Oct 6, 2016

World - Tea - Market Analysis, Forecast, Size, Trends and Insights

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Tea Market - Tangible Ambitions for Growth in Africa

Photo: © Wollwerth Imagery / Bigstockphoto

Cost-effective labour, plenty of market opportunities and increasing demand from importers are all factors that are making the African tea industry appear an attractive prospect for investors. However, political instability and poor business regulations are currently restricting the industry's development in the "Dark Continent".

Last August, the former President of Nigeria, Olusegun Obasanjo, announced that the Mambila plateau, in the state of Taraba, could become a future major tea-producing hub in Africa. As a result, Nigeria would feature amongst the African tea-producing states. Kenya is the leading country: in 2015, Kenya accounted for a X% share in terms of total African tea production; Uganda (X%), Burundi (X%), Malawi (X%) and Tanzania (X%) lagged some way behind this figure. From 2008-2015, Burundi (+X%), Uganda (+X%), and Kenya (+X%), were the leader-countries in Africa with regard to the average annual rate of growth in terms of tea production.

Despite the increase in tea output in Africa, Asia heads the leader table on the global market: according to IndexBox estimates, Asia's share in terms of global production and consumption totaled X% and X% respectively. Moreover, should the global per capita consumption of tea in 2015 be taken as X kg/head overall, then this figure for Asia amounted to X kg/head.

Asia's dominance of the global tea market is historical: tea was the traditional drink in both China and India, and in other countries within the region, long before it became popular in other parts of the world. On the "Dark Continent", the tea plant was introduced in the X Century by the first European settlers, who were based where the modern-day South African countries are now (Zimbabwe, Republic of South Africa). Industrial tea supplies from Africa appeared in the X Century. 

Today, Africa is the № X tea producer in the world: in 2015, Africa's share accounted for X% of total global output. The African tea market has considerable growth potential for several reasons. The lower figure of per capita consumption (X kg/head), against the rest of Asia, provides evidence of this. The growth in tea consumption also indicates partial market saturation: in China, it decreased at an average annual rate of -X%; this was the contrary in South Africa, however, rising on average by +X% a year; this was also the case for Algeria (+X%), Zimbabwe (+X%) and Estonia (+X%). 

Cost-effective manpower and favourable tea-growing conditions - tropical and sub-tropical mountain forests (Malawi, Zimbabwe, Burundi, Ruanda, Uganda) and elevated plains (the Mambila plateau in Nigeria has an area of X ha) - can also be cited as being propitious factors driving the tea market's development. Tea's popularity in North African countries with a predominantly Muslim population, which are also located near trade routes (Morocco, Mauritania, Egypt and Tunisia) appears as yet another factor contributing to the market's potential growth.

The experts at IndexBox have grouped Africa's tea-producing countries according to export figures. The position of the countries' four categories can be displayed using a graph figure, where:

• Axis Х represents the average annual growth of exports from 2008-2015;
• Axis Y - the exports share in terms of total production;
• The circle size - total tea production.

The division into quadrants was obtained using two dividing lines - horizontal and vertical: the first reflects the exports share in terms of total production Africa-wide (X%), and the second, its average growth amongst the continent's countries (- X% in 2008-2015).

The upper two quadrants feature those countries which send X% to X% of produced output for export. At the same time, the countries in the first quadrant post a negative rate of exports growth (Ruanda, Kenya, Tanzania), whereas the countries from the second indicate a positive exports trend (Uganda, Malawi, Zimbabwe). The countries from the third (Burundi, Ethiopia) and fourth quadrants (Mozambique, Tanzania) show that most of the tea produced is consumed domestically.

Pakistan (X% of total African exports in 2015), the U.K. (X%) and Afghanistan (X%) are the largest importers of tea from outside the "Dark Continent". The key to expanding exports lies in stepping up supplies to those countries that consume strong black types of tea (Africa predominantly produces black tea): Russia (accounts for X% of global tea imports), Pakistan (X%), the U.K. (X%) and the USA (X%). African tea producers will have to promote their tea products at more ambitious prices than their Asian competitors to secure positions in these markets. In addition, strengthening their presence would dismantle the widely disseminated concept that tea from Africa is inferior in terms of quality to its Asian counterpart.

According to the analysis completed by IndexBox, heightened domestic demand, which will in turn increase under the influence of population growth and urbanisation (according to UN forecasts, the share of the population living in towns and cities in Africa will rise from X% to X% from 2015-X) will impact on the African tea market in the near term. The availability of cheap labour, the low level of market saturation and growing demand from North African and European importers are all factors contributing to make the African tea industry appear attractive to investors. Growth prospects are currently curtailed by poor demand from East Asian countries, which prefer gourmet teas (China, Japan), and political instability, as well as high levels of crime and the poor quality of agricultural regulation in force in the African countries themselves.

Do you want to know more about the global tea market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • tea market share
  • tea prices
  • tea industry
  • tea sales
  • tea market forecast
  • tea price forecast
  • key tea producers

Sourse: World: Tea - Market Report. Analysis and Forecast to 2020

Source: IndexBox AI Platform

Product coverage:

FCL 667 - Tea.


This report provides an in-depth analysis of the global tea market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries (United States
• China
• Japan
• Germany
• United Kingdom
• France
• Brazil
• Italy
• Russian Federation
• India
• Canada
• Australia
• Republic of Korea
• Spain
• Mexico
• Indonesia
• Netherlands
• Turkey
• Saudi Arabia
• Switzerland
• Sweden
• Nigeria
• Poland
• Belgium
• Argentina
• Norway
• Austria
• Thailand
• United Arab Emirates
• Colombia
• Denmark
• South Africa
• Malaysia
• Israel
• Singapore
• Egypt
• Philippines
• Finland
• Chile
• Ireland
• Pakistan
• Greece
• Portugal
• Kazakhstan
• Algeria
• Czech Republic
• Qatar
• Peru
• Romania
• Vietnam) + the largest producing countries.


Data coverage:

• Market volume and value;

• Per Capita consumption;

• Forecast of the market dynamics in the medium term;

• Production, split by region and country;

• Trade (exports and imports);

• Export and import prices;

• Market trends, drivers and restraints;

• Key market players and their profiles.


Reasons to buy this report:

• Take advantage of the latest data;

• Find deeper insights into current market developments;

• Discover vital success factors affecting the market.


This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.


In this report, you can find information that helps you to make informed decisions on the following issues


1. How to diversify your business and benefit from new market opportunities

2. How to load your idle production capacity

3. How to boost your sales on overseas markets

4. How to increase your profit margins

5. How to make your supply chain more sustainable

6. How to reduce your production and supply chain costs

7. How to outsource production to other countries

8. How to prepare your business for global expansion


While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2025
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

This Chapter is Available Only for Professional Edition PRO
4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

This Chapter is Available Only for Professional Edition PRO
5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

This Chapter is Available Only for Professional Edition PRO
6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
7.3
HARVESTED AREA AND YIELD BY COUNTRY
8. GLOBAL IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2007–2017
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2007–2017
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

This Chapter is Available Only for Professional Edition PRO
11. COUNTRY PROFILES

The Largest Markets And Their Profiles

This Chapter is Available Only for Professional Edition PRO
United States
China
Japan
Germany
United Kingdom
France
Brazil
Italy
Russian Federation
India
Canada
Australia
Republic of Korea
Spain
Mexico
Indonesia
Netherlands
Turkey
Saudi Arabia
Switzerland
Sweden
Nigeria
Poland
Belgium
Argentina
Norway
Austria
Thailand
United Arab Emirates
Colombia
Denmark
South Africa
Malaysia
Israel
Singapore
Egypt
Philippines
Finland
Chile
Ireland
Pakistan
Greece
Portugal
Kazakhstan
Algeria
Czech Republic
Qatar
Peru
Romania
Vietnam
LIST OF TABLES
Table 1:
Key Findings In 2017
Table 2:
Market Volume, In Physical Terms, 2007–2017
Table 3:
Market Value, 2007–2017
Table 4:
Per Capita Consumption, By Country, 2015-2017
Table 5:
Production, In Physical Terms, By Country, 2007–2017
Table 6:
Harvested Area, By Country, 2007-2017
Table 7:
Yield, By Country, 2007-2017
Table 8:
Imports, In Physical Terms, By Country, 2007–2017
Table 9:
Imports, In Value Terms, By Country, 2007–2017
Table 10:
Import Prices, By Country Of Destination, 2007–2017
Table 11:
Exports, In Physical Terms, By Country, 2007–2017
Table 12:
Exports, In Value Terms, By Country, 2007–2017
Table 13:
Export Prices, By Country Of Origin, 2007–2017
Table 14:
Producer Prices, By Major Producing Country, 2017
Table 15:
Producer Prices Index - Annual Data (2004-2006=100), By Major Producing Country
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2017
Figure 2:
Market Value, 2007–2017
Figure 3:
Consumption, By Country, 2017
Figure 4:
Market Forecast To 2025
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Yield And Growth
Figure 11:
Exports And Growth
Figure 12:
Export Prices And Growth
Figure 13:
Market Size And Growth
Figure 14:
Per Capita Consumption
Figure 15:
Imports And Growth
Figure 16:
Import Prices
Figure 17:
Production, In Physical Terms, 2007–2017
Figure 18:
Production, In Value Terms, 2007–2017
Figure 19:
Area Harvested, 2007–2017
Figure 20:
Yield, 2007–2017
Figure 21:
Production, By Country, 2017
Figure 22:
Production, In Physical Terms, By Country, 2007–2017
Figure 23:
Harvested Area, By Country, 2017
Figure 24:
Harvested Area, By Country, 2007-2017
Figure 25:
Yield, By Country, 2007-2017
Figure 26:
Imports, In Physical Terms, 2007–2017
Figure 27:
Imports, In Value Terms, 2007–2017
Figure 28:
Imports, In Physical Terms, By Country, 2017
Figure 29:
Imports, In Physical Terms, By Country, 2007–2017
Figure 30:
Imports, In Value Terms, By Country, 2007–2017
Figure 31:
Import Prices, By Country, 2007–2017
Figure 32:
Exports, In Physical Terms, 2007–2017
Figure 33:
Exports, In Value Terms, 2007–2017
Figure 34:
Exports, In Physical Terms, By Country, 2017
Figure 35:
Exports, In Physical Terms, By Country, 2007–2017
Figure 36:
Exports, In Value Terms, By Country, 2007–2017
Figure 37:
Export Prices, 2007–2017
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