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EU - Strawberries - Market Analysis, Forecast, Size, Trends and Insights
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Article Publishing Date: Feb 12, 2020

EU Strawberry Market Reached $3.8B and Is Set To Continue Moderate Growth

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IndexBox has just published a new report: 'EU - Strawberries - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

The revenue of the strawberry market in the European Union amounted to $3.8B in 2018, rising by 1.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.1% from 2007 to 2018; the trend pattern remained consistent, with only minor fluctuations over the period under review. Strawberry consumption peaked in 2018 and is expected to retain its growth in the near future.

Consumption By Country

The countries with the highest volumes of strawberry consumption in 2018 were Germany (233K tonnes), Poland (203K tonnes) and the UK (183K tonnes), together comprising 51% of total consumption. Italy, France, Spain, Belgium, Romania, Greece, Portugal, Austria and Sweden lagged somewhat behind, together comprising a further 39%.

From 2007 to 2018, the most notable rate of growth in terms of strawberry consumption, amongst the main consuming countries, was attained by Greece, while strawberry consumption for the other leaders experienced more modest paces of growth.

In value terms, Germany ($819M), the UK ($792M) and Italy ($360M) were the countries with the highest levels of market value in 2018, together comprising 52% of the total market. Poland, France, Spain, Romania, Belgium, Sweden, Austria, Portugal and Greece lagged somewhat behind, together comprising a further 36%.

The countries with the highest levels of strawberry per capita consumption in 2018 were Poland (5,315 kg per 1000 persons), Belgium (2,900 kg per 1000 persons) and Germany (2,844 kg per 1000 persons).

Market Forecast to 2030

Driven by increasing demand for strawberry in the European Union, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.1% for the period from 2018 to 2030, which is projected to bring the market volume to 1.4M tonnes by the end of 2030.

Production in the EU

In 2018, approx. 1.3M tonnes of strawberries were produced in the European Union; standing approx. at the previous year. The total output volume increased at an average annual rate of +1.6% over the period from 2007 to 2018; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. In 2015, strawberry production reached its peak volume of 1.4M tonnes but from 2016 to 2018 it failed to regain its momentum. The general positive trend in terms of strawberry output was largely conditioned by a mild expansion of the harvested area and measured growth in yield figures.

Production By Country

The countries with the highest volumes of strawberry production in 2018 were Spain (345K tonnes), Poland (196K tonnes) and Germany (142K tonnes), together accounting for 54% of total production. The UK, Italy, the Netherlands and Greece lagged somewhat behind, together comprising a further 29%.

From 2007 to 2018, the most notable rate of growth in terms of strawberry production, amongst the main producing countries, was attained by Greece, while strawberry production for the other leaders experienced more modest paces of growth.

Harvested Area

In 2018, approx. 103K ha of strawberries were harvested in the European Union; reducing by -1.7% against the previous year. Over the period under review, the strawberry harvested area continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 with an increase of 9.6% against the previous year. In that year, the strawberry harvested area attained its peak level of 111K ha. From 2014 to 2018, the growth of the strawberry harvested area failed to regain its momentum.

Yield

The average strawberry yield stood at 12 tonne per ha in 2018, flattening at the previous year. The yield figure increased at an average annual rate of +2.1% from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. 

Exports in the EU

In 2018, the amount of strawberries exported in the European Union totaled 476K tonnes, coming down by -3.8% against the previous year. The total export volume increased at an average annual rate of +2.3% from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded over the period under review. Over the period under review, strawberry exports reached their maximum at 515K tonnes in 2014; however, from 2015 to 2018, exports remained at a lower figure. In value terms, strawberry exports totaled $1.3B (IndexBox estimates) in 2018. 

Exports by Country

Spain represented the main exporter of strawberries exported in the European Union, with the volume of exports amounting to 279K tonnes, which was approx. 59% of total exports in 2018. The Netherlands (70K tonnes) ranks second in terms of the total exports with a 15% share, followed by Belgium (9.5%) and Greece (6.2%). Italy (14K tonnes), Germany (12K tonnes) and France (11K tonnes) followed a long way behind the leaders.

Exports from Spain increased at an average annual rate of +2.7% from 2007 to 2018. At the same time, Greece (+19.9%), the Netherlands (+6.2%) and Belgium (+1.3%) displayed positive paces of growth. Moreover, Greece emerged as the fastest-growing exporter exported in the European Union, with a CAGR of +19.9% from 2007-2018. Germany experienced a relatively flat trend pattern with regard to strawberry exports. By contrast, Italy (-2.2%) and France (-7.2%) illustrated a downward trend over the same period. From 2007 to 2018, the share of Spain, the Netherlands and Greece increased by +15%, +7.1% and +5.3% percentage points, while France (-2.8 p.p.) saw their share reduced. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Spain ($694M) remains the largest strawberry supplier in the European Union, comprising 52% of total strawberry exports. The second position in the ranking was occupied by the Netherlands ($261M), with a 19% share of total exports. It was followed by Belgium, with a 13% share.

Export Prices by Country

The strawberry export price in the European Union stood at $2,810 per tonne in 2018, picking up by 2.9% against the previous year. In general, the strawberry export price continues to indicate a relatively flat trend pattern. Over the period under review, the export prices for strawberries attained their peak figure at $3,298 per tonne in 2011; however, from 2012 to 2018, export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2018, the country with the highest price was Belgium ($4,000 per tonne), while Greece ($1,385 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by France, while the other leaders experienced more modest paces of growth.

Imports in the EU

In 2018, the amount of strawberries imported in the European Union stood at 428K tonnes, falling by -8.1% against the previous year. The most prominent rate of growth was recorded in 2012 when imports increased by 13% against the previous year. In that year, strawberry imports attained their peak of 471K tonnes. From 2013 to 2018, the volume of strawberry imports remained at a lower figure. In value terms, strawberry imports amounted to $1.3B (IndexBox estimates) in 2018. 

Imports by Country

In 2018, Germany (103K tonnes), distantly followed by the UK (52K tonnes), France (47K tonnes), Italy (36K tonnes), Belgium (35K tonnes), the Netherlands (27K tonnes) and Portugal (20K tonnes) were the largest importers of strawberries, together mixing up 75% of total imports. The following importers - Spain (15K tonnes), Austria (14K tonnes), Poland (13K tonnes), the Czech Republic (13K tonnes) and Sweden (7.6K tonnes) - together made up 15% of total imports.

From 2007 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Poland, while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest strawberry importing markets in the European Union were Germany ($281M), the UK ($204M) and France ($173M), together accounting for 49% of total imports. These countries were followed by Belgium, the Netherlands, Italy, Austria, Spain, Portugal, Poland, Sweden and the Czech Republic, which together accounted for a further 41%.

Import Prices by Country

In 2018, the strawberry import price in the European Union amounted to $3,141 per tonne, picking up by 12% against the previous year. Over the last decade, it increased at an average annual rate of +2.1%. 

Prices varied noticeably by the country of destination; the country with the highest price was Sweden ($4,036 per tonne), while Portugal ($2,113 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Austria, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

Product coverage:
• FCL 544 - Strawberries

This report provides an in-depth analysis of the strawberry market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.



Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Production in the EU, split by region and country
• Trade (exports and imports) in the EU
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
7.3
HARVESTED AREA AND YIELD BY COUNTRY
8. IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

• Austria
• Belgium
• Bulgaria
• Croatia
• Cyprus
• Czech Republic
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Latvia
• Lithuania
• Luxembourg
• Malta
• Netherlands
• Poland
• Portugal
• Romania
• Slovakia
• Slovenia
• Spain
• Sweden
• United Kingdom
LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption, By Country, 2015–2019
Table 5:
Production, In Physical Terms, By Country, 2007–2019
Table 6:
Harvested Area, By Country, 2007-2019
Table 7:
Yield, By Country, 2007-2019
Table 8:
Imports, In Physical Terms, By Country, 2007–2019
Table 9:
Imports, In Value Terms, By Country, 2007–2019
Table 10:
Import Prices, By Country Of Destination, 2007–2019
Table 11:
Exports, In Physical Terms, By Country, 2007–2019
Table 12:
Exports, In Value Terms, By Country, 2007–2019
Table 13:
Export Prices, By Country Of Origin, 2007–2019
Table 14:
Producer Prices, By Major Producing Country, 2019
Table 15:
Producer Prices Index - Annual Data (2004-2006=100), By Major Producing Country
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Consumption, By Country, 2019
Figure 4:
Market Forecast To 2025
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Yield And Growth
Figure 11:
Exports And Growth
Figure 12:
Export Prices And Growth
Figure 13:
Market Size And Growth
Figure 14:
Per Capita Consumption
Figure 15:
Imports And Growth
Figure 16:
Import Prices
Figure 17:
Production, In Physical Terms, 2007–2019
Figure 18:
Production, In Value Terms, 2007–2019
Figure 19:
Area Harvested, 2007–2019
Figure 20:
Yield, 2007–2019
Figure 21:
Production, By Country, 2019
Figure 22:
Production, In Physical Terms, By Country, 2007–2019
Figure 23:
Harvested Area, By Country, 2019
Figure 24:
Harvested Area, By Country, 2007-2019
Figure 25:
Yield, By Country, 2007-2019
Figure 26:
Imports, In Physical Terms, 2007–2019
Figure 27:
Imports, In Value Terms, 2007–2019
Figure 28:
Imports, In Physical Terms, By Country, 2019
Figure 29:
Imports, In Physical Terms, By Country, 2007–2019
Figure 30:
Imports, In Value Terms, By Country, 2007–2019
Figure 31:
Import Prices, By Country, 2007–2019
Figure 32:
Exports, In Physical Terms, 2007–2019
Figure 33:
Exports, In Value Terms, 2007–2019
Figure 34:
Exports, In Physical Terms, By Country, 2019
Figure 35:
Exports, In Physical Terms, By Country, 2007–2019
Figure 36:
Exports, In Value Terms, By Country, 2007–2019
Figure 37:
Export Prices, 2007–2019

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