Sweet Soft Drink Market in the EU - Key Insights

IndexBox has just published a new report, the EU - Sweet Soft Drinks - Market Analysis, Forecast, Size, Trends and Insights. Here is a summary of the report's key findings.

The revenue of the sweet soft drink market in the European Union amounted to $29.7B in 2018, rising by 14% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.4% over the period from 2008 to 2018; the trend pattern remained relatively stable, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2018, when the market value increased by 14% against the previous year. In that year, the sweet soft drink market attained its peak level, and is likely to continue its growth in the immediate term.

Production in the EU

In 2018, the amount of sweet soft drinks produced in the European Union stood at 38B litres, leveling off at the previous year. Over the last decade, sweet soft drink production continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2010, when the the output figure increased by 2.3% year-to-year. Over the period under review, sweet soft drink production reached its maximum volume in 2018, and is expected to retain its growth in the near future.

Exports in the EU

In 2018, the amount of sweet soft drinks exported in the European Union stood at 7.3B litres, standing approx. at the previous year. The total export volume increased at an average annual rate of +2.6% from 2008 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years.

In value terms, sweet soft drink exports totaled $6.8B (IndexBox estimates) in 2018.

Exports by Country

Germany (1.5B litres) and Austria (1.2B litres) represented roughly 36% of total exports of sweet soft drinks in 2018. The Netherlands (653M litres) occupied a 8.9% share (based on tonnes) of total exports, which put it in second place, followed by France (8.9%), Belgium (7.7%), the UK (6.7%) and Poland (6.1%). The following exporters - the Czech Republic (282M litres), Denmark (254M litres), Hungary (248M litres), Italy (216M litres) and Spain (156M litres) together made up 16% of total exports.

From 2008 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Denmark, while the other leaders experienced more modest paces of growth.

In value terms, Austria ($2.2B) remains the largest sweet soft drink supplier in the European Union, comprising 32% of total sweet soft drink exports. The second position in the ranking was occupied by Germany ($905M), with a 13% share of total exports. It was followed by the Netherlands, with a 8.7% share.

Export Prices by Country

In 2018, the sweet soft drink export price in the European Union amounted to $936 per thousand litres, jumping by 13% against the previous year. Overall, the sweet soft drink export price continues to indicate a relatively flat trend pattern.

There were significant differences in the average export prices amongst the major exporting countries. In 2018, the country with the highest export price was Austria ($1,891 per thousand litres), while the Czech Republic ($385 per thousand litres) was amongst the lowest.

From 2008 to 2018, the most notable rate of growth in terms of export prices was attained by Denmark, while the other leaders experienced more modest paces of growth.

Imports in the EU

In 2018, sweet soft drink imports in the European Union stood at 6.2B litres, rising by 1.6% against the previous year. The total import volume increased at an average annual rate of +2.6% from 2008 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period.

In value terms, sweet soft drink imports amounted to $4.9B (IndexBox estimates) in 2018.

Imports by Country

Belgium (906M litres), Germany (849M litres), the Netherlands (723M litres), the UK (684M litres) and France (515M litres) represented roughly 60% of total imports of sweet soft drinks in 2018. It was distantly followed by Ireland (302M litres), constituting 4.9% share of total imports. Slovakia (207M litres), Portugal (190M litres), the Czech Republic (187M litres), Sweden (152M litres), Spain (146M litres) and Croatia (121M litres) occupied a little share of total imports.

From 2008 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Croatia, while the other leaders experienced more modest paces of growth.

In value terms, the largest sweet soft drink importing markets worldwide were Belgium ($772M), Germany ($741M) and the UK ($561M), together accounting for 43% of total imports.

Import Prices by Country

The sweet soft drink import price in the European Union stood at $790 per thousand litres in 2018, picking up by 7.6% against the previous year. Over the last decade, the sweet soft drink import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2011, an increase of 16% y-o-y. In that year, the import prices for sweet soft drinks reached their peak level of $822 per thousand litres. From 2012 to 2018, the growth in terms of the import prices for sweet soft drinks remained at a somewhat lower figure.

Import prices varied noticeably by the country of destination; the country with the highest import price was Spain ($980 per thousand litres), while Slovakia ($424 per thousand litres) was amongst the lowest.

From 2008 to 2018, the most notable rate of growth in terms of import prices was attained by the Netherlands, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform