. The African tea market has considerable growth potential for several reasons. The lower figure of per capita consumption (X kg/head), against the rest of Asia, provides evidence of this. The growth in tea consumption also indicates partial market saturation: in China, it decreased at an average annual rate of -X%; this was the contrary in South Africa, however, rising on average by +X% a year; this was also the case for Algeria (+X%), Zimbabwe (+X%) and Estonia (+X%).

Cost-effective manpower and favourable tea-growing conditions - tropical and sub-tropical mountain forests (Malawi, Zimbabwe, Burundi, Ruanda, Uganda) and elevated plains (the Mambila plateau in Nigeria has an area of X ha) - can also be cited as being propitious factors driving the tea market's development. Tea's popularity in North African countries with a predominantly Muslim population, which are also located near trade routes (Morocco, Mauritania, Egypt and Tunisia) appears as yet another factor contributing to the market's potential growth.

The experts at IndexBox have grouped Africa's tea-producing countries according to export figures. The position of the countries' four categories can be displayed using a graph figure, where:

• Axis Х represents the average annual growth of exports from 2008-2015; • Axis Y - the exports share in terms of total production;
• The circle size - total tea production.

The division into quadrants was obtained using two dividing lines - horizontal and vertical: the first reflects the exports share in terms of total production Africa-wide (X%), and the second, its average growth amongst the continent's countries (- X% in 2008-2015).

The upper two quadrants feature those countries which send X% to X% of produced output for export. At the same time, the countries in the first quadrant post a negative rate of exports growth (Ruanda, Kenya, Tanzania), whereas the countries from the second indicate a positive exports trend (Uganda, Malawi, Zimbabwe). The countries from the third (Burundi, Ethiopia) and fourth quadrants (Mozambique, Tanzania) show that most of the tea produced is consumed domestically.

Pakistan (X% of total African exports in 2015), the U.K. (X%) and Afghanistan (X%) are the largest importers of tea from outside the "Dark Continent". The key to expanding exports lies in stepping up supplies to those countries that consume strong black types of tea (Africa predominantly produces black tea): Russia (accounts for X% of global tea imports), Pakistan (X%), the U.K. (X%) and the USA (X%). African tea producers will have to promote their tea products at more ambitious prices than their Asian competitors to secure positions in these markets. In addition, strengthening their presence would dismantle the widely disseminated concept that tea from Africa is inferior in terms of quality to its Asian counterpart.

According to the analysis completed by IndexBox, heightened domestic demand, which will in turn increase under the influence of population growth and urbanisation (according to UN forecasts, the share of the population living in towns and cities in Africa will rise from X% to X% from 2015-X) will impact on the African tea market in the near term. The availability of cheap labour, the low level of market saturation and growing demand from North African and European importers are all factors contributing to make the African tea industry appear attractive to investors. Growth prospects are currently curtailed by poor demand from East Asian countries, which prefer gourmet teas (China, Japan), and political instability, as well as high levels of crime and the poor quality of agricultural regulation in force in the African countries themselves.

Do you want to know more about the global tea market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • tea market share
  • tea prices
  • tea industry
  • tea sales
  • tea market forecast
  • tea price forecast
  • key tea producers

Sourse: World: Tea - Market Report. Analysis and Forecast to 2020

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Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global tea market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 667 - Tea

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Unilever, Pickwick, Akbar Tea, Ahmad Tea, Ringtons, Tata Global Beverages, Associated British Foods, Dilmah Ceylon Tea Company PLC, Bushells, Madame Flavour, M. M. Ispahani Limited, Matte Leao, DavidsTea, Teekanne, Restaurant Brands International, Ten Fu Group, Betjeman & Barton, Fauchon, Kusmi Tea, Laduree, Le Palais des Thes, Mariage Freres, TeaGschwendner, Teekampagne, Teabox, Luk Yu, Godrej Tea, Gujarat Tea Processors & Packers Ltd, Limtex, Society Tea, Madhu Jayanti International, Sariwangi, Barry's Tea, Bewley's, Wissotzky Tea, Harada Tea Processing Co., Ito En, BOH Tea Plantation, Giribandhu Tea Estate, Sabah Tea, Rakura tea, Zealong, Tapal Tea, TWG Tea, Alghazaleen Tea, BPL Teas, Heladiv, Mlesna, Caykur, American Tea Room, Argo Tea, Bigelow Tea Company

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. HARVESTED AREA AND YIELD BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Harvested Area, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Area Harvested, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Harvested Area, By Country, 2023
    25. Harvested Area, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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