Between 2008 and 2015, the U.S. milk market showed positive dynamics. It rose from X billion pounds in 2008 to X billion pounds in 2015, expanding with a CAGR of +X%.
Lately, milk has been facing a fierce competition from alternative products, such as smoothies and RTD tea. This trend was mostly demonstrated by young consumers who prefer customizing their drinks. Negative dynamics in U.S. milk consumption will also