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U.S. - Lettuce And Chicory - Market Analysis, Forecast, Size, Trends and Insights
Update: COVID-19 Impact

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Article Publishing Date: Jun 30, 2021

Robust Demand for Salad Kits and Organic Food Drives the U.S. Lettuce Market

IndexBox has just published a new report: 'U.S. - Lettuce And Chicory - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

During the pandemic, demand for lettuce in the HoReCa sector fell but was offset by growth in sales to the retail segment. The balance between supply and demand on the market was maintained due to a large lettuce harvest in 2020, an increase in imported supply, and a decline in exports. This enabled prices to remain stable. For the past five years, the share of organic lettuce on the market doubled, reaching 7% and will continue to grow. 

Key Trends and Insights

In the U.S., 2020 was the year of the harvest for leaf lettuce and Romaine lettuce. According to the USDA, production grew by 25% and 11% y-o-y, respectively, while iceberg lettuce production decreased by 8% due to hot weather conditions.

During the pandemic, demand for leaf lettuce in the HoReCa sector fell but was completely balanced out by increased sales in the retail segment. Pre-packaged lettuce was in high demand from households amid lockdowns and the related trend towards increased home cooking. Salad kits with various flavors, herbal aromas and seasonings have been strengthening as a promising trend in the food industry.

Imported lettuce also enjoyed high demand. In 2020, the amount of lettuce and chicory imported into the country rose by 3.1% y-o-y to 376K tonnes. Mexico remains the dominant supplier of lettuce to the U.S., fulfilling 91% of deliveries. Canada provides 8.5% of the total supply, and these two countries nearly cover the entire demand for imported lettuce.

For the past five years, the share of organic lettuce on the American market doubled, reaching approximately 7%. The heightened attention to healthy eating habits is to keep the increase in organic food consumption buoyant throughout the mid-term.

The average retail price for lettuce in 2020 was $0.72 per kg for non-organic and $1.08 per kg for organic. It is forecast that as of yearend 2021, the average price for non-organic lettuce will not surpass 2020 levels, while the price for organic lettuce will slightly increase due to high demand and growing popularity of organic food.

The main driver for market expansion will be due to increased consumption from the growing U.S. population. Further increases in demand for lettuce will be boosted by the HoReCa segment returning to work upon lifting COVID restrictions. Rapidly developing home food-delivery services on the backdrop of the suburb construction boom should also contribute to the market growth.

U.S. Lettuce and Chicory Production

Lettuce and chicory production in the U.S. amounted to 3.6M tonnes (IndexBox estimates) in 2020, standing approx. at the previous year. In value terms, lettuce and chicory production totaled $6B in 2020. The total output value increased at an average annual rate of +1.4% from 2012 to 2020; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. 

U.S. Lettuce and Chicory Imports

In 2020, lettuce and chicory imports amounted to $424M in 2020.

Mexico ($369M) constituted the largest supplier of lettuce and chicory to the U.S., comprising 87% of total imports. The second position in the ranking was occupied by Canada ($50M), with a 12% share of total imports.

In 2020, the average lettuce and chicory import price amounted to $1,128 per tonne, with an increase of 5.6% against the previous year. Average prices varied somewhat amongst the major supplying countries. In 2020, the country with the highest price was Canada ($1,545 per tonne), while the price for Mexico stood at $1,079 per tonne. 

Source: IndexBox Platform

Product coverage:
• FCL 372 - Lettuce and chicory

This report provides an in-depth analysis of the lettuce and chicory market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• USA

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in the U.S.
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007-2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007-2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007-2020
Figure 5:
Trade Balance, In Physical Terms, 2007-2020
Figure 6:
Trade Balance, In Value Terms, 2007-2020
Figure 7:
Per Capita Consumption, 2007-2020
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2020
Figure 22:
Production, In Value Terms, 2007–2020
Figure 23:
Area Harvested, 2007–2020
Figure 24:
Yield, 2007–2020
Figure 25:
Imports, In Physical Terms, 2007–2020
Figure 26:
Imports, In Value Terms, 2007–2020
Figure 27:
Imports, In Physical Terms, By Country, 2020
Figure 28:
Imports, In Physical Terms, By Country, 2007–2020
Figure 29:
Imports, In Value Terms, By Country, 2007–2020
Figure 30:
Import Prices, By Country Of Origin, 2007–2020
Figure 31:
Exports, In Physical Terms, 2007–2020
Figure 32:
Exports, In Value Terms, 2007–2020
Figure 33:
Exports, In Physical Terms, By Country, 2020
Figure 34:
Exports, In Physical Terms, By Country, 2007–2020
Figure 35:
Exports, In Value Terms, By Country, 2007–2020
Figure 36:
Export Prices, By Country Of Destination, 2007–2020

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